{"id":39798,"date":"2026-10-15T19:42:16","date_gmt":"2026-10-15T19:42:16","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=39798"},"modified":"2026-10-15T19:42:18","modified_gmt":"2026-10-15T19:42:18","slug":"dafiti-leva-hoodie-day-da-gap-a-diferentes-pontos-da-jornada-de-consumo","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/10\/15\/dafiti-leva-hoodie-day-da-gap-a-diferentes-pontos-da-jornada-de-consumo\/","title":{"rendered":"Dafiti celebra o Hoodie Day da Gap no Brasil com estrat\u00e9gia full funnel e live shop exclusiva"},"content":{"rendered":"

Plataforma celebra em 15 de outubro o \u00edcone da marca com estrat\u00e9gia full funnel que re\u00fane creators, conte\u00fado, live commerce, m\u00eddia e experi\u00eancia de compra<\/em><\/strong><\/p>\n\n\n\n

A Dafiti<\/strong> celebra, em 15 de outubro, o Hoodie Day da Gap<\/strong> com uma estrat\u00e9gia que leva um dos produtos mais reconhecidos da marca a diferentes pontos de contato com o consumidor. Exclusiva da Gap no Brasil<\/strong>, a plataforma preparou uma a\u00e7\u00e3o full funnel que conecta conte\u00fado, influ\u00eancia, m\u00eddia, social, CRM, live commerce e experi\u00eancia de compra em torno do Arch Logo Hoodie<\/strong>, lan\u00e7ado em 1995.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Criado globalmente pela Gap em 2025, quando o hoodie completou 30 anos, o Hoodie Day chega \u00e0 segunda edi\u00e7\u00e3o com uma proposta que vai al\u00e9m da celebra\u00e7\u00e3o de um produto. Em 2026, a marca explora o hoodie como plataforma de express\u00e3o individual, convidando diferentes p\u00fablicos a incorporarem a pe\u00e7a a seus pr\u00f3prios estilos por meio de combina\u00e7\u00f5es, styling e customiza\u00e7\u00e3o.<\/p>\n\n\n\n

No Brasil, a Dafiti traduz esse conceito em uma campanha dividida em tr\u00eas fases. A antecipa\u00e7\u00e3o acontece de 12 a 14 de outubro, com conte\u00fado, otimiza\u00e7\u00e3o das buscas no site e ativa\u00e7\u00e3o no app. No dia 15, o Hoodie Day ganha campanha dedicada no site e no aplicativo, conte\u00fado de creators, live shop, Instagram, TikTok, blog, Pinterest, CRM e m\u00eddia. A estrat\u00e9gia segue at\u00e9 22 de outubro com novos desdobramentos em m\u00eddia, social e relacionamento.<\/p>\n\n\n\n

A constru\u00e7\u00e3o da campanha considera tamb\u00e9m o comportamento do consumidor. Segundo o Google Trends, o interesse de busca por \u201choodie\u201d no Brasil cresceram 38,5% em 2025 em rela\u00e7\u00e3o a 2024 e avan\u00e7aram outros 17% entre janeiro e agosto de 2026. O interesse por \u201cmoletom com capuz\u201d aumentou 34,8% em 2025. Dentro da Dafiti, \u201cmoletom gap\u201d est\u00e1 entre os termos mais procurados da categoria.<\/p>\n\n\n\n

\u201cO hoodie deixou de ser uma pe\u00e7a s\u00f3 de frio e passou a fazer parte do guarda-roupa o ano todo. Ele funciona no athleisure do dia a dia, no aerolook das viagens, nas camadas e nos looks oversized. O interesse crescente nas buscas mostra que o brasileiro enxerga o moletom como pe\u00e7a de estilo. O Hoodie Day celebra um \u00edcone que atravessa gera\u00e7\u00f5es e que cada pessoa pode adaptar ao seu pr\u00f3prio estilo\u201d, afirma Daniel Soares, CCO da Dafiti.<\/p>\n\n\n\n

