{"id":9765,"date":"2026-01-30T14:33:30","date_gmt":"2026-01-30T14:33:30","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=9765"},"modified":"2026-01-30T14:33:31","modified_gmt":"2026-01-30T14:33:31","slug":"goyard-inaugura-sua-primeira-pop-up-no-brasil","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/01\/30\/goyard-inaugura-sua-primeira-pop-up-no-brasil\/","title":{"rendered":"Goyard inaugura sua primeira pop-up no Brasil"},"content":{"rendered":"

A\u00e7\u00e3o in\u00e9dita da Maison na Am\u00e9rica Latina antecipa a reinaugura\u00e7\u00e3o da loja e traduz\u00a0nova fase da marca\u00a0no\u00a0Shopping Iguatemi<\/em><\/p>\n\n\n\n

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Imagem\/Divulga\u00e7\u00e3o <\/figcaption><\/figure>\n\n\n\n

A Maison Goyard inaugura, no dia 28 de janeiro, sua primeira pop-up store no Brasil, instalada no piso t\u00e9rreo do Shopping JK Iguatemi, em frente \u00e0 boutique atual da marca.<\/p>\n\n\n\n

Com 88 m\u00b2, o espa\u00e7o tempor\u00e1rio marca um momento hist\u00f3rico para a marca no pa\u00eds e na Am\u00e9rica Latina, sendo a primeira e \u00fanica pop-up da Goyard no Brasil. O projeto, desenvolvido pelo time internacional da Maison, reinterpreta caracter\u00edsticas hist\u00f3ricas da marca de forma contempor\u00e2nea, trazendo mobili\u00e1rio em mogno, piso em padr\u00e3o chevron<\/p>\n\n\n\n

em preto e branco e o ic\u00f4nico Verde Goyard como protagonistas do ambiente, elementos que fazem refer\u00eancia direta \u00e0 primeira flagship da marca, inaugurada em Paris em 1853.<\/p>\n\n\n\n

Na pop-up, os clientes ter\u00e3o acesso a uma curadoria de produtos, selecionados individualmente para o mercado local, em linha com a filosofia da Goyard de oferecer pe\u00e7as<\/p>\n\n\n\n

atemporais, pensadas para acompanhar gera\u00e7\u00f5es, e n\u00e3o guiadas por tend\u00eancias sazonais.<\/p>\n\n\n\n

A experi\u00eancia proposta \u00e9 imersiva ao universo da marca, antecipando o conceito da boutique renovada ao valorizar heran\u00e7a e a produ\u00e7\u00e3o artesanal. O marquage, a tradicional personaliza\u00e7\u00e3o artesanal de produtos, um dos grandes pilares da Maison, estar\u00e1 presente desde a\u00a0pop-up, com destaque para o savoir-faire exclusivo que define a\u00a0Goyard\u00a0h\u00e1 mais de dois s\u00e9culos.<\/p>\n\n\n

\n
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Imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>\n\n\n

A abertura da pop-up antecede o fechamento tempor\u00e1rio da loja atual, que passar\u00e1 por um processo de renova\u00e7\u00e3o, com inaugura\u00e7\u00e3o prevista para o final de abril. Mantendo a mesma localiza\u00e7\u00e3o, a loja reinaugurada de 120m\u00b2 apresentar\u00e1 um conceito arquitet\u00f4nico mais robusto, inspirado na Europa do s\u00e9culo XIX. Materiais como m\u00e1rmore, lat\u00e3o polido, vidro<\/p>\n\n\n\n

pintado e Carvalho refor\u00e7am a tradi\u00e7\u00e3o e a sofistica\u00e7\u00e3o da Maison, al\u00e9m de trazer um elemento absolutamente in\u00e9dito no universo Goyard: a integra\u00e7\u00e3o de um atelier de personaliza\u00e7\u00e3o aberto ao p\u00fablico, vis\u00edvel tanto do interior quanto do exterior da loja, caracter\u00edstica mundialmente exclusiva da unidade do Iguatemi.<\/p>\n\n\n\n

Com a abertura da\u00a0pop-up, a\u00a0Goyard\u00a0traduz\u00a0sua\u00a0estrat\u00e9gia de consolida\u00e7\u00e3o\u00a0no\u00a0mercado\u00a0brasileiro ao apresentar, de forma antecipada, detalhes da\u00a0nova boutique permanente. A marca destaca o car\u00e1ter pioneiro da opera\u00e7\u00e3o\u00a0no\u00a0pa\u00eds e na Am\u00e9rica Latina, preparando o p\u00fablico para a\u00a0inaugura\u00e7\u00e3o da loja renovada e para uma experi\u00eancia ainda mais completa do universo da Maison.<\/p>\n\n\n

\n
\"\"
Imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

A\u00e7\u00e3o in\u00e9dita da Maison na Am\u00e9rica Latina antecipa a reinaugura\u00e7\u00e3o da loja e traduz\u00a0nova fase da marca\u00a0no\u00a0Shopping Iguatemi A Maison Goyard inaugura, no dia 28 de janeiro, sua primeira pop-up store no Brasil, instalada no piso t\u00e9rreo do Shopping JK Iguatemi, em frente \u00e0 boutique atual da marca. Com 88 m\u00b2, o espa\u00e7o tempor\u00e1rio marca um momento hist\u00f3rico para a marca no pa\u00eds e na Am\u00e9rica Latina, sendo a primeira e<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[609,315],"tags":[680,681,434],"class_list":["post-9765","post","type-post","status-publish","format-standard","category-moda","category-noticias-corporativas-dino","tag-goyard","tag-jk-iguatemi","tag-sao-paulo"],"yoast_head":"\nGoyard no Brasil: Primeira Pop-up Store Inaugura no JK Iguatemi<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a primeira pop-up da Goyard no Brasil no Shopping JK Iguatemi. Saiba detalhes sobre a cole\u00e7\u00e3o exclusiva e a renova\u00e7\u00e3o da loja f\u00edsica. 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