{"id":9220,"date":"2026-01-27T17:59:14","date_gmt":"2026-01-27T17:59:14","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=9220"},"modified":"2026-01-27T17:59:16","modified_gmt":"2026-01-27T17:59:16","slug":"the-ordinary-uv-filters-spf-45-serum-brasil","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/01\/27\/the-ordinary-uv-filters-spf-45-serum-brasil\/","title":{"rendered":"O\u00a0\u00fanico\u00a0filtro\u00a0que\u00a0seu\u00a0rosto\u00a0precisa:\u00a0The\u00a0Ordinary\u00a0apresenta\u00a0o\u00a0UV\u00a0Filters\u00a0SPF\u00a045\u00a0Serum, prote\u00e7\u00e3o\u00a0solar\u00a0com\u00a0textura\u00a0leve\u00a0e\u00a0zero\u00a0res\u00edduo"},"content":{"rendered":"

Nova f\u00f3rmula\u00a0oferece prote\u00e7\u00e3o\u00a0de amplo\u00a0espectro, hidrata\u00e7\u00e3o\u00a0imediata\u00a0e\u00a0que\u00a0constr\u00f3i camadas\u00a0para\u00a0o\u00a0uso di\u00e1rio<\/em>\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The Ordinary, refer\u00eancia no setor por seus produtos de skincare de alta qualidade e acess\u00edveis, anuncia o lan\u00e7amento do UV Filters SPF 45 Serum<\/strong>, um novo protetor solar desenvolvido para oferecer alta prote\u00e7\u00e3o, conforto e transpar\u00eancia na aplica\u00e7\u00e3o. Agora dispon\u00edvel no Brasil, o produto tem textura s\u00e9rum e deixa um acabamento luminoso e natural na pele \u2014 sem res\u00edduo branco, sem sensa\u00e7\u00e3o pegajosa e ideal para todas as rotinas de cuidados com a pele. <\/p>\n\n\n\n

\"\"
Imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n

O lan\u00e7amento marca o retorno da The Ordinary \u00e0 categoria de prote\u00e7\u00e3o solar, dando continuidade \u00e0 sua experi\u00eancia anterior com o Mineral UV Filters SPF 30<\/strong>. Em di\u00e1logo constante com sua comunidade, a marca ouviu atentamente os feedbacks dos consumidores sobre textura e acabamento e usou esses aprendizados para evoluir sua abordagem em SPF. O resultado \u00e9 o UV Filters SPF 45 Serum<\/strong>, uma nova gera\u00e7\u00e3o de prote\u00e7\u00e3o solar da The Ordinary: mais leve e confort\u00e1vel. <\/p>\n\n\n\n

Embora filtros minerais e qu\u00edmicos possam ser usados para garantir prote\u00e7\u00e3o eficaz contra os raios UV, formular um protetor solar verdadeiramente transparente, leve e com pre\u00e7o acess\u00edvel utilizando apenas filtros minerais pode ser mais desafiador \u2014 especialmente quando se busca n\u00edveis mais altos de SPF. Com o UV Filters SPF 45 Serum<\/strong>, a The Ordinary desenvolveu um protetor solar indicado para todos os tipos de pele, inclusive as sens\u00edveis, e que as pessoas realmente queiram usar todos os dias. <\/p>\n\n\n\n

Al\u00e9m da prote\u00e7\u00e3o de amplo espectro, o protetor oferece hidrata\u00e7\u00e3o imediata e duradoura, \u00e9 n\u00e3o comedog\u00eanico e proporciona um glow natural. Funciona bem sozinho ou sob a maquiagem, gra\u00e7as ao suporte \u00e0 barreira de hidrata\u00e7\u00e3o da pele. O objetivo \u00e9 transformar o uso di\u00e1rio de SPF n\u00e3o apenas em um h\u00e1bito essencial, mas tamb\u00e9m em uma etapa prazerosa da rotina de skincare \u2014 especialmente considerando que, de acordo com um estudo realizado nos Estados Unidos, apenas 18% dos consumidores aplicam protetor solar todos os dias. <\/p>\n\n\n\n

\"\"
Imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n

\u201cCom o UV Filters SPF 45 Serum<\/strong>, conseguimos combinar alta prote\u00e7\u00e3o, acabamento transparente e uma experi\u00eancia sensorial agrad\u00e1vel em uma f\u00f3rmula que se encaixa perfeitamente no dia a dia. Criamos um protetor solar que responde n\u00e3o apenas \u00e0s necessidades da pele, mas tamb\u00e9m \u00e0s expectativas em rela\u00e7\u00e3o \u00e0 textura, conforto e acabamento que ouvimos diretamente dos nossos consumidores\u201d, explica Rita Silva<\/strong>, Science Communications Senior Manager da The Ordinary. <\/p>\n\n\n\n

