{"id":39423,"date":"2026-10-09T00:00:00","date_gmt":"2026-10-09T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/10\/09\/338925-tecnotree-nomeada-visionaria-no-inaugural-gartner-magic-quadrant-de-2026-para-solucoes-de-marketing-e-vendas-habilitadas-por-ia-para-provedores-de-servicos-de-comunicacao\/"},"modified":"2026-10-09T00:00:00","modified_gmt":"2026-10-09T00:00:00","slug":"338925-tecnotree-nomeada-visionaria-no-inaugural-gartner-magic-quadrant-de-2026-para-solucoes-de-marketing-e-vendas-habilitadas-por-ia-para-provedores-de-servicos-de-comunicacao","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/10\/09\/338925-tecnotree-nomeada-visionaria-no-inaugural-gartner-magic-quadrant-de-2026-para-solucoes-de-marketing-e-vendas-habilitadas-por-ia-para-provedores-de-servicos-de-comunicacao\/","title":{"rendered":"Tecnotree nomeada Vision\u00e1ria no inaugural Gartner\u00ae Magic Quadrant\u2122 de 2026 para Solu\u00e7\u00f5es de Marketing e Vendas habilitadas por IA para Provedores de Servi\u00e7os de Comunica\u00e7\u00e3o"},"content":{"rendered":"<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA Tecnotree, l\u00edder global de servi\u00e7os e plataforma digital para IA, 5G e tecnologias nativas da nuvem, anunciou hoje que a Gartner a posicionou como Vision\u00e1ria no in\u00e9dito Magic Quadrant para Solu\u00e7\u00f5es de Marketing e Vendas habilitadas por IA para Provedores de Servi\u00e7os de Comunica\u00e7\u00e3o.<\/p>\n<p id=\"news-body-cta\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">Este comunicado de imprensa inclui multim\u00e9dia. Veja o comunicado completo aqui: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20261009712070\/pt\/\" rel=\"follow\" target=\"_blank\">https:\/\/www.businesswire.com\/news\/home\/20261009712070\/pt\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261009712070\/pt\/2928709\/4\/Gartner_Oct_2026_Banner.jpg\" alt=\"Tecnotree Named a Visionary in the Inaugural 2026 Gartner\u00ae Magic Quadrant\u2122 for CSP AI-Enabled Marketing and Sales Solutions\"><\/p>\n<p style=\"font-size:85%;\">Tecnotree Named a Visionary in the Inaugural 2026 Gartner\u00ae Magic Quadrant\u2122 for CSP AI-Enabled Marketing and Sales Solutions<\/p>\n<\/div>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b>Uma nova categoria para um novo modelo operacional.<\/b> Os provedores de servi\u00e7os de comunica\u00e7\u00e3o est\u00e3o lutando em mercados saturados, aumentando os custos de aquisi\u00e7\u00e3o e acelerando a rotatividade. Eles est\u00e3o respondendo com automa\u00e7\u00e3o impulsionada por IA em todo o ciclo de receitas, desde segmenta\u00e7\u00e3o e campanhas at\u00e9 gest\u00e3o de leads, CPQ (configura\u00e7\u00e3o, precifica\u00e7\u00e3o e cota\u00e7\u00e3o) e renova\u00e7\u00f5es, cada vez mais executada por agentes aut\u00f4nomos. Na nossa opini\u00e3o, a cria\u00e7\u00e3o desse Magic Quadrant pela Gartner confirma que houve uma mudan\u00e7a de piloto para prioridade da diretoria.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nDe acordo com a Gartner, os Vision\u00e1rios &#8220;entendem para onde o mercado est\u00e1 indo ou t\u00eam a vis\u00e3o para mudar as regras do mercado, mas ainda n\u00e3o executam bem comparativamente ou o fazem de forma inconsistente&#8221;.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b>Uma \u00fanica arquitetura de IA governada, do insight &agrave; receita.