{"id":9607,"date":"2026-01-29T18:02:14","date_gmt":"2026-01-29T18:02:14","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=9607"},"modified":"2026-01-29T18:02:15","modified_gmt":"2026-01-29T18:02:15","slug":"uma-nova-era-de-malbec-o-boticario-cresce-em-60-o-investimento-no-lancamento-do-novo-malbec-black-legend","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/01\/29\/uma-nova-era-de-malbec-o-boticario-cresce-em-60-o-investimento-no-lancamento-do-novo-malbec-black-legend\/","title":{"rendered":"Uma\u00a0nova\u00a0era\u00a0de\u00a0Malbec:\u00a0O\u00a0Botic\u00e1rio\u00a0cresce\u00a0em\u00a060%\u00a0o\u00a0investimento\u00a0no\u00a0lan\u00e7amento\u00a0do\u00a0novo\u00a0Malbec\u00a0Black\u00a0Legend"},"content":{"rendered":"

Nova fragr\u00e2ncia da marca preferida da perfumaria masculina* combina o exclusivo acorde Neroamaro com a pot\u00eancia do amadeirado para uma presen\u00e7a marcante<\/em><\/p>\n\n\n\n

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Janeiro\u00a0de\u00a02026 –<\/strong>\u00a0O\u00a0Botic\u00e1rio<\/strong>\u00a0apresenta\u00a0Malbec\u00a0Black\u00a0Legend<\/strong>, a\u00a0nova\u00a0fragr\u00e2ncia da j\u00e1 consagrada\u00a0Malbec<\/strong>\u00a0que aprofunda a intensidade e a sofistica\u00e7\u00e3o\u00a0da perfumaria masculina. Com\u00a0o\u00a0exclusivo acorde\u00a0do\u00a0vinho Neroamaro, cultivado na regi\u00e3o\u00a0da Puglia,\u00a0no\u00a0sul da It\u00e1lia, e\u00a0criado pelo perfumista franc\u00eas\u00a0Pascal Gaurin<\/strong>,\u00a0o\u00a0lan\u00e7amento integra a fam\u00edlia amadeirada\u00a0oriental, adicionando\u00a0uma\u00a0presen\u00e7a ainda mais marcante e moderna \u00e0 linha\u00a0Black, que j\u00e1 \u00e9 um sucesso da marca.<\/p>\n\n\n\n

O\u00a0DNA\u00a0de\u00a0Black\u00a0se revela\u00a0desde as primeiras\u00a0notas pela for\u00e7a e pela textura marcantes, e a\u00a0novidade est\u00e1 nas\u00a0novas especiarias que modernizam a estrutura, al\u00e9m\u00a0de\u00a0maior\u00a0destaque para a licorosidade e nuances resinosas que trazem maior envolv\u00eancia.<\/p>\n\n\n\n

Grapefruit, gengibre e cardamomo abrem a composi\u00e7\u00e3o com um frescor especiado elegante, que evolui para um corpo estruturado com couro, cypriol e s\u00e1lvia, conferindo profundidade e sofistica\u00e7\u00e3o. No fundo, a presen\u00e7a licorosa ganha destaque ao lado de ol\u00edbano, benjoim e s\u00e2ndalo, formando uma base quente, resinosa e envolvente, que imprime modernidade e mist\u00e9rio \u00e0 fragr\u00e2ncia, ideal para ocasi\u00f5es especiais e noturnas.<\/p>\n\n\n\n

A exclusividade do acorde Neroamaro \u00e9 um dos diferenciais de sua cria\u00e7\u00e3o, adicionando uma camada sofisticada \u00e0 composi\u00e7\u00e3o, seguido pelo blackcurrant, que entrega um toque licoroso contempor\u00e2neo \u00e0 intensidade das Madeiras Negras.<\/p>\n\n\n\n

\u201cO\u00a0momento representa\u00a0uma\u00a0nova\u00a0era\u00a0para\u00a0Malbec, come\u00e7ando pela escolha\u00a0de\u00a0um\u00a0embaixador como\u00a0o\u00a0Kak\u00e1 para a marca\u00a0de\u00a0perfumaria masculina preferida\u00a0dos brasileiros*. Seguido\u00a0do\u00a0lan\u00e7amento\u00a0de\u00a0uma\u00a0nova\u00a0fragr\u00e2ncia com um acorde inovador,\u00a0do\u00a0vinho Neroamaro, que a torna ainda mais envolvente e sofisticada, refor\u00e7ando a identidade que tornou\u00a0Malbec\u00a0uma\u00a0verdadeira lenda da perfumaria masculina, com mais\u00a0de\u00a020 anos\u00a0de\u00a0hist\u00f3ria\u201d, explica\u00a0Paulo Roseiro, Diretor Executivo da Categoria\u00a0de\u00a0Perfumaria\u00a0do\u00a0Botic\u00e1rio.<\/strong><\/p>\n\n\n\n

