{"id":7772,"date":"2026-01-15T18:58:31","date_gmt":"2026-01-15T18:58:31","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=7772"},"modified":"2026-01-15T18:58:32","modified_gmt":"2026-01-15T18:58:32","slug":"live-lanca-tenis-autoral-footwear","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/01\/15\/live-lanca-tenis-autoral-footwear\/","title":{"rendered":"LIVE! estreia no mercado footwear com linha autoral inspirada no esportivo contempor\u00e2neo"},"content":{"rendered":"

LIVE! One e LIVE! Loop chegam para refor\u00e7ar a estrat\u00e9gia de crescimento e diversifica\u00e7\u00e3o da marca no mercado esportivo<\/em><\/p>\n\n\n\n

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Cr\u00e9dito de imagem: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n

A LIVE!, refer\u00eancia em moda fitness, activewear e sustentabilidade, estreia no universo footwear com o lan\u00e7amento de seus primeiros t\u00eanis autorais. Os modelos LIVE! One e LIVE! Loop marcam a entrada oficial da marca no segmento de cal\u00e7ados esportivos, consolidando sua proposta de oferecer uma experi\u00eancia completa em performance, conforto e estilo. Dispon\u00edveis dos tamanhos 34 ao 42 e em quatro cores diferentes, estar\u00e3o dispon\u00edveis \u00e0 partir do dia 02 de dezembro no site oficial da marca e em e-commerce parceiros. <\/p>\n\n\n\n

Inspirado no estilo esportivo contempor\u00e2neo, os modelos que combinam materiais de alta performance, inova\u00e7\u00e3o tecnol\u00f3gica e aten\u00e7\u00e3o \u00e0 experi\u00eancia do usu\u00e1rios chegam para oferecer design moderno, conforto e tecnologia, garantindo versatilidade para o uso no dia a dia e em atividades, como academia, corrida e outras pr\u00e1ticas esportivas.<\/p>\n\n\n\n

\u201cEsse projeto nasceu do desejo de traduzir o DNA da LIVE! em produtos que acompanhem o ritmo real das pessoas na rotina e em qualquer atividade f\u00edsica. Quer\u00edamos criar algo que unisse est\u00e9tica, tecnologia e versatilidade, completando os looks da marca com a mesma performance e conforto que j\u00e1 s\u00e3o reconhecidos nas nossas roupas\u201d, explica Joice Sens, diretora criativa da LIVE!.<\/p>\n\n\n\n

O LIVE! ONE foi desenvolvido para pr\u00e1ticas de training, workout, soft running e athleisure, sendo leve, vers\u00e1til e confort\u00e1vel ideal para o dia a dia ou treinos funcionais. Dispon\u00edvel nos tamanhos 34 a 40, o modelo chega em quatro cores: White, Wax, Gist e Black. Seu solado de densidade vari\u00e1vel se adapta \u00e0s necessidades de peso e amortecimento, oferecendo conforto cont\u00ednuo e tornando-se uma \u00f3tima op\u00e7\u00e3o tamb\u00e9m para iniciantes na corrida. A entressola com tecnologia EnergyFlow\u2122 em ETPU garante de 68 a 72% de retorno de energia, com cerca de 60 a 70% de deforma\u00e7\u00e3o por compress\u00e3o, proporcionando uma passada macia e responsiva. As estruturas em KPU (LightFlex\u2122) conferem estabilidade sem comprometer a leveza, enquanto o cabedal 100% poli\u00e9ster apresenta a repeti\u00e7\u00e3o gr\u00e1fica LIVE!, conectando o t\u00eanis \u00e0 est\u00e9tica da marca. O modelo possui drop de 10 mm, dureza de 42C, peso m\u00e9dio de 250g e entrega conforto superior do treino \u00e0 rotina di\u00e1ria, custando R$ 699.<\/p>\n\n\n\n

O LIVE! LOOP, pensado para running, performance e athleisure, oferece leveza, respirabilidade e tra\u00e7\u00e3o segura, ideal para corridas e treinos intensos. Dispon\u00edvel nos tamanhos 34 a 42, o modelo ser\u00e1 lan\u00e7ado inicialmente em duas cores Volt e White<\/em> e recebe outras duas cores em 4 de dezembro, Shock e Mushroom. Seu cabedal em AirWeave\u2122 promove alta ventila\u00e7\u00e3o, enquanto a entressola HyperFoam\u2122 oferece amortecimento superior e retorno de energia eficiente. A sola de borracha FitGrip\u2122 garante ader\u00eancia em diferentes superf\u00edcies, e o sistema de amarra\u00e7\u00e3o LaceLock\u2122 proporciona ajuste seguro e funcional. Pre\u00e7o sugerido: R$799.<\/p>\n\n\n\n

A entrada da LIVE! no mercado footwear \u00e9 um passo estrat\u00e9gico em sua trajet\u00f3ria de crescimento e diversifica\u00e7\u00e3o. Reconhecida por unir moda, performance e lifestyle, a marca amplia agora seu portf\u00f3lio para consolidar-se como um ecossistema completo de movimento e bem-estar. O lan\u00e7amento dos primeiros t\u00eanis autorais refor\u00e7a a estrat\u00e9gia de longo prazo da LIVE! de expandir sua presen\u00e7a em categorias de alta relev\u00e2ncia no mercado esportivo global. Com isso, a marca se posiciona n\u00e3o apenas como refer\u00eancia em activewear, mas como player de inova\u00e7\u00e3o no segmento de performance e estilo de vida contempor\u00e2neo.<\/p>\n\n\n\n

Como parte da estrat\u00e9gia de lan\u00e7amento, o p\u00fablico ter\u00e1 a oportunidade de participar de um pr\u00e9-lan\u00e7amento exclusivo na corrida LIVE! Run XP SP, no dia 19 de outubro. Al\u00e9m disso, a marca planeja um evento de lan\u00e7amento em cinco pra\u00e7as, incluindo S\u00e3o Paulo e Rio de Janeiro, refor\u00e7ando a conex\u00e3o com a comunidade LIVE!.<\/p>\n\n\n\n

O lan\u00e7amento oficial dos t\u00eanis acontecer\u00e1 no dia 15 de novembro, com duas cores dispon\u00edveis do LIVE! One, Shock e Mushroom as demais cores e o modelo LIVE! Loop estar\u00e3o dispon\u00edveis em dezembro<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

LIVE! One e LIVE! Loop chegam para refor\u00e7ar a estrat\u00e9gia de crescimento e diversifica\u00e7\u00e3o da marca no mercado esportivo A LIVE!, refer\u00eancia em moda fitness, activewear e sustentabilidade, estreia no universo footwear com o lan\u00e7amento de seus primeiros t\u00eanis autorais. Os modelos LIVE! One e LIVE! Loop marcam a entrada oficial da marca no segmento<\/p>","protected":false},"author":2,"featured_media":7776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[253,245,324,282],"class_list":["post-7772","post","type-post","status-publish","format-standard","has-post-thumbnail","category-esportes","tag-informacao","tag-moda","tag-negocios","tag-tenis"],"yoast_head":"\nLIVE! lan\u00e7a primeiros t\u00eanis autorais no mercado esportivo<\/title>\n<meta name=\"description\" content=\"LIVE! estreia no mercado footwear com os t\u00eanis autorais LIVE! One e LIVE! 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