{"id":8327,"date":"2026-01-20T00:00:00","date_gmt":"2026-01-20T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/01\/20\/326215-fitness-brasil-expo-26-amplia-area-de-feira-e-conteudo\/"},"modified":"2026-01-20T00:00:00","modified_gmt":"2026-01-20T00:00:00","slug":"326215-fitness-brasil-expo-26-amplia-area-de-feira-e-conteudo","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/01\/20\/326215-fitness-brasil-expo-26-amplia-area-de-feira-e-conteudo\/","title":{"rendered":"Fitness Brasil Expo 26 amplia \u00e1rea de feira e conte\u00fado"},"content":{"rendered":"<article dir=\"auto\">\n<p>A Fitness Brasil Expo 2026, evento do setor de fitness, sa\u00fade e bem-estar realizado em S\u00e3o Paulo, anunciou a amplia\u00e7\u00e3o de sua \u00e1rea de feira e a confirma\u00e7\u00e3o de novos nomes para a programa\u00e7\u00e3o de conte\u00fado da pr\u00f3xima edi\u00e7\u00e3o. O encontro ser\u00e1 realizado nos dias 27, 28 e 29 de agosto de 2026, no Transamerica Expo Center, e contar\u00e1 com crescimento estrutural e expans\u00e3o da agenda educacional em rela\u00e7\u00e3o aos anos anteriores.<\/p>\n<p>De acordo com informa\u00e7\u00f5es divulgadas pela organiza\u00e7\u00e3o, o evento passar\u00e1 a ocupar aproximadamente 38 mil metros quadrados e ter\u00e1 sete plen\u00e1rias dedicadas a cursos e conte\u00fados t\u00e9cnicos. A proposta \u00e9 atender \u00e0 demanda por qualifica\u00e7\u00e3o profissional em um mercado que envolve, cada vez mais, gest\u00e3o estruturada, base cient\u00edfica e atualiza\u00e7\u00e3o cont\u00ednua de conhecimentos.<\/p>\n<p>A programa\u00e7\u00e3o anunciada re\u00fane profissionais com atua\u00e7\u00e3o em gest\u00e3o, ci\u00eancia do exerc\u00edcio, biomec\u00e2nica, fisiologia, marketing, arquitetura e legisla\u00e7\u00e3o aplicada ao setor fitness. Segundo a organiza\u00e7\u00e3o, a curadoria foi desenhada para refletir diferentes dimens\u00f5es da atividade f\u00edsica profissional, desde a administra\u00e7\u00e3o de academias at\u00e9 a pr\u00e1tica do treinamento baseado em evid\u00eancias.<\/p>\n<p><strong>Keynotes e condu\u00e7\u00e3o do evento<\/strong><\/p>\n<p>Entre os nomes j\u00e1 confirmados para a edi\u00e7\u00e3o de 2026 est\u00e3o os keynotes <strong>Gustavo Borges<\/strong> e <strong>Dado Schneider<\/strong>, que abordar\u00e3o temas relacionados a lideran\u00e7a, comportamento, futuro do trabalho e transforma\u00e7\u00f5es no mercado. A condu\u00e7\u00e3o do evento ficar\u00e1 a cargo de <strong>Marcio Ballas<\/strong>, que atuar\u00e1 como mestre de cerim\u00f4nias.<\/p>\n<p>A organiza\u00e7\u00e3o tamb\u00e9m relembra que edi\u00e7\u00f5es anteriores do evento j\u00e1 receberam palestrantes de diferentes \u00e1reas, como <strong>Bernardinho<\/strong>, <strong>Ricardo Amorim<\/strong>, al\u00e9m de <strong>Jo\u00e3o Branco<\/strong> e <strong>Lasaro do Carmo, Ex-CEO Grupo Silvio Santos<\/strong>, que participaram da edi\u00e7\u00e3o realizada no ano anterior.<\/p>\n<p><strong>Conte\u00fados voltados \u00e0 gest\u00e3o e opera\u00e7\u00e3o<\/strong><\/p>\n<p>No eixo de gest\u00e3o e neg\u00f3cios, a programa\u00e7\u00e3o inclui palestrantes com atua\u00e7\u00e3o em \u00e1reas complementares da cadeia fitness. Alessandro Mendes atua em iniciativas ligadas ao desenvolvimento humano e \u00e0 gest\u00e3o de equipes. Carlinhos California, CEO da Rede California e CMO da WOWLIFE, apresenta conte\u00fados relacionados a estrat\u00e9gias de crescimento e marketing aplicado ao setor.