{"id":39293,"date":"2026-10-08T00:00:00","date_gmt":"2026-10-08T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/10\/08\/338854-niq-atinge-marco-importante-na-aquisicao-da-the-u-group-fortalecendo-a-inteligencia-confiavel-e-o-the-full-view\/"},"modified":"2026-10-08T00:00:00","modified_gmt":"2026-10-08T00:00:00","slug":"338854-niq-atinge-marco-importante-na-aquisicao-da-the-u-group-fortalecendo-a-inteligencia-confiavel-e-o-the-full-view","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/10\/08\/338854-niq-atinge-marco-importante-na-aquisicao-da-the-u-group-fortalecendo-a-inteligencia-confiavel-e-o-the-full-view\/","title":{"rendered":"NIQ atinge marco importante na aquisi\u00e7\u00e3o da The U Group, fortalecendo a intelig\u00eancia confi\u00e1vel e o The Full View\u2122"},"content":{"rendered":"<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA NielsenIQ (NYSE: NIQ) anunciou hoje que sua subsidi\u00e1ria australiana integral, a Nielsen Connect Australia Pty Ltd (NIQ Australia), ultrapassou o patamar de 90% de aceita\u00e7\u00e3o dos acionistas em sua oferta p\u00fablica de aquisi\u00e7\u00e3o (fora do mercado) da The U Group &amp; Co Limited (The U Group), uma empresa sediada na Austr\u00e1lia especializada em participa\u00e7\u00e3o do consumidor, intelig\u00eancia baseada em recibos e recursos de processamento de dados impulsionados por IA.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nAtingir esse patamar de aceita\u00e7\u00e3o representa um marco significativo no processo da transa\u00e7\u00e3o e permite que a NIQ Australia prossiga com a aquisi\u00e7\u00e3o compuls\u00f3ria das a\u00e7\u00f5es restantes da The U Group, em conformidade com a legisla\u00e7\u00e3o australiana aplic\u00e1vel.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nCom base em uma parceria bem-sucedida de cinco anos, a transa\u00e7\u00e3o fortalece a base de intelig\u00eancia confi\u00e1vel da NIQ e impulsiona sua estrat\u00e9gia de oferecer a compreens\u00e3o mais completa do setor sobre o comportamento de compra do consumidor. Ao combinar as capacidades de medi\u00e7\u00e3o, an\u00e1lise e intelig\u00eancia do consumidor da NIQ com os recursos da The U Group \u2014 incluindo participa\u00e7\u00e3o do consumidor, intelig\u00eancia de recibos e tecnologias baseadas em IA, como o aplicativo ReceiptJar \u2014, a NIQ aprimorar\u00e1 ainda mais o The Full View\u2122 e ampliar\u00e1 o acesso a dados reais sobre o comportamento de compra dos consumidores.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nEssa combina\u00e7\u00e3o fortalecer\u00e1 as capacidades de intelig\u00eancia do consumidor da NIQ, complementando as solu\u00e7\u00f5es existentes de painel de consumidores e Homescan com sinais de compra diferenciados, autorizados pelos consumidores e insights baseados em recibos. Juntas, essas capacidades proporcionam uma vis\u00e3o mais conectada do comportamento do consumidor e criam novas oportunidades de inova\u00e7\u00e3o, medi\u00e7\u00e3o e gera\u00e7\u00e3o de valor para os clientes.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><i>&#8220;Cada nova forma de comprar cria um novo desafio de medi\u00e7\u00e3o para marcas e varejistas&#8221;, afirmou <b>Troy Treangen, Diretor de IA e Produtos da NIQ<\/b> . &#8220;Cada nova forma de comprar cria um novo desafio de medi\u00e7\u00e3o para marcas e varejistas&#8221;, afirmou Troy Treangen, Diretor de IA e Produtos da NIQ. &#8220;A intelig\u00eancia de recibos e as tecnologias baseadas em IA da The U Group nos ajudar\u00e3o a fortalecer nossos pain\u00e9is de consumidores e a oferecer aos clientes uma vis\u00e3o mais clara do comportamento de compra em diversos canais, incluindo o canal emergente de com\u00e9rcio via agentes. \u00c0 medida que agentes de IA influenciam cada vez mais o que as pessoas compram, conectar essas decis\u00f5es \u00e0s compras reais torna-se essencial. Essa combina\u00e7\u00e3o fortalece o The Full View\u2122 e a base de dados necess\u00e1ria para construirmos a pr\u00f3xima gera\u00e7\u00e3o de intelig\u00eancia do consumidor.