{"id":40478,"date":"2026-10-22T00:00:00","date_gmt":"2026-10-22T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/10\/22\/324364-lux-renova-linha-de-sabonetes-liquidos-com-novas-fragrancias\/"},"modified":"2026-10-22T00:00:00","modified_gmt":"2026-10-22T00:00:00","slug":"324364-lux-renova-linha-de-sabonetes-liquidos-com-novas-fragrancias","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/10\/22\/324364-lux-renova-linha-de-sabonetes-liquidos-com-novas-fragrancias\/","title":{"rendered":"LUX renova linha de sabonetes l\u00edquidos com novas fragr\u00e2ncias"},"content":{"rendered":"<p>LUX, marca de cuidados pessoais da Unilever, anunciou a renova\u00e7\u00e3o completa de seu portf\u00f3lio de sabonetes l\u00edquidos no Brasil. O movimento re\u00fane tr\u00eas frentes: uma f\u00f3rmula reformulada com o que a empresa chama de triplo cuidado de hidrata\u00e7\u00e3o com a pele, embalagens com novo conceito visual e a chegada de duas fragr\u00e2ncias \u00e0 linha, Morango &amp; Cam\u00e9lia e Ch\u00e1 Branco, desenvolvidas a partir de refer\u00eancias da perfumaria fina e de tend\u00eancias de mercado. A iniciativa coincide com o marco de 100 anos da <a rel=\"follow\" href=\"https:\/\/www.lux.com.br\">LUX<\/a> no mercado global de beleza e tem como foco o ritual do banho das consumidoras brasileiras.<\/p>\n<p>Com as estreias, a cole\u00e7\u00e3o de sabonetes l\u00edquidos passa a contar com sete vers\u00f5es. \u00c0s duas novidades somam-se Orqu\u00eddea Negra, Rosas Francesas, Gard\u00eania e \u00d3leo de Am\u00eandoas, Lavanda e Buqu\u00ea de Jasmim, variantes que j\u00e1 integravam a linha. De acordo com a empresa, todas as op\u00e7\u00f5es, incluindo os lan\u00e7amentos, mant\u00eam a pele perfumada por at\u00e9 12 horas ap\u00f3s o banho.<\/p>\n<p><strong>Duas novas composi\u00e7\u00f5es olfativas<\/strong><\/p>\n<p>A vers\u00e3o Morango &amp; Cam\u00e9lia parte de notas de morango, cam\u00e9lia e lichia, que se unem a um buqu\u00ea floral de rosa e hibisco. A composi\u00e7\u00e3o recebe ainda acordes verdes frescos e um fundo de s\u00e2ndalo cremoso. Segundo a marca, o resultado \u00e9 uma fragr\u00e2ncia da fam\u00edlia frutal-floral, de rastro sutil e prolongado, pensada para conferir ao banho um car\u00e1ter mais vibrante e energizante.<\/p>\n<p>O Ch\u00e1 Branco, por sua vez, tem como eixo central o perfil arom\u00e1tico da pr\u00f3pria bebida. A ele se associam notas c\u00edtricas, a floralidade da fr\u00e9sia e da violeta e uma base de \u00e2mbar e alm\u00edscar, combina\u00e7\u00e3o que, de acordo com a marca, remete a conforto e naturalidade. Nesse caso, o objetivo declarado \u00e9 oferecer uma experi\u00eancia de banho mais serena.<\/p>\n<p><strong>Mais glicerina e embalagens redesenhadas<\/strong><\/p>\n<p>A reformula\u00e7\u00e3o vai al\u00e9m da durabilidade do perfume e alcan\u00e7a a composi\u00e7\u00e3o dos produtos. Conforme informa a empresa, a nova f\u00f3rmula dos sabonetes l\u00edquidos cont\u00e9m oito vezes mais glicerina do que a vers\u00e3o anterior, o que amplia a hidrata\u00e7\u00e3o e deixa a pele mais macia logo depois do uso. A espuma cremosa completa o conjunto de atributos sensoriais destacados pela fabricante.