Para a divulga\u00e7\u00e3o, a influ\u00eancia \u00e9 uma das frentes da estrat\u00e9gia. Belle Ciolino, Andressa Ciprian e Hariana Meinke foram convidadas a criar diferentes interpreta\u00e7\u00f5es do hoodie Gap, combinando styling e customiza\u00e7\u00e3o. A ideia \u00e9 partir de um mesmo c\u00f3digo reconhec\u00edvel da marca para mostrar como a pe\u00e7a pode assumir identidades distintas.<\/p>\n\n\n\n

No dia 15 de outubro<\/strong>, a influencer afiliada Rita Saraiva comanda ainda uma live shop de tr\u00eas horas, das 16h \u00e0s 19h, incorporando entretenimento e conte\u00fado \u00e0 experi\u00eancia de compra.<\/p>\n\n\n\n

O mobile tamb\u00e9m ocupa papel central na estrat\u00e9gia. Entre os consumidores de moletons Gap na Dafiti, 76% das compras acontecem pelo aplicativo. A plataforma identificou ainda que o hoodie estimula a composi\u00e7\u00e3o do look: cal\u00e7as, tops e cardig\u00e3s da pr\u00f3pria Gap est\u00e3o entre os produtos mais comprados junto com a pe\u00e7a.<\/p>\n\n\n\n

Por isso, a curadoria para o Hoodie Day n\u00e3o se restringe aos moletons. A sele\u00e7\u00e3o contempla modelos femininos, masculinos e infantis com o logo Gap, al\u00e9m de pe\u00e7as para compor diferentes produ\u00e7\u00f5es.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Um ativo de marca que atravessa gera\u00e7\u00f5es<\/strong><\/p>\n\n\n\n

Lan\u00e7ado em 1995, o Arch Logo Hoodie se tornou um dos c\u00f3digos visuais mais reconhecidos da Gap e acompanha a presen\u00e7a da marca na cultura pop e na moda h\u00e1 tr\u00eas d\u00e9cadas. Sua perman\u00eancia tamb\u00e9m dialoga com movimentos atuais, como athleisure, modelagens oversized, aerolook e a retomada das refer\u00eancias est\u00e9ticas dos anos 1990 e 2000.<\/p>\n\n\n\n

A Gap est\u00e1 na Dafiti desde agosto de 2019 e integra o portf\u00f3lio de marcas internacionais comercializadas com exclusividade pela plataforma no Brasil. Esta \u00e9 a segunda vez que a Dafiti participa do Hoodie Day.<\/strong><\/p>\n\n\n\n

Os itens s\u00e3o vendidos e entregues pela Dafiti em todo o Brasil. Em S\u00e3o Paulo capital, pedidos realizados no dia 15 at\u00e9 as 17h t\u00eam entrega prevista para o dia seguinte, dentro da proposta do \u201cNext Day Delivery\u201d. Durante a a\u00e7\u00e3o, a Dafiti oferece cupom de 20% OFF em produtos Gap, v\u00e1lido de 15\/10 \u00e0s 15h40 \u00e0 16\/10 \u00e0s 10h, com o c\u00f3digo RITAGAP.<\/p>\n\n\n\n

A sele\u00e7\u00e3o completa est\u00e1 dispon\u00edvel em – https:\/\/www.dafiti.com.br\/promocao\/geral\/gap-com-cupom-especial<\/a> .<\/p>","protected":false},"excerpt":{"rendered":"

Plataforma celebra em 15 de outubro o \u00edcone da marca com estrat\u00e9gia full funnel que re\u00fane creators, conte\u00fado, live commerce, m\u00eddia e experi\u00eancia de compra A Dafiti celebra, em 15 de outubro, o Hoodie Day da Gap com uma estrat\u00e9gia que leva um dos produtos mais reconhecidos da marca a diferentes pontos de contato com<\/p>","protected":false},"author":2,"featured_media":39799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"609","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[609,308],"tags":[7959,8211,8212],"class_list":["post-39798","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moda","category-noticias","tag-dafiti","tag-hoodie-day","tag-live-shop-e-cupom"],"yoast_head":"\nDafiti celebra Hoodie Day da Gap com live shop e cupom<\/title>\n<meta name=\"description\" content=\"Dafiti celebra o Hoodie Day da Gap com estrat\u00e9gia full funnel, live shop de 3h, influenciadoras e cupom exclusivo de 20% OFF. 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