Com acabamento leve, hidrata\u00e7\u00e3o cont\u00ednua e prote\u00e7\u00e3o de amplo espectro contra os raios UVA e UVB, o UV Filters SPF 45 Serum<\/strong> promete ocupar um papel central nas rotinas de cuidados com a pele, oferecendo uma solu\u00e7\u00e3o eficaz, compat\u00edvel com todos os tipos de pele e pensada para incentivar o uso di\u00e1rio. <\/p>\n\n\n\n

\"\"
Imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n

O produto j\u00e1 est\u00e1 dispon\u00edvel no site e nas lojas f\u00edsicas da Sephora Brasil<\/strong>. <\/p>\n\n\n\n

The Ordinary \u2013 Informa\u00e7\u00f5es de Servi\u00e7o<\/u><\/strong> <\/p>\n\n\n\n

Site: https:\/\/theordinary.com\/en-br<\/a> <\/p>\n\n\n\n

Instagram: @theordinary <\/p>\n\n\n\n

Informa\u00e7\u00f5es para a imprensa:<\/u><\/strong> <\/p>\n\n\n\n

Atendimento:<\/strong> Gustavo Ibraim \u2013 gustavo.ibraim@grupopop.com.br<\/a> <\/p>\n\n\n\n

Coordenadora:<\/strong> Marina Saurin \u2013 marina.saurin@grupopop.com.br<\/a> <\/p>\n\n\n\n

Sobre a DECIEM<\/strong> <\/p>\n\n\n\n

Detentora das marcas\u00a0The\u00a0Ordinary,\u00a0Avestan,\u00a0LOoPHA\u00a0e\u00a0NIOD, a DECIEM \u00e9 uma incubadora de ideias\u00a0com\u00a0base cient\u00edfica\u00a0que\u00a0busca inspirar um mundo da beleza melhor por meio da gentileza\u00a0com\u00a0a\u00a0comunidade, de tecnologias inovadoras\u00a0e\u00a0de palavras\u00a0e\u00a0a\u00e7\u00f5es honestas. \u201cA DECIEM\u00a0existe para criar marcas de beleza\u00a0com\u00a0uma miss\u00e3o\u00a0em\u00a0comum: unir funcionalidade, design\u00a0e\u00a0autenticidade.\u201d \u2014 Brandon\u00a0Truaxe, fundador.\u00a0O\u00a0compromisso da DECIEM\u00a0com\u00a0produtos clinicamente testados\u00a0e\u00a0veganos permanece\u00a0como prioridade.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Nova f\u00f3rmula\u00a0oferece prote\u00e7\u00e3o\u00a0de amplo\u00a0espectro, hidrata\u00e7\u00e3o\u00a0imediata\u00a0e\u00a0que\u00a0constr\u00f3i camadas\u00a0para\u00a0o\u00a0uso di\u00e1rio\u00a0 The Ordinary, refer\u00eancia no setor por seus produtos de skincare de alta qualidade e acess\u00edveis, anuncia o lan\u00e7amento do UV Filters SPF 45 Serum, um novo protetor solar desenvolvido para oferecer alta prote\u00e7\u00e3o, conforto e transpar\u00eancia na aplica\u00e7\u00e3o. Agora dispon\u00edvel no Brasil, o produto tem textura s\u00e9rum e deixa um acabamento luminoso e natural na pele \u2014 sem res\u00edduo branco, sem sensa\u00e7\u00e3o pegajosa e ideal para todas as rotinas de cuidados com a pele.  O lan\u00e7amento marca o retorno da The Ordinary \u00e0 categoria de prote\u00e7\u00e3o solar,<\/p>","protected":false},"author":2,"featured_media":9221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-9220","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beleza-e-bem-estar"],"yoast_head":"\nThe Ordinary SPF 45 Serum: Prote\u00e7\u00e3o Solar Invis\u00edvel e Leve<\/title>\n<meta name=\"description\" content=\"Chegou ao Brasil o UV Filters SPF 45 Serum da The Ordinary. Protetor solar com textura s\u00e9rum, zero res\u00edduo branco e hidrata\u00e7\u00e3o imediata. 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