<\/b> A posi\u00e7\u00e3o da Tecnotree \u00e9 constru\u00edda com base em duas plataformas. A Sensa Fabric \u00e9 seu mecanismo de IA: uma plataforma de baixo c\u00f3digo com uma camada de controle embutida que governa e audita cada modelo de IA que um operador executa, com op\u00e7\u00e3o de modelo completo e controle total. A Tecnotree Moments \u00e9 sua plataforma de valor do cliente, tornando essa intelig\u00eancia em receita, personalizando e ativando ofertas em tempo real. Seus recursos de mais alta classifica\u00e7\u00e3o s\u00e3o campanhas de marketing com IA, campanhas multicanais com agentes e microssegmenta\u00e7\u00e3o com agentes.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b>Nossos pontos fortes:-<\/b><\/p>\n<ul class=\"bwlistdisc\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<li><b>Padr\u00f5es abertos.<\/b> Selo Diamond do TM Forum, 59 APIs abertas certificadas e 17 APIs GSMA CAMARA, proporcionando \u00e0s operadoras liberdade arquitet\u00f4nica sem depend\u00eancia de fornecedor.\n<\/li>\n<li><b>Precifica\u00e7\u00e3o flex\u00edvel.<\/b> Um modelo comercial modular baseado no consumo que amplia o investimento em IA com valor concretizado.\n<\/li>\n<li><b>Reten\u00e7\u00e3o em ciclo fechado.<\/b> A Sensa Fabric identifica risco de rotatividade, e a Moments gera automaticamente ofertas personalizadas e scripts de resposta, agindo antes que o cliente v\u00e1 embora.\n<\/li>\n<li><b>Confian\u00e7a embutida.<\/b> A explicabilidade do Certifai, os rastros de auditoria de modelos e a verifica\u00e7\u00e3o dos resultados da IA proporcionam decis\u00f5es precisas e rastre\u00e1veis.\n<\/li>\n<\/ul>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b>Uma \u00fanica arquitetura para receitas corporativa e de consumo.<\/b> A Tecnotree est\u00e1 levando o mesmo modelo ag\u00eantico governando \u00e0s vendas empresariais, com agentes de IA para autoria de pipeline e resposta RFO\/RFP, integrado com OSS\/BSS em tempo real e faturamento. \u00c0 medida que os modelos de linguagem espec\u00edficos a \u00e1reas e sistemas de v\u00e1rios agentes amadurecem nos pr\u00f3ximos dois anos, as operadoras precisar\u00e3o de uma camada de controle para execut\u00e1-los em larga escala. A Sensa Fabric \u00e9 essa camada de controle.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n&#8220;Pelo nosso entendimento, a Gartner, ao o criar este Magic Quadrant, confirma o que os nossos clientes j\u00e1 sabem: a IA em marketing e vendas tornou-se uma infraestrutura fundamental de gera\u00e7\u00e3o de receita para as operadoras&#8221;, afirmou Prianca Ravichander, diretora de marketing e diretora comercial da Tecnotree. &#8220;As operadoras que se destacar\u00e3o nesta d\u00e9cada ser\u00e3o aquelas que possu\u00edrem sua pr\u00f3pria IA, em vez de apenas alug\u00e1-la. Isso significa uma IA aberta, governada e de efic\u00e1cia comprovada. A Sensa Fabric d\u00e1 aos provedores de servi\u00e7os de comunica\u00e7\u00e3o o controle de cada modelo que utilizam, nossas APIs abertas garantem a liberdade e evolu\u00e7\u00e3o, e a Momentus transforma essa base em crescimento mensur\u00e1vel: campanhas mais assertivas, segmenta\u00e7\u00e3o precisa e estrat\u00e9gias de reten\u00e7\u00e3o que atuam antes de o cliente abandonar o servi\u00e7o. Acreditamos que sermos reconhecidos como Vision\u00e1rio nesta edi\u00e7\u00e3o inaugural demonstra que estamos definindo os rumos desse mercado&#8221;.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nIsen\u00e7\u00e3o de responsabilidade da Gartner<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nGartner, Magic Quadrant para Solu\u00e7\u00f5es de Marketing e Vendas habilitadas por IA para Provedores de Servi\u00e7os de Comunica\u00e7\u00e3o, Pulkit Pandey, Khurram Shahzad, 15 de setembro de 2026<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nGartner e Magic Quadrant s\u00e3o marcas registradas da Gartner, Inc., e\/ou suas afiliadas.