&#8221;<\/i><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA transa\u00e7\u00e3o tamb\u00e9m reflete o compromisso cont\u00ednuo da NIQ em investir em dados, tecnologia e capacidades diferenciadas que impulsionam o crescimento e a inova\u00e7\u00e3o para clientes em todo o mundo.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nEspera-se que o processo de aquisi\u00e7\u00e3o compuls\u00f3ria e outras etapas restantes necess\u00e1rias para concluir a transa\u00e7\u00e3o prossigam de acordo com os requisitos legais australianos.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b>Sobre a NIQ<\/b><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA NielsenIQ (NYSE: NIQ) \u00e9 uma empresa l\u00edder em intelig\u00eancia de consumo, oferecendo a compreens\u00e3o mais completa e confi\u00e1vel do comportamento de compra e revelando novos caminhos para o crescimento. Ao combinar uma presen\u00e7a global incompar\u00e1vel de dados e medi\u00e7\u00f5es detalhadas de consumidores e varejo com d\u00e9cadas de expertise em modelagem de IA, a NielsenIQ desenvolve sistemas de decis\u00e3o que ajudam empresas a transformar dados complexos em a\u00e7\u00f5es seguras.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nCom opera\u00e7\u00f5es em mais de 90 pa\u00edses, a NIQ cobre aproximadamente 82% da popula\u00e7\u00e3o mundial e mais de 7,4 bili\u00f5es de d\u00f3lares em gastos de consumo globais. Por meio de plataformas baseadas em nuvem, an\u00e1lises avan\u00e7adas e insights orientados por IA, a NIQ oferece The Full View\u2122, ajudando marcas e varejistas a entender o que os consumidores compram, por que compram e o que fazer a seguir.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nPara obter mais informa\u00e7\u00f5es, acesse NIQ.com.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nNIQ-IR<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nO texto no idioma original deste an\u00fancio \u00e9 a vers\u00e3o oficial autorizada. As tradu\u00e7\u00f5es s\u00e3o fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que \u00e9 a \u00fanica vers\u00e3o do texto que tem efeito legal.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261008588809r1&amp;sid=brdno&amp;distro=ftp\"><span class=\"bwct31415\"><\/span><\/p>\n<p id=\"mmgallerylink\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><span id=\"mmgallerylink-phrase\">Ver a vers\u00e3o original em businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261008588809\/pt\/\" rel=\"follow\" target=\"_blank\">https:\/\/www.businesswire.com\/news\/home\/20261008588809\/pt\/<\/a><\/span><\/p>\n<p><b>Contato:<\/b><\/p>\n<p><b>M\u00eddia<br \/>\n<\/b><\/p>\n<p><a href=\"mailto:media.relations@nielseniq.com\" rel=\"follow\" shape=\"rect\">media.relations@nielseniq.com<\/a><\/p>\n<p><strong>Fonte: <\/strong><a href='http:\/\/www.businesswire.com\/portal\/site\/home\/' target='_blank'>BUSINESS WIRE<\/a><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/338854?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A NielsenIQ (NYSE: NIQ) anunciou hoje que sua subsidi\u00e1ria australiana integral, a Nielsen Connect Australia Pty Ltd (NIQ Australia), ultrapassou o patamar de 90% de aceita\u00e7\u00e3o dos acionistas em sua oferta p\u00fablica de aquisi\u00e7\u00e3o (fora do mercado) da The U Group &amp; Co Limited (The U Group), uma empresa sediada na Austr\u00e1lia especializada em participa\u00e7\u00e3o<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[324,323],"class_list":["post-39293","post","type-post","status-publish","format-standard","category-noticias-corporativas-dino","tag-negocios","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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