{"id":41363,"date":"2026-10-30T18:43:25","date_gmt":"2026-10-30T18:43:25","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=41363"},"modified":"2026-10-30T18:43:27","modified_gmt":"2026-10-30T18:43:27","slug":"estilo-e-expressao-marcam-nova-campanha-da-vivara-com-rodrigo-calazans","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/10\/30\/estilo-e-expressao-marcam-nova-campanha-da-vivara-com-rodrigo-calazans\/","title":{"rendered":"Vivara apresenta campanha de joalheria masculina com Rodrigo Calazans e foco em alfaiataria contempor\u00e2nea"},"content":{"rendered":"

Entre alfaiataria, sobreposi\u00e7\u00f5es e contrastes, modelo explora diferentes possibilidades da joalheria na moda masculina<\/em><\/p>\n\n\n

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imagem\/divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>\n\n\n

Rodrigo Calazans estrela nova campanha masculina da Vivara. Sob o conceito \u201cEstilo e Express\u00e3o por Rodrigo Calazans\u201d<\/em>, o modelo protagoniza uma s\u00e9rie de imagens que exploram a joalheria masculina sob uma perspectiva de moda, com produ\u00e7\u00f5es que combinam alfaiataria, joias e rel\u00f3gios em diferentes propostas de estilo.<\/p>\n\n\n\n

Com uma est\u00e9tica contempor\u00e2nea, a campanha aposta no contraste entre produ\u00e7\u00f5es cl\u00e1ssicas e acess\u00f3rios de presen\u00e7a marcante. Camisas de linhas tradicionais e looks de alfaiataria dividem espa\u00e7o com sobreposi\u00e7\u00f5es de colares, combina\u00e7\u00f5es de an\u00e9is e pulseiras usadas junto aos rel\u00f3gios. Nas imagens, as joias assumem um papel central na constru\u00e7\u00e3o dos looks, valorizando diferentes volumes, texturas e acabamentos.<\/p>\n\n\n\n

\u201cDurante muito tempo, as joias masculinas pareciam precisar ser discretas, quase passar despercebidas. Gosto de pensar justamente no contr\u00e1rio: um anel pode ser o ponto de partida de uma produ\u00e7\u00e3o, v\u00e1rias correntes podem mudar completamente a leitura de uma camisa cl\u00e1ssica. N\u00e3o vejo as joias como algo que entra depois que o look est\u00e1 pronto. Elas tamb\u00e9m ajudam a construir esse visual\u201d, comenta Rodrigo Calazans.<\/p>\n\n\n

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imagem\/divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>\n\n\n

Entre os destaques est\u00e1 a cole\u00e7\u00e3o Nexus<\/strong>, inspirada na for\u00e7a das conex\u00f5es humanas. Seu design \u00e9 marcado por elos retangulares de cantos suavemente arredondados, linhas contempor\u00e2neas e volumes equilibrados. <\/p>\n\n\n

\n
\"vivara
imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>\n\n\n

J\u00e1 a cole\u00e7\u00e3o Brave<\/strong> apresenta uma linguagem inspirada na arquitetura urbana, com linhas estruturadas e contrastes de materiais. A sele\u00e7\u00e3o inclui an\u00e9is, pingentes e outras joias que acrescentam uma dimens\u00e3o gr\u00e1fica \u00e0s composi\u00e7\u00f5es.<\/p>\n\n\n\n

Os rel\u00f3gios da Vivara tamb\u00e9m integram o styling, aparecendo ao lado de pulseiras e an\u00e9is em produ\u00e7\u00f5es que exploram diferentes propor\u00e7\u00f5es. A combina\u00e7\u00e3o das joias refor\u00e7a a proposta visual da campanha, que apresenta a joalheria masculina como parte do guarda-roupa e da express\u00e3o individual.<\/p>\n\n\n

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imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>\n\n
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imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cAcho que o mais interessante na moda masculina hoje \u00e9 n\u00e3o precisar escolher entre ser cl\u00e1ssico ou ousado. D\u00e1 para gostar de alfaiataria e, ao mesmo tempo, usar v\u00e1rios an\u00e9is, misturar correntes e experimentar acess\u00f3rios mais marcantes. Essa liberdade de n\u00e3o ficar preso a uma \u00fanica imagem \u00e9 algo que me interessa muito quando penso em estilo\u201d, acrescenta Calazans. <\/p>\n\n\n\n

\"vivarapais
Imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n

Mais imagens da cole\u00e7\u00e3o: <\/p>\n\n\n\n

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VIVARA<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

Entre alfaiataria, sobreposi\u00e7\u00f5es e contrastes, modelo explora diferentes possibilidades da joalheria na moda masculina Rodrigo Calazans estrela nova campanha masculina da Vivara. Sob o conceito \u201cEstilo e Express\u00e3o por Rodrigo Calazans\u201d, o modelo protagoniza uma s\u00e9rie de imagens que exploram a joalheria masculina sob uma perspectiva de moda, com produ\u00e7\u00f5es que combinam alfaiataria, joias e<\/p>","protected":false},"author":2,"featured_media":41374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[1],"tags":[5327,8395,7669],"class_list":["post-41363","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized","tag-joias-masculinas","tag-rodrigo-calazans","tag-vivara"],"yoast_head":"\nVivara lan\u00e7a joias masculinas com Rodrigo Calazans e alfaiataria<\/title>\n<meta name=\"description\" content=\"Vivara apresenta a campanha "Estilo e Express\u00e3o" com o modelo Rodrigo Calazans. 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