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA Gartner n\u00e3o endossa nenhuma empresa, fornecedor, produto ou servi\u00e7o mencionado em suas publica\u00e7\u00f5es e n\u00e3o aconselha os usu\u00e1rios de tecnologia a selecionar apenas os fornecedores com as melhores classifica\u00e7\u00f5es ou outras designa\u00e7\u00f5es. As publica\u00e7\u00f5es da Gartner refletem as opini\u00f5es da organiza\u00e7\u00e3o de pesquisa e an\u00e1lise de neg\u00f3cios e tecnologia da Gartner e n\u00e3o devem ser interpretadas como declara\u00e7\u00f5es de fato. A Gartner isenta-se de todas as garantias, expressas ou impl\u00edcitas, em rela\u00e7\u00e3o a esta publica\u00e7\u00e3o, incluindo quaisquer garantias de comercializa\u00e7\u00e3o ou adequa\u00e7\u00e3o a uma finalidade espec\u00edfica.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nSobre a Tecnotree<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA Tecnotree \u00e9 uma atuante na \u00e1rea de sistema digital de suporte aos neg\u00f3cios (BSS) pronto para 5G, com recursos de IA\/AM e extensibilidade em v\u00e1rias nuvens. A empresa \u00e9 l\u00edder em conformidade com a API aberta do TM Forum, com 59 APIs abertas certificadas, incluindo 9 APIs abertas do mundo real. A pilha de BSS digital de c\u00f3digo aberto da empresa abrange toda a gama do pedido ao pagamento e gerenciamento de assinaturas para os setores de telecomunica\u00e7\u00f5es e outros servi\u00e7os digitais. A Tecnotree Moments fornece recursos de Fintech e de marketplace B2B2X para os ecossistemas de jogos, sa\u00fade, educa\u00e7\u00e3o, OTT, entre outros. A Tecnotree est\u00e1 listada na Nasdaq Helsinki sob o c\u00f3digo TEM1V.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nO texto no idioma original deste an\u00fancio \u00e9 a vers\u00e3o oficial autorizada. As tradu\u00e7\u00f5es s\u00e3o fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que \u00e9 a \u00fanica vers\u00e3o do texto que tem efeito legal.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261009712070r1&amp;sid=brdno&amp;distro=ftp\"><span class=\"bwct31415\"><\/span><\/p>\n<p id=\"mmgallerylink\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><span id=\"mmgallerylink-phrase\">Ver a vers\u00e3o original em businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261009712070\/pt\/\" rel=\"follow\" target=\"_blank\">https:\/\/www.businesswire.com\/news\/home\/20261009712070\/pt\/<\/a><\/span><\/p>\n<p><b>Contato:<\/b><\/p>\n<p>\nAssessoria de imprensa\n<\/p>\n<p>Prianca Ravichander, diretora de marketing da Tecnotree\n<\/p>\n<p>E-mail: <a href=\"mailto:marketing@tecnotree.com\" rel=\"follow\" shape=\"rect\">marketing@tecnotree.com<\/a><a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.tecnotree.com&amp;esheet=54618970&amp;newsitemid=20261009712070&amp;lan=pt-BR&amp;anchor=www.tecnotree.com&amp;index=1&amp;md5=d2b432bd8437711f3ae44177c9110f2a\" rel=\"follow\" shape=\"rect\">www.tecnotree.com<\/a><\/p>\n<p><strong>Fonte: <\/strong><a href='http:\/\/www.businesswire.com\/portal\/site\/home\/' target='_blank'>BUSINESS WIRE<\/a><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/338925?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Acreditamos que a Gartner reconhece a abordagem aberta e governada da Tecnotree em rela\u00e7\u00e3o \u00e0 IA ag\u00eantica, \u00e0 medida que as operadoras tornam a IA o motor das suas opera\u00e7\u00f5es de receita<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[349,341,324,323],"class_list":["post-39423","post","type-post","status-publish","format-standard","category-noticias-corporativas-dino","tag-arte","tag-economia","tag-negocios","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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