{"id":40281,"date":"2026-10-20T21:33:52","date_gmt":"2026-10-20T21:33:52","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=40281"},"modified":"2026-10-20T21:33:55","modified_gmt":"2026-10-20T21:33:55","slug":"fundacao-lacoste-celebra-20-anos-com-campanha-por-tras-de-toda-jornada-existe-um-treinador","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/10\/20\/fundacao-lacoste-celebra-20-anos-com-campanha-por-tras-de-toda-jornada-existe-um-treinador\/","title":{"rendered":"Funda\u00e7\u00e3o Lacoste celebra 20 anos com campanha estrelada por Venus Williams e doa\u00e7\u00f5es no Brasil"},"content":{"rendered":"

A Funda\u00e7\u00e3o Lacoste<\/strong> comemora duas d\u00e9cadas de atua\u00e7\u00e3o global com o lan\u00e7amento da campanha \u201cPor tr\u00e1s de toda jornada, existe um treinador\u201d<\/strong>. Protagonizada pela lend\u00e1ria tenista e embaixadora Venus Williams<\/strong>, a iniciativa joga luz sobre a figura dos t\u00e9cnicos e educadores esportivos no desenvolvimento de jovens vulner\u00e1veis, ressaltando valores como disciplina, esp\u00edrito de equipe e resili\u00eancia.<\/p>\n\n\n\n

No Brasil, a bra\u00e7o social da marca francesa mant\u00e9m parceria com a Funda\u00e7\u00e3o Gol de Letra<\/strong>. Para marcar o anivers\u00e1rio, as lojas f\u00edsicas pr\u00f3prias da Lacoste no pa\u00eds destinam parte das vendas at\u00e9 o dia 25 de outubro de 2026<\/strong> para financiar a capacita\u00e7\u00e3o de treinadores sociais.<\/p>\n\n\n\n

Inclus\u00e3o pelo Esporte, Indicadores Globais e A\u00e7\u00e3o de Vendas<\/h3>\n\n\n\n

A atua\u00e7\u00e3o da institui\u00e7\u00e3o conecta a heran\u00e7a do t\u00eanis ao desenvolvimento social e \u00e0 prepara\u00e7\u00e3o para o mercado de trabalho:<\/p>\n\n\n\n

    \n
  • M\u00e9tricas Globais de Impacto:<\/strong> Desde a funda\u00e7\u00e3o, a entidade j\u00e1 atendeu mais de 140 mil jovens<\/strong> em situa\u00e7\u00e3o de vulnerabilidade, mantendo a equidade de g\u00eanero com 50% de participa\u00e7\u00e3o feminina<\/strong>. Em 2025, a funda\u00e7\u00e3o financiou 24 iniciativas em 13 pa\u00edses.<\/li>\n\n\n\n
  • Atua\u00e7\u00e3o Local com a Gol de Letra:<\/strong> No Brasil, os recursos apoiam os programas sociais e esportivos desenvolvidos nas comunidades da Vila Albertina (S\u00e3o Paulo)<\/strong> e do Caju (Rio de Janeiro)<\/strong>, que combinam esporte, cultura e forma\u00e7\u00e3o profissional.<\/li>\n\n\n\n
  • Mecanismo de Arrecada\u00e7\u00e3o:<\/strong> At\u00e9 o dia 25 de outubro, cada transa\u00e7\u00e3o realizada nas lojas f\u00edsicas pr\u00f3prias da marca no Brasil gerar\u00e1 a doa\u00e7\u00e3o autom\u00e1tica de \u20ac 1<\/strong> para a Funda\u00e7\u00e3o Lacoste. O montante ser\u00e1 repassado diretamente aos projetos sociais parceiros no pa\u00eds.<\/li>\n<\/ul>\n\n\n\n
    \n

    “O esporte \u00e9 um poderoso trampolim, capaz de dar a todo jovem, independentemente de sua origem, a oportunidade de tra\u00e7ar o pr\u00f3prio caminho e encontrar seu lugar na sociedade.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

    Para este momento celebrativo, at\u00e9 25 de outubro, a cada compra realizada nas lojas f\u00edsicas pr\u00f3prias, a Lacoste doar\u00e1 \u20ac1 por transa\u00e7\u00e3o \u00e0 Funda\u00e7\u00e3o Lacoste. Os recursos ser\u00e3o redistribu\u00eddos \u00e0s organiza\u00e7\u00f5es parceiras em cada pa\u00eds, incluindo o Brasil, com o objetivo de aumentar o reconhecimento e a visibilidade dos treinadores e fortalecer sua forma\u00e7\u00e3o.<\/p>","protected":false},"excerpt":{"rendered":"

    A Funda\u00e7\u00e3o Lacoste comemora duas d\u00e9cadas de atua\u00e7\u00e3o global com o lan\u00e7amento da campanha \u201cPor tr\u00e1s de toda jornada, existe um treinador\u201d. Protagonizada pela lend\u00e1ria tenista e embaixadora Venus Williams, a iniciativa joga luz sobre a figura dos t\u00e9cnicos e educadores esportivos no desenvolvimento de jovens vulner\u00e1veis, ressaltando valores como disciplina, esp\u00edrito de equipe e<\/p>","protected":false},"author":2,"featured_media":40282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"162","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[162,3050,154,315],"tags":[8280,8279,8281],"class_list":["post-40281","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beleza-e-bem-estar","category-branding","category-esportes","category-noticias-corporativas-dino","tag-20-anos","tag-fundacao-lacoste","tag-venus-williams"],"yoast_head":"\nFunda\u00e7\u00e3o Lacoste celebra 20 anos com Venus Williams e doa\u00e7\u00e3o em compras<\/title>\n<meta name=\"description\" content=\"Funda\u00e7\u00e3o Lacoste celebra 20 anos com campanha de Venus Williams e apoio \u00e0 Funda\u00e7\u00e3o Gol de Letra no Brasil. 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