{"id":39715,"date":"2026-10-15T00:00:00","date_gmt":"2026-10-15T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/10\/15\/339092-ie-business-school-transforma-a-jornada-de-transformacao-do-abb-bank-em-um-estudo-de-caso\/"},"modified":"2026-10-15T00:00:00","modified_gmt":"2026-10-15T00:00:00","slug":"339092-ie-business-school-transforma-a-jornada-de-transformacao-do-abb-bank-em-um-estudo-de-caso","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/10\/15\/339092-ie-business-school-transforma-a-jornada-de-transformacao-do-abb-bank-em-um-estudo-de-caso\/","title":{"rendered":"IE Business School Transforma a Jornada de Transforma\u00e7\u00e3o do ABB Bank em um Estudo de Caso"},"content":{"rendered":"

BAKU, Azerbaij\u00e3o, Oct. 15, 2026 (GLOBE NEWSWIRE) — A jornada de transforma\u00e7\u00e3o do ABB Bank tornou-se o tema de um estudo de caso na IE Business School, uma das principais escolas de neg\u00f3cios do mundo.<\/p>\n

O estudo de caso, desenvolvido pelo professor Antonio Zabaleta Moreno da IE Business School, \u00e9 intitulado "A Pr\u00f3xima Fronteira do ABB Bank: Escolha do Escopo e do Caminho do Crescimento". O estudo apresenta a bem-sucedida transforma\u00e7\u00e3o estrat\u00e9gica e digital do Banco nos \u00faltimos anos, a implementa\u00e7\u00e3o de um modelo operacional \u00e1gil no ABB Bank, sua moderniza\u00e7\u00e3o tecnol\u00f3gica e as prioridades de desenvolvimento orientadas por IA como um caso de neg\u00f3cios do mundo real para os alunos.<\/p>\n

O estudo tamb\u00e9m abrange a trajet\u00f3ria do ABB Bank, desde as circunst\u00e2ncias desafiadoras que enfrentou em 2016 at\u00e9 uma nova fase de desenvolvimento alcan\u00e7ada por meio da transforma\u00e7\u00e3o, al\u00e9m das metas estrat\u00e9gicas do Banco para 2026\u20132028.<\/p>\n

Ao desenvolver o caso, o Professor Antonio Zabaleta Moreno mencionou v\u00e1rios indicadores concretos que demonstram o sucesso da transforma\u00e7\u00e3o do ABB Bank. Um desses indicadores \u00e9 o aumento de 16 vezes do n\u00famero de usu\u00e1rios do aplicativo m\u00f3vel do Banco em um per\u00edodo de cinco anos. O n\u00famero de usu\u00e1rios do aplicativo m\u00f3vel do ABB aumentou de aproximadamente 171 mil em 2020 para 2,6 milh\u00f5es em 2025. A avalia\u00e7\u00e3o do aplicativo subiu de 1,2 para 4,9, enquanto o Net Promoter Score (NPS) do ABB Bank para os canais digitais aumentou de 48 para 77.<\/p>\n

O Banco tamb\u00e9m implementou com sucesso sua transforma\u00e7\u00e3o Agile. Hoje, o ABB Bank opera 14 dom\u00ednios e mais de 80 equipes Agile. Como resultado da ado\u00e7\u00e3o de m\u00e9todos de trabalho \u00e1geis, o tempo necess\u00e1rio para desenvolver e lan\u00e7ar um novo produto foi reduzido de 243 dias para 59 dias.<\/p>\n

Mais de 1.113 pessoas se formaram na ABB Tech Academy, criada pelo Banco em 2019, e 83% dos formandos conseguiram emprego.<\/p>\n

O estudo de caso analisa a ado\u00e7\u00e3o mais ampla das solu\u00e7\u00f5es de intelig\u00eancia artificial, a expans\u00e3o dos recursos digitais, a entrada em novos mercados e o desenvolvimento de servi\u00e7os integrados ao dia a dia dos clientes como um parceiro de estilo de vida entre as principais prioridades para a pr\u00f3xima fase de crescimento do ABB Bank.<\/p>\n

