{"id":40403,"date":"2026-10-21T21:29:56","date_gmt":"2026-10-21T21:29:56","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=40403"},"modified":"2026-10-21T21:29:58","modified_gmt":"2026-10-21T21:29:58","slug":"stella-pure-gold-draft-estreia-no-rio-e-em-sao-paulo","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/10\/21\/stella-pure-gold-draft-estreia-no-rio-e-em-sao-paulo\/","title":{"rendered":"Stella Pure Gold Draft estreia em circuito gastron\u00f4mico do Rio e SP combinando vers\u00e3o sem gl\u00faten e menor caloria ao servi\u00e7o de chopp"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Com crescimento de 180% no \u00faltimo trimestre, Pure Gold ganha vers\u00e3o em barril, amplia ocasi\u00f5es de consumo e refor\u00e7a sua conex\u00e3o com escolhas equilibradas e gastronomia<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stella Artois amplia as possibilidades de consumo de Pure Gold com o lan\u00e7amento de Stella Pure Gold Draft, que estreia em restaurantes selecionados de S\u00e3o Paulo e do Rio de Janeiro. Dispon\u00edvel em barril, a novidade mant\u00e9m a receita e os atributos j\u00e1 conhecidos da cerveja da Ambev, sem gl\u00faten e com menos calorias, e ganha uma espuma mais cremosa e persistente no servi\u00e7o. O lan\u00e7amento refor\u00e7a a conex\u00e3o da marca com a gastronomia e leva sua proposta de escolhas equilibradas \u00e0 experi\u00eancia \u00e0 mesa.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" alt=\"\" width=\"299\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NZgoIdNqvQZOTuqZsIhPW4OcUOmdciG569Jl42YZNX7UVVStgLngppOPC_oeUrsr9aDxAmO0jNBKJXbb7p7TYVbUeMRfHQrUn5rMlrOscn6MlTO12FiOSu3ETi-TV0bb8FYtUbOZ5x1vqyL3IFBL6w5Fkwha0emMd1BNnLi7WVJqldljLRXjv-61LToNWLTZv821_rIy_8F5-oplZudr12MHxpy7UW_yemcNtvS23SDmRMcTyZLVhYExBVwsGf8lbqGEdrA5qcxzcwcvPI_Mzr7y2luMxXjSw=s0-d-e1-ft#https:\/\/s2601.imxsnd112.com\/5=EmZ6EGO0MGNkpjci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTN3ITO2QzM5gjOnVGcq5ydvx2M0YmYxETM2UjYxMTZmFmZ0cTMyETMkJmN1UjZxUWYwYkMlUWYwYkMlETO5ATMGJTJ2IDMx8VL1ETLf9VLwITLfpzN\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O lan\u00e7amento acompanha um consumidor que transita entre diferentes ocasi\u00f5es e busca op\u00e7\u00f5es alinhadas aos seus estilos e prefer\u00eancias. Na Ambev, esse movimento se reflete na amplia\u00e7\u00e3o do portf\u00f3lio e tamb\u00e9m nos resultados: no segundo trimestre de 2026, o portf\u00f3lio Wellness cresceu mais de 60% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano anterior, enquanto Stella Pure Gold avan\u00e7ou 180% no trimestre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNosso portf\u00f3lio acompanha os diferentes estilos, prefer\u00eancias e ocasi\u00f5es de consumo dos brasileiros. O crescimento de Pure Gold mostra como o segmento wellness vem ganhando relev\u00e2ncia dentro dessas escolhas, e a chegada ao Draft amplia ainda mais as ocasi\u00f5es em que a marca pode estar presente. \u00c9 uma nova experi\u00eancia de servi\u00e7o que tamb\u00e9m aproxima Pure Gold de um territ\u00f3rio que faz parte da hist\u00f3ria de Stella Artois: a gastronomia\u201d, diz Camila Fischmann, diretora de marketing de Stella.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criada no Brasil, Stella Pure Gold mant\u00e9m o sabor caracter\u00edstico de Stella Artois em uma receita sem gl\u00faten e com menos calorias. A vers\u00e3o Draft se soma \u00e0 garrafa de 600 ml, lan\u00e7ada em mar\u00e7o, ampliando as formas de encontrar e consumir Pure Gold. Enquanto a embalagem de 600 ml foi pensada tamb\u00e9m para momentos de compartilhamento, o Draft nasce conectado ao servi\u00e7o dos restaurantes e \u00e0 experi\u00eancia \u00e0 mesa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Servida diretamente em barril, Stella Pure Gold Draft preserva o perfil suave e refrescante da cerveja, com uma espuma mais cremosa e persistente proporcionada pelo servi\u00e7o. Seu perfil equilibrado e final limpo fazem dela uma op\u00e7\u00e3o vers\u00e1til para acompanhar diferentes pratos e estilos de cozinha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Circuito gastron\u00f4mico para a estreia<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stella Artois selecionou restaurantes de S\u00e3o Paulo e do Rio de Janeiro para apresentar Stella Pure Gold Draft. Na capital paulista, a novidade chega a casas como Bottega Bernacca, Le Freak, Votre, Notie, Nino e Fresta. No Rio de Janeiro, Apraz\u00edvel, Casa Horto, Malta Leblon, Rufino Parrilla, Xian e Tragga Del Mar est\u00e3o entre os primeiros endere\u00e7os a receber a nova vers\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A escolha dos restaurantes como ponto de partida refor\u00e7a uma rela\u00e7\u00e3o constru\u00edda por Stella Artois ao longo de d\u00e9cadas com a gastronomia. Do c\u00e1lice criada para valorizar o servi\u00e7o da cerveja \u00e0 rela\u00e7\u00e3o com a cultura \u00e0 mesa, a marca da Ambev construiu parte de sua identidade em torno da ideia de que a escolha do que se bebe tamb\u00e9m faz parte da experi\u00eancia gastron\u00f4mica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O lan\u00e7amento acontece ainda em um momento de maior proje\u00e7\u00e3o para a gastronomia de S\u00e3o Paulo e do Rio de Janeiro. As duas cidades re\u00fanem uma cena diversa e em expans\u00e3o, com reconhecimento internacional ampliado, e \u00e9 nesse circuito que Stella Pure Gold Draft faz sua estreia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO Draft amplia o repert\u00f3rio de Pure Gold e refor\u00e7a a versatilidade da cerveja para diferentes ocasi\u00f5es de consumo. Mantemos as caracter\u00edsticas que o consumidor j\u00e1 conhece, agora em uma nova experi\u00eancia de servi\u00e7o, conectada \u00e0 gastronomia e a novos momentos de consumo\u201d, conclui Camila.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com crescimento de 180% no \u00faltimo trimestre, Pure Gold ganha vers\u00e3o em barril, amplia ocasi\u00f5es de consumo e refor\u00e7a sua conex\u00e3o com escolhas equilibradas e gastronomia Stella Artois amplia as possibilidades de consumo de Pure Gold com o lan\u00e7amento de Stella Pure Gold Draft, que estreia em restaurantes selecionados de S\u00e3o Paulo e do Rio<\/p>","protected":false},"author":2,"featured_media":40404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"3050","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[3050,315],"tags":[8304,8303],"class_list":["post-40403","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-noticias-corporativas-dino","tag-chopp","tag-stella-pure-gold-draft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stella Pure Gold Draft chega em chopp a restaurantes de SP e Rio<\/title>\n<meta name=\"description\" content=\"Ambev lan\u00e7a Stella Pure Gold Draft. 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