{"id":41411,"date":"2026-10-30T19:14:10","date_gmt":"2026-10-30T19:14:10","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=41411"},"modified":"2026-10-30T19:14:13","modified_gmt":"2026-10-30T19:14:13","slug":"oreo-transforma-sustos-de-halloween-em-diversao-com-oreo-glasses","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/10\/30\/oreo-transforma-sustos-de-halloween-em-diversao-com-oreo-glasses\/","title":{"rendered":"Brincadeira no cinema: Oreo lan\u00e7a \u00f3culos &#8216;Oreo Glasses&#8217; para cobrir os olhos nos sustos de Halloween"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Marca aposta em experi\u00eancia propriet\u00e1ria para conectar produto,<\/em>\u00a0<br><em>entretenimento e sazonalidad<\/em>e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para entrar no clima do Halloween, Oreo, o biscoito n\u00famero 1* do mundo, preparou uma experi\u00eancia que leva o universo do biscoito para dentro do cinema. A iniciativa apresenta os <em>Oreo Glasses<\/em>, \u00f3culos inspirados no formato de Oreo, pensados para brincar com os momentos de tens\u00e3o dos filmes de terror e transformar a experi\u00eancia em divers\u00e3o, substituindo o gesto de levar a m\u00e3o aos olhos quando toma susto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A a\u00e7\u00e3o acontece nesta sexta (30) em uma sess\u00e3o de cinema especial exclusiva para criadores de conte\u00fado celebrando parte do movimento da marca para se conectar a grandes sazonalidades e explorar novas ocasi\u00f5es de consumo. Nela ser\u00e3o distribu\u00eddos os <em>Oreo Glasses<\/em>, \u00f3culos que possuem arma\u00e7\u00f5es desenvolvidas especialmente para a a\u00e7\u00e3o, com <em>clip-ons<\/em> em formato dos biscoitos Oreo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Idealizada pela Live the Agency e com estrat\u00e9gia de PR da PROS, a iniciativa faz parte de um movimento da marca para amplificar conex\u00f5es com grandes sazonalidades ao longo do ano, por meio de experi\u00eancias criativas alinhadas a cada ocasi\u00e3o. A a\u00e7\u00e3o tamb\u00e9m destaca Mini Oreo como uma op\u00e7\u00e3o pr\u00e1tica para momentos de consumo fora de casa, como sess\u00f5es de cinema, ampliando as oportunidades de consumo do biscoito no dia a dia dos consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Queremos encontrar maneiras criativas de aproximar ainda mais Oreo dos momentos que fazem parte da vida das pessoas. O Halloween \u00e9 uma oportunidade de explorar essa conex\u00e3o de um jeito divertido, levando a personalidade da marca para uma experi\u00eancia diferente. Essa iniciativa tamb\u00e9m faz parte de um movimento mais amplo de constru\u00e7\u00e3o da presen\u00e7a de Oreo em grandes sazonalidades e<\/em> em <em>novas ocasi\u00f5es de consumo<\/em>\u201d, afirma <strong>Fernando Guillemin, Head de Marketing de Oreo na Mondel\u0113z Brasil.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sess\u00e3o conta com a presen\u00e7a ilustre de Carol Moreira e Mab\u00ea Bonaf\u00e9, apresentadoras do podcast decrimes reais <em>(true crime)<\/em> <em>Modus Operandi<\/em>, que gravaram um trailer especial para apresentar a funcionalidade dos <em>Oreo Glasses.<\/em> No v\u00eddeo, a dupla contextualiza a iniciativa de Dia das Bruxas e explica como os \u00f3culos podem ser usados para cobrir os olhos nos momentos de susto, conectando Oreo ao universo do terror de forma divertida e descontra\u00edda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<em>As marcas que se mant\u00eam relevantes s\u00e3o as que criam experi\u00eancias tamb\u00e9m no mundo real, que geram conversa, conte\u00fado e conex\u00e3o de forma org\u00e2nica. Oreo tem um ativo poderoso, que \u00e9 a capacidade de brincar. Os Oreo Glasses traduzem isso em uma ativa\u00e7\u00e3o leve e propriet\u00e1ria, que convida o p\u00fablico a interagir com a marca de um jeito natural, dentro de um momento que j\u00e1 faz parte da cultura, sem for\u00e7ar nada.<\/em>\u201d, afirma <strong>Isabella Pipitone, Diretora Executiva de Cria\u00e7\u00e3o da Live the Agency<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com mais de 110 anos de hist\u00f3ria, Oreo continua reinventando sua forma de se conectar \u00e0 cultura, com criatividade e conex\u00e3o com as novas gera\u00e7\u00f5es. Ao transformar momentos relevantes em experi\u00eancias propriet\u00e1rias e explorar novas ocasi\u00f5es de consumo, a marca refor\u00e7a sua capacidade de se manter atual, conectando sua tradi\u00e7\u00e3o a novas formas de intera\u00e7\u00e3o com os consumidores.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marca aposta em experi\u00eancia propriet\u00e1ria para conectar produto,\u00a0entretenimento e sazonalidade. Para entrar no clima do Halloween, Oreo, o biscoito n\u00famero 1* do mundo, preparou uma experi\u00eancia que leva o universo do biscoito para dentro do cinema. A iniciativa apresenta os Oreo Glasses, \u00f3culos inspirados no formato de Oreo, pensados para brincar com os momentos de<\/p>","protected":false},"author":2,"featured_media":41414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[3050,315],"tags":[8403,8249,893,8401],"class_list":["post-41411","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-noticias-corporativas-dino","tag-oreo-glasses","tag-halloween","tag-oculos","tag-oreo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oreo cria \u00f3culos &#039;Oreo Glasses&#039; para sess\u00e3o de cinema no Halloween<\/title>\n<meta name=\"description\" content=\"Oreo lan\u00e7a os &#039;Oreo Glasses&#039;, \u00f3culos com clip-on no formato do biscoito para sess\u00f5es de cinema no Halloween. 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