Abbas Ibrahimov, Presidente do Conselho da Administra\u00e7\u00e3o do ABB Bank, disse: "Para n\u00f3s, a transforma\u00e7\u00e3o do ABB Bank n\u00e3o se trata apenas de renovar tecnologias e processos, mas tamb\u00e9m de transformar a forma como pensamos, trabalhamos e atendemos nossos clientes. O fato de a nossa experi\u00eancia estar sendo estudada como um caso em uma institui\u00e7\u00e3o acad\u00eamica t\u00e3o respeitada quanto a IE Business School demonstra que a experi\u00eancia positiva que adquirimos tamb\u00e9m est\u00e1 gerando interesse na comunidade empresarial internacional."<\/strong><\/p>\n

O Professor Antonio Zabaleta Moreno disse: "O desenvolvimento deste estudo de caso foi uma experi\u00eancia realmente gratificante, e sou profundamente grato pela fant\u00e1stica colabora\u00e7\u00e3o com a lideran\u00e7a do ABB Bank. O ABB Bank \u00e9 uma institui\u00e7\u00e3o incr\u00edvel que passou por uma evolu\u00e7\u00e3o not\u00e1vel para se tornar um pioneiro digital inovador. Estou muito contente com o resultado final deste projeto e mal posso esperar para que os alunos explorem as escolhas estrat\u00e9gicas que est\u00e3o moldando o futuro deste banco ambicioso e pioneiro em IA."<\/strong><\/p>\n

A conquista do ABB Bank tamb\u00e9m \u00e9 significativa em um contexto mais amplo, pois reflete o crescente interesse acad\u00eamico internacional na transforma\u00e7\u00e3o digital e organizacional que est\u00e1 ocorrendo em todo o setor banc\u00e1rio do Azerbaij\u00e3o.<\/p>\n

O estudo de caso est\u00e1 dispon\u00edvel aqui<\/a>.<\/p>\n

Mais informa\u00e7\u00f5es sobre os produtos e servi\u00e7os modernos, \u00fateis e universais do ABB Bank est\u00e3o dispon\u00edveis nas ag\u00eancias e escrit\u00f3rios do Banco, no site oficial do ABB Bank, na Central de Atendimento 937 e nos canais oficiais de m\u00eddia social do Banco.<\/p>\n

Contato com a M\u00eddia:<\/strong> Yedgar Jafarov
Secret\u00e1rio de Imprensa
Yedgar.jafarov@abb-bank.az<\/p>\n

Foto deste comunicado dispon\u00edvel em http:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/9f840cd1-b3b5-4bf8-9a80-e40ac4b909af<\/a><\/p>\n

\"\"\"\"<\/p>\n

\"Primary<\/a><\/p>\n

GLOBENEWSWIRE (Distribution ID 1001278086)\"\"<\/p>","protected":false},"excerpt":{"rendered":"

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O estudo de caso, desenvolvido pelo professor Antonio Zabaleta Moreno da IE Business School, \u00e9 intitulado "A Pr\u00f3xima Fronteira do<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[341],"class_list":["post-39715","post","type-post","status-publish","format-standard","category-noticias-corporativas-dino","tag-economia"],"yoast_head":"\nIE Business School Transforma a Jornada de Transforma\u00e7\u00e3o do ABB Bank em um Estudo de Caso - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/10\/15\/339092-ie-business-school-transforma-a-jornada-de-transformacao-do-abb-bank-em-um-estudo-de-caso\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IE Business School Transforma a Jornada de Transforma\u00e7\u00e3o do ABB Bank em um Estudo de Caso - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"og:description\" content=\"BAKU, Azerbaij\u00e3o, Oct. 15, 2026 (GLOBE NEWSWIRE) — A jornada de transforma\u00e7\u00e3o do ABB Bank tornou-se o tema de um estudo de caso na IE Business School, uma das principais escolas de neg\u00f3cios do mundo. 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