{"id":38030,"date":"2026-09-28T00:00:00","date_gmt":"2026-09-28T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/09\/28\/336969-mercado-funerario-pet-cresce-com-mudanca-nas-familias\/"},"modified":"2026-09-28T00:00:00","modified_gmt":"2026-09-28T00:00:00","slug":"336969-mercado-funerario-pet-cresce-com-mudanca-nas-familias","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/09\/28\/336969-mercado-funerario-pet-cresce-com-mudanca-nas-familias\/","title":{"rendered":"Mercado funer\u00e1rio pet cresce com mudan\u00e7a nas fam\u00edlias"},"content":{"rendered":"

A rela\u00e7\u00e3o dos brasileiros com os animais de estima\u00e7\u00e3o vem passando por mudan\u00e7as e tamb\u00e9m influencia a forma como os tutores lidam com a perda de c\u00e3es e gatos. Com os pets ocupando um espa\u00e7o cada vez mais relevante dentro das fam\u00edlias, cresce a procura por servi\u00e7os como crema\u00e7\u00e3o individual, cerim\u00f4nias de homenagem e planos funer\u00e1rios espec\u00edficos.<\/p>\n

O movimento acompanha a consolida\u00e7\u00e3o das chamadas fam\u00edlias multiesp\u00e9cies, nas quais os animais s\u00e3o considerados integrantes do n\u00facleo familiar. Casais sem filhos, pessoas que vivem sozinhas e tutores que tratam os pets como membros da fam\u00edlia est\u00e3o entre os p\u00fablicos que buscam alternativas para uma despedida considerada mais respeitosa e acolhedora.<\/p>\n

"Quando falamos sobre servi\u00e7os funer\u00e1rios pet, n\u00e3o estamos tratando apenas de um novo mercado. Estamos falando de pessoas que desejam encerrar um ciclo da mesma forma como viveram toda a rela\u00e7\u00e3o com seus animais: com cuidado, afeto e respeito", afirma Elisangela Minato, coordenadora do Colina Pet e Cerimonial do Grupo Colina<\/strong>.<\/p>\n

Segundo a executiva, a mudan\u00e7a de comportamento tamb\u00e9m pode ser percebida nos cuidados oferecidos aos animais ao longo da vida. Investimentos em alimenta\u00e7\u00e3o, atendimento veterin\u00e1rio, bem-estar e conforto passaram a fazer parte da rotina de muitos tutores, aumentando tamb\u00e9m a busca por alternativas para o momento da despedida.<\/p>\n

"Existe um sentimento de gratid\u00e3o muito grande por parte dos tutores, que desejam preservar a mem\u00f3ria de seus companheiros de maneira respeitosa e significativa", enfatiza a executiva.<\/p>\n

Dados citados pela U.S. News & World Report<\/a>, em levantamento divulgado em 2026, ajudam a dimensionar essa mudan\u00e7a de comportamento. De acordo com a publica\u00e7\u00e3o, 30% dos tutores entrevistados afirmam gastar mais com seus animais de estima\u00e7\u00e3o do que com a pr\u00f3pria sa\u00fade, enquanto 37% dizem tratar os pets como "realeza mimada".<\/p>\n

A transforma\u00e7\u00e3o tamb\u00e9m alcan\u00e7a o setor funer\u00e1rio. A oferta de servi\u00e7os destinados aos animais de estima\u00e7\u00e3o vem se ampliando, com op\u00e7\u00f5es que incluem crema\u00e7\u00e3o individual, cerim\u00f4nias de homenagem e planos de assist\u00eancia funer\u00e1ria.<\/p>\n

Outro movimento recente ocorreu no \u00e2mbito da legisla\u00e7\u00e3o. Em 2026, o Governo do Estado de S\u00e3o Paulo sancionou a chamada Lei Bob Coveiro, que permite o sepultamento de c\u00e3es e gatos em jazigos e campas pertencentes \u00e0s fam\u00edlias de seus tutores, desde que observadas as regulamenta\u00e7\u00f5es municipais.<\/p>\n

A medida acompanha uma discuss\u00e3o mais ampla sobre a rela\u00e7\u00e3o entre pessoas e animais e sobre as formas de lidar com o luto pela perda de um pet. Para o setor, a demanda por servi\u00e7os espec\u00edficos indica a necessidade de oferecer alternativas que considerem as diferentes formas de vivenciar esse momento.<\/p>\n

"A despedida passou a ser entendida tamb\u00e9m como uma forma de homenagear uma hist\u00f3ria constru\u00edda ao longo de anos. Oferecer alternativas para que as fam\u00edlias possam viver esse momento com respeito, acolhimento e dignidade faz parte dessa transforma\u00e7\u00e3o", conclui Elisangela.<\/p>\n

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Busca por crema\u00e7\u00e3o, cerim\u00f4nias e planos funer\u00e1rios acompanha a maior integra\u00e7\u00e3o dos animais \u00e0 rotina das fam\u00edlias<\/p>","protected":false},"author":3,"featured_media":38031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"0","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[607,341,324,351],"class_list":["post-38030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-animais-pet","tag-economia","tag-negocios","tag-sociedade"],"yoast_head":"\nMercado funer\u00e1rio pet cresce com mudan\u00e7a nas fam\u00edlias - 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