Essa evolu\u00e7\u00e3o\u00a0tamb\u00e9m se conecta ao universo aspiracional da marca e \u00e0 escolha\u00a0de\u00a0Kak\u00e1 como\u00a0embaixador,\u00a0uma\u00a0figura reconhecida por suas conquistas, atitude, autenticidade e presen\u00e7a, que lhe conferem reconhecimento internacional.<\/p>\n\n\n\n

Mais\u00a0do\u00a0que um\u00a0olfativo robusto, a\u00a0novidade se diferencia tamb\u00e9m pelo\u00a0design.\u00a0O\u00a0frasco ganha acabamento fosco com pintura\u00a0em\u00a0degrad\u00ea, traduzindo visualmente a profundidade e a evolu\u00e7\u00e3o\u00a0da fragr\u00e2ncia, ao mesmo tempo\u00a0em\u00a0que refor\u00e7a seu posicionamento premium e contempor\u00e2neo.<\/p>\n\n\n\n

Al\u00e9m disso,\u00a0o\u00a0lan\u00e7amento tamb\u00e9m \u00e9 composto por extens\u00f5es, como\u00a0uma\u00a0lo\u00e7\u00e3o\u00a0hidratante\u00a0desodorante corporal, com textura leve e r\u00e1pida absor\u00e7\u00e3o, que entrega mais\u00a0de\u00a048h\u00a0de\u00a0hidrata\u00e7\u00e3o, e um\u00a0desodorante antitranspirante aerosol, com 48h horas\u00a0de\u00a0prote\u00e7\u00e3o\u00a0contra\u00a0o\u00a0mau\u00a0odor e transpira\u00e7\u00e3o\u00a0e c\u00e1psulas que prolongam a fragr\u00e2ncia. Um combo para compor \u00e0 intensidade e presen\u00e7a marcante\u00a0de\u00a0Malbec\u00a0Black\u00a0Legend.<\/p>\n\n\n\n

Com Malbec Black Legend, O Botic\u00e1rio reafirma seu protagonismo no territ\u00f3rio dos amadeirados e amplia a narrativa de conquista da marca, apresentando uma fragr\u00e2ncia pensada para homens sofisticados, confiantes e que buscam uma assinatura olfativa marcante para ocasi\u00f5es especiais, j\u00e1 dispon\u00edvel no e-commerce, na venda direta, com o time de revendedores e nas lojas f\u00edsicas da marca. Al\u00e9m da novidade, o portf\u00f3lio \u00e9 complementado por outra vers\u00e3o j\u00e1 consagrada, o Malbec Black.<\/p>\n\n\n\n

SERVI\u00c7O:<\/strong><\/p>\n\n\n\n

<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Malbec Black Desodorante Col\u00f4nia – De R$249,90 por R$ 214,90<\/strong><\/p>\n\n\n\n

<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Malbec Black Legend Desodorante Col\u00f4nia – De R$249,90 por R$214,90<\/strong><\/p>\n\n\n\n

<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Lo\u00e7\u00e3o Desodorante Hidratante Corporal Malbec Black Legend – De R$67,90 por R$53,90<\/strong><\/p>\n\n\n\n

<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Desodorante Antitranspirante Aerossol\u00a0Malbec\u00a0Black\u00a0Legend\u00a0–\u00a0De\u00a0R$39,90 por R$34,31<\/strong><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Nova fragr\u00e2ncia da marca preferida da perfumaria masculina* combina o exclusivo acorde Neroamaro com a pot\u00eancia do amadeirado para uma presen\u00e7a marcante Janeiro\u00a0de\u00a02026 –\u00a0O\u00a0Botic\u00e1rio\u00a0apresenta\u00a0Malbec\u00a0Black\u00a0Legend, a\u00a0nova\u00a0fragr\u00e2ncia da j\u00e1 consagrada\u00a0Malbec\u00a0que aprofunda a intensidade e a sofistica\u00e7\u00e3o\u00a0da perfumaria masculina. Com\u00a0o\u00a0exclusivo acorde\u00a0do\u00a0vinho Neroamaro, cultivado na regi\u00e3o\u00a0da Puglia,\u00a0no\u00a0sul da It\u00e1lia, e\u00a0criado pelo perfumista franc\u00eas\u00a0Pascal Gaurin,\u00a0o\u00a0lan\u00e7amento integra a fam\u00edlia amadeirada\u00a0oriental, adicionando\u00a0uma\u00a0presen\u00e7a ainda mais marcante e moderna \u00e0 linha\u00a0Black,<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9607","post","type-post","status-publish","format-standard","category-uncategorized"],"yoast_head":"\nMalbec Black Legend: O Novo \u00cdcone da Perfumaria Masculina<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o Malbec Black Legend do Botic\u00e1rio. Com acorde Neroamaro e embaixador Kak\u00e1, a nova fragr\u00e2ncia redefine a sofistica\u00e7\u00e3o masculina. 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