<\/p>\n<p>Tamb\u00e9m integram esse bloco Felipe Bianchessi, diretor jur\u00eddico do Sindicato das Academias do Estado do Rio de Janeiro, com foco em aspectos regulat\u00f3rios e jur\u00eddicos, e Luis Amoroso, arquiteto e consultor especializado em projetos para espa\u00e7os fitness. A presen\u00e7a desses profissionais reflete a diversidade de compet\u00eancias envolvidas na opera\u00e7\u00e3o e administra\u00e7\u00e3o de empreendimentos do setor.<\/p>\n<p><strong>Abordagem t\u00e9cnica e cient\u00edfica no treinamento<\/strong><\/p>\n<p>A programa\u00e7\u00e3o t\u00e9cnica da edi\u00e7\u00e3o de 2026 inclui pesquisadores e docentes com atua\u00e7\u00e3o acad\u00eamica e profissional na \u00e1rea de ci\u00eancia do exerc\u00edcio. Entre os nomes anunciados est\u00e3o Andr\u00e9 Albuquerque, fundador da Personal Trainer Academy; Dilmar Pinto Guedes Jr., professor e coordenador acad\u00eamico; Jonato Prestes, p\u00f3s-doutor pela Western Kentucky University; Rafael Soncin, doutor em biomec\u00e2nica pela Universidade de S\u00e3o Paulo; e Walter Krause, respons\u00e1vel pelo grupo de pesquisa MORFOGEN.<\/p>\n<p>Os temas abordados envolvem forma\u00e7\u00e3o profissional, fisiologia aplicada ao treinamento, biomec\u00e2nica, sele\u00e7\u00e3o de exerc\u00edcios, gen\u00e9tica, morfologia e processos relacionados \u00e0 hipertrofia muscular. Esses assuntos acompanham a amplia\u00e7\u00e3o do uso de dados, evid\u00eancias cient\u00edficas e individualiza\u00e7\u00e3o de programas de treino no setor.<\/p>\n<p><strong>Estrutura e proposta da edi\u00e7\u00e3o 2026<\/strong><\/p>\n<p>A amplia\u00e7\u00e3o da \u00e1rea f\u00edsica e do n\u00famero de plen\u00e1rias indica um aumento da estrutura do evento e da oferta de conte\u00fados educacionais. Segundo a organiza\u00e7\u00e3o, a edi\u00e7\u00e3o de 2026 foi planejada para reunir diferentes perfis profissionais em uma programa\u00e7\u00e3o integrada, voltada \u00e0 atualiza\u00e7\u00e3o t\u00e9cnica e \u00e0 troca de conhecimento entre gestores, professores, pesquisadores e operadores do mercado fitness.<\/p>\n<p>A defini\u00e7\u00e3o dos temas e palestrantes considera as m\u00faltiplas frentes que comp\u00f5em o setor, incluindo pr\u00e1tica profissional, gest\u00e3o, legisla\u00e7\u00e3o, ci\u00eancia e planejamento de espa\u00e7os voltados \u00e0 atividade f\u00edsica e ao bem-estar.<\/p>\n<p><strong>Sobre a Fitness Brasil Expo<\/strong><br \/>A Fitness Brasil Expo \u00e9 um evento voltado aos setores de fitness, sa\u00fade e bem-estar, reunindo profissionais, empresas, especialistas e institui\u00e7\u00f5es ligadas \u00e0 atividade f\u00edsica, gest\u00e3o esportiva e educa\u00e7\u00e3o profissional. A edi\u00e7\u00e3o de 2026 acontece nos dias 27, 28 e 29 de agosto, em S\u00e3o Paulo, no Transamerica Expo Center.<\/p>\n<\/article>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/326215?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Evento amplia espa\u00e7o f\u00edsico e programa\u00e7\u00e3o educacional em 2026, com foco em gest\u00e3o, ci\u00eancia aplicada e forma\u00e7\u00e3o profissional no setor fitness.<\/p>","protected":false},"author":3,"featured_media":8328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[358,342,330,324,352],"class_list":["post-8327","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-educacao","tag-empreendedorismo","tag-eventos","tag-negocios","tag-saude-e-bem-estar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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