{"id":7789,"date":"2026-01-15T19:21:04","date_gmt":"2026-01-15T19:21:04","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=7789"},"modified":"2026-01-16T19:03:09","modified_gmt":"2026-01-16T19:03:09","slug":"brahma-carlo-ancelotti-carnaval-brasil","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/01\/15\/brahma-carlo-ancelotti-carnaval-brasil\/","title":{"rendered":"Com L\u00e9o Santana, Ronaldo Fen\u00f4meno e Zeca Pagodinho, Brahma levar\u00e1 Carlo Ancelotti para os carnavais no Brasil"},"content":{"rendered":"

Marca da Ambev pretende fazer um intensiv\u00e3o de brasilidade e conectar o t\u00e9cnico da Sele\u00e7\u00e3o \u00e0 cultura popular e \u00e0 alma do brasileiro<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Para vencer uma Copa do Mundo, o curr\u00edculo vitorioso \u00e9 o ponto de partida, mas sentir na pele a alma do pa\u00eds \u00e9 um trunfo a mais. \u00c9 por isso que Brahma – parceira hist\u00f3rica da Sele\u00e7\u00e3o e a cerveja das paix\u00f5es nacionais -, apresentar\u00e1 o verdadeiro Brasil ao Carlo Ancelotti, t\u00e9cnico do time do Brasil. Durante o Carnaval, a marca da Ambev vai promover um “intensiv\u00e3o” de brasilidade para que o ‘Mister’ veja e sinta de perto a emo\u00e7\u00e3o da folia, seja nas ruas ou nas avenidas. Com um verdadeiro tour pelos carnavais de Salvador, S\u00e3o Paulo e do Rio de Janeiro, a ideia \u00e9 mostrar a ess\u00eancia do pa\u00eds na festa popular brasileira e fazer o Carleto conhecer a cultura que move o torcedor, preparando o t\u00e9cnico para conquistar o mundo com a camisa da Sele\u00e7\u00e3o Brasileira.<\/p>\n\n\n\n


“Brahma sempre esteve onde o cora\u00e7\u00e3o do brasileiro bate mais forte: no samba e no futebol. Por isso, como parceiros da CBF e um dos principais viabilizadores do Carnaval em diversas cidades do pa\u00eds, assumimos o papel de apresentar a alma do Brasil ao Ancelotti. Essa imers\u00e3o n\u00e3o \u00e9 apenas um tour, \u00e9 um passo essencial de conex\u00e3o com o povo. O ‘Mister’ precisa entender que o Carnaval e a Sele\u00e7\u00e3o bebem da mesma fonte de alegria e resili\u00eancia. Estamos fazendo a nossa parte como anfitri\u00f5es para que ele se sinta um de n\u00f3s, porque quando o t\u00e9cnico entende a for\u00e7a desse Brasil, o pa\u00eds inteiro ganha confian\u00e7a. Com essa uni\u00e3o, t\u00e1 liberado acreditar”, diz Felipe Cerchiari, Diretor de marketing de Brahma.<\/p>\n\n\n\n

Tour da Ginga<\/strong><\/p>\n\n\n\n

Brahma escalou um time de peso para o “intensiv\u00e3o” de brasilidade, afinal, Ancelotti vem para ser um dos nossos. Em Salvador, o t\u00e9cnico vai sentir o impacto e a anima\u00e7\u00e3o no Circuito Barra-Ondina com L\u00e9o Santana como anfitri\u00e3o; no Rio de Janeiro o ‘Mister’ vai curtir a Sapuca\u00ed com Ronaldo Fen\u00f4meno; e em S\u00e3o Paulo, a folia ser\u00e1 no camarote Brahma ao lado de ningu\u00e9m menos que Zeca Pagodinho, o samba em pessoa.<\/p>\n\n\n\n


Filme com Ronaldo<\/strong><\/p>\n\n\n\n

Brahma leva Ancelotti e o Carnaval para a casa de todos com um filme exclusivo que, al\u00e9m de mostrar a paix\u00e3o do brasileiro por futebol e pelo Carnaval, ainda traz Ronaldo Fen\u00f4meno. Na produ\u00e7\u00e3o, idealizada pela ag\u00eancia Africa Creative, o ex-jogador aparece conversando com um torcedor sobre o t\u00e9cnico e refor\u00e7ando que o Carnaval \u00e9 o momento certo para que Ancelotti mergulhe na cultura e se sinta brasileiro de cora\u00e7\u00e3o. No final, o professor surge vestindo a camisa verde e amarela, uma confirma\u00e7\u00e3o de que foi contagiado pela energia do pa\u00eds.<\/p>\n\n\n\n


Veja o filme aqui<\/u><\/a> e nas redes sociais de Brahma<\/u><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Marca da Ambev pretende fazer um intensiv\u00e3o de brasilidade e conectar o t\u00e9cnico da Sele\u00e7\u00e3o \u00e0 cultura popular e \u00e0 alma do brasileiro Para vencer uma Copa do Mundo, o curr\u00edculo vitorioso \u00e9 o ponto de partida, mas sentir na pele a alma do pa\u00eds \u00e9 um trunfo a mais. \u00c9 por isso que Brahma<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,157],"tags":[548,547,549,439,324,309],"class_list":["post-7789","post","type-post","status-publish","format-standard","category-esportes","category-negocios-e-empreendedorismo","tag-ambev","tag-brahma","tag-carlo-ancelloti","tag-carnaval","tag-negocios","tag-verao"],"yoast_head":"\nBrahma leva Carlo Ancelotti para o Carnaval brasileiro<\/title>\n<meta name=\"description\" content=\"Brahma promove tour pelos carnavais do Brasil para conectar Carlo Ancelotti \u00e0 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