<\/p>\n<p>A atualiza\u00e7\u00e3o tamb\u00e9m chegou \u00e0s embalagens, que passaram a exibir uma est\u00e9tica repaginada e imagens dos ingredientes florais e bot\u00e2nicos associados a cada vers\u00e3o. A inten\u00e7\u00e3o, segundo LUX, \u00e9 que o novo design fa\u00e7a do sabonete um item de destaque na rotina de autocuidado. O redesenho dialoga ainda com a campanha &quot;Sempre Cheirosa com LUX&quot;, que relaciona perfuma\u00e7\u00e3o, cuidado e protagonismo ao momento do banho.<\/p>\n<p><strong>Escuta da consumidora orienta o relan\u00e7amento<\/strong><\/p>\n<p>Marina Ballini, diretora de marketing da Unilever Brasil, associa a renova\u00e7\u00e3o ao hist\u00f3rico da marca e ao acompanhamento cont\u00ednuo das demandas do p\u00fablico. &quot;LUX tem mais de 100 anos de hist\u00f3ria mundialmente e aprendeu que lideran\u00e7a se constr\u00f3i ouvindo a consumidora. Todo esse relan\u00e7amento \u2014 que passa por uma f\u00f3rmula ainda mais hidratante, traz novas embalagens e anuncia as fragr\u00e2ncias in\u00e9ditas de Morango &amp; Cam\u00e9lia e Ch\u00e1 Branco \u2014 nasceu da combina\u00e7\u00e3o entre a nossa escuta cont\u00ednua do mercado e a nossa paix\u00e3o por inova\u00e7\u00e3o. Queremos que essa evolu\u00e7\u00e3o seja percebida em cada banho, com produtos que acompanham as novas expectativas e os diferentes momentos da consumidora, oferecendo um ritual de banho sofisticado que valoriza o protagonismo feminino e acompanha as mulheres brasileiras para que elas se sintam sempre cheirosas com LUX&quot;, afirma a executiva.<\/p>\n<p>A linha renovada j\u00e1 pode ser encontrada em farm\u00e1cias, supermercados e outros pontos de venda em diferentes regi\u00f5es do pa\u00eds. Os sabonetes l\u00edquidos s\u00e3o oferecidos em embalagens de 200 ml, 250 ml, 650 ml e 900 ml.<\/p>\n<p>Com a nova f\u00f3rmula, o redesenho visual e a amplia\u00e7\u00e3o do leque de fragr\u00e2ncias, LUX atualiza ao mesmo tempo a composi\u00e7\u00e3o, a apresenta\u00e7\u00e3o e a variedade de seus sabonetes l\u00edquidos. O conjunto de mudan\u00e7as d\u00e1 sequ\u00eancia ao processo de transforma\u00e7\u00e3o que a marca declara manter ao longo de seus 100 anos, com o prop\u00f3sito de acompanhar a rotina de banho das consumidoras brasileiras.<\/p>\n<p>Para mais informa\u00e7\u00f5es, basta acessar: <a rel=\"follow\" href=\"https:\/\/www.lux.com.br\">https:\/\/www.lux.com.br<\/a><\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/324364?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Centen\u00e1ria no mercado global, a marca da Unilever amplia a hidrata\u00e7\u00e3o com oito vezes mais glicerina, redesenha as embalagens e incorpora Morango &#038; Cam\u00e9lia e Ch\u00e1 Branco ao portf\u00f3lio vendido no Brasil, que passa a somar sete fragr\u00e2ncias com perfume por at\u00e9 12 horas na pele<\/p>","protected":false},"author":3,"featured_media":40479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[336,445,343,324,352],"class_list":["post-40478","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-industria-de-nao-duraveis","tag-marketing","tag-negocios","tag-saude-e-bem-estar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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