{"id":39463,"date":"2026-10-13T00:00:00","date_gmt":"2026-10-13T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/10\/13\/335573-pagamentos-instantaneos-avancam-e-moldam-a-black-friday\/"},"modified":"2026-10-13T00:00:00","modified_gmt":"2026-10-13T00:00:00","slug":"335573-pagamentos-instantaneos-avancam-e-moldam-a-black-friday","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/10\/13\/335573-pagamentos-instantaneos-avancam-e-moldam-a-black-friday\/","title":{"rendered":"Pagamentos instant\u00e2neos avan\u00e7am e moldam a Black Friday"},"content":{"rendered":"

A Black Friday de 2026, marcada para 27 de novembro, se aproxima com um consumidor mais cauteloso e decidido a planejar as compras com anteced\u00eancia. Levantamento do Opinion Box<\/a> em parceria com a Dito aponta que 62% dos brasileiros pretendem comprar na data, ainda que parte deles mantenha aten\u00e7\u00e3o redobrada ao or\u00e7amento.<\/p>\n

A anteced\u00eancia marca o comportamento. Pesquisa da Helloo<\/a> indica que mais de 60% dos consumidores come\u00e7am a pesquisar pre\u00e7os um m\u00eas ou mais antes do evento, movimento que distribui as compras ao longo de novembro. Para o com\u00e9rcio eletr\u00f4nico, a proje\u00e7\u00e3o \u00e9 de R$ 259,8 bilh\u00f5es em 2026, segundo a Zenvia,<\/a> o que amplia a disputa por cada decis\u00e3o de compra.<\/p>\n

No centro dessa movimenta\u00e7\u00e3o est\u00e1 o pagamento instant\u00e2neo. Em 2025, o Pix movimentou R$ 35,36 trilh\u00f5es em 79,8 bilh\u00f5es de transa\u00e7\u00f5es, ante 63,5 bilh\u00f5es no ano anterior, de acordo com o Banco Central (BC). Mais de 170 milh\u00f5es de pessoas, o equivalente a cerca de 80% da popula\u00e7\u00e3o adulta, j\u00e1 utilizam o sistema.<\/p>\n

O avan\u00e7o continua em 2026. Entre janeiro e maio, o Pix movimentou R$ 16 trilh\u00f5es, alta superior a 26% sobre o mesmo per\u00edodo do ano anterior, e registrou 36,3 bilh\u00f5es de transa\u00e7\u00f5es. Em setembro, o sistema bateu recorde<\/a> di\u00e1rio, com 318 milh\u00f5es de opera\u00e7\u00f5es em 24 horas, segundo o Banco Central.<\/p>\n

O pagamento entra na decis\u00e3o de compra<\/strong><\/p>\n

A consolida\u00e7\u00e3o do instant\u00e2neo altera o papel das empresas de meios de pagamento no varejo. A Gfi Pay, que atua em meios de pagamento, acompanha o movimento ao reunir diferentes formas de recebimento, do Pix ao cart\u00e3o, em um mesmo ambiente de gest\u00e3o. A integra\u00e7\u00e3o ganha peso em per\u00edodos de pico, quando o volume de vendas se concentra em poucos dias.<\/p>\n

"O meio de pagamento deixou de ser apenas o fim da compra e passou a fazer parte da experi\u00eancia do consumidor", afirma Odirlei Schuster, presidente da Gfi Hub, grupo do qual a Gfi Pay faz parte.<\/p>\n

Agilidade pesa na reta final<\/strong><\/p>\n

Os dados do varejo mostram por que o tema ganha relev\u00e2ncia. Na edi\u00e7\u00e3o anterior da Black Friday, o n\u00famero de pedidos cresceu, mas o valor m\u00e9dio por compra recuou, de acordo com levantamentos do setor. Em um cen\u00e1rio de t\u00edquete menor e consumidor atento ao pre\u00e7o, a fluidez do pagamento passa a influenciar diretamente a conclus\u00e3o da venda.<\/p>\n

Com a data marcada para o fim de novembro e o or\u00e7amento no centro das decis\u00f5es, a forma de pagar desponta como um dos fatores que separam a compra conclu\u00edda da desist\u00eancia. Em um evento que concentra o consumo em poucas horas, a agilidade do recebimento deixou de ser detalhe t\u00e9cnico para se tornar parte da estrat\u00e9gia do varejo.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Pix movimentou R$ 35,36 trilh\u00f5es em 2025 e re\u00fane mais de 170 milh\u00f5es de usu\u00e1rios, enquanto 62% dos consumidores planejam comprar na Black Friday de 27 de novembro, com aten\u00e7\u00e3o redobrada ao or\u00e7amento<\/p>","protected":false},"author":3,"featured_media":39464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[336,361,341,324,323],"class_list":["post-39463","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-e-commerce","tag-economia","tag-negocios","tag-tecnologia"],"yoast_head":"\nPagamentos instant\u00e2neos avan\u00e7am e moldam a Black Friday - 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