{"id":36542,"date":"2026-09-16T18:49:38","date_gmt":"2026-09-16T18:49:38","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=36542"},"modified":"2026-09-16T18:49:41","modified_gmt":"2026-09-16T18:49:41","slug":"amstel-escala-de-emocoes-conmebol-libertadores-cupons-desconto","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/09\/16\/amstel-escala-de-emocoes-conmebol-libertadores-cupons-desconto\/","title":{"rendered":"Amstel cria &#8220;Escala de Emo\u00e7\u00f5es&#8221; para medir decib\u00e9is da torcida e liberar cupons na CONMEBOL Libertadores"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Em tempo real, marca medir\u00e1 a intensidade das arquibancadas e transformar\u00e1 os sentimentos dos torcedores em diferentes comemora\u00e7\u00f5es; a\u00e7\u00e3o dar\u00e1 aos consumidores acessos a cupons via aplicativo de delivery<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0Na\u00a0<strong>CONMEBOL Libertadores<\/strong>, a for\u00e7a da torcida ganhar\u00e1 um novo indicador, a\u00a0<strong>Escala de Emo\u00e7\u00f5es Amstel<\/strong>. Nos dias 16 e 17 deste m\u00eas, em dois jogos das Quartas de Final da competi\u00e7\u00e3o, ser\u00e1 medida a intensidade de gritos, palmas e cantos dos torcedores, em campanha promovida pela\u00a0<strong>Amstel<\/strong>, cerveja oficial e patrocinadora do campeonato. A a\u00e7\u00e3o, criada pela AlmapBBDO, acontecer\u00e1 nas partidas do\u00a0<strong>Corinthians<\/strong>\u00a0contra\u00a0<strong>Estudiantes de La Plata<\/strong>\u00a0edo<strong>\u00a0Flamengo<\/strong>\u00a0<em>versus\u00a0<\/em><strong>Independiente Del Valle<\/strong>, ambas disputadas no Brasil. A\u00a0<strong>Amstel,\u00a0<\/strong>cerveja oficial e patrocinadora do campeonato<strong>,\u00a0<\/strong>transformar\u00e1 os momentos de maior emo\u00e7\u00e3o das arquibancadas em comemora\u00e7\u00e3o, oferecendo descontos e ativa\u00e7\u00f5es na compra de seus produtos<strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para a a\u00e7\u00e3o chegar tamb\u00e9m a quem acompanha os jogos de casa, os dados levantados pela Escala de Emo\u00e7\u00f5es Amstel ser\u00e3o transmitidos aos telespectadores durante cada partida. Sempre que o volume ultrapassar&nbsp;<strong>0,121 Pa&nbsp;<\/strong>(Pascal, medida da for\u00e7a que se exerce por determinadas unidades de \u00e1rea), o sistema registrar\u00e1 um novo pico de emo\u00e7\u00e3o, que ser\u00e1 convertido em cupons de desconto para premiar a paix\u00e3o dos torcedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A iniciativa d\u00e1 continuidade \u00e0 plataforma que a Amstel come\u00e7ou a construir durante a CONMEBOL Libertadores de 2025, quando a marca passou a transformar as emo\u00e7\u00f5es da torcida em experi\u00eancias que aproximam mais ainda os f\u00e3s da competi\u00e7\u00e3o. No ano passado, a marca levou o&nbsp;<strong>Eletrocardioamstel<\/strong>&nbsp;aos jogos, monitorando em tempo real os batimentos card\u00edacos de torcedores famosos, para traduzir, de forma visual, a montanha-russa de emo\u00e7\u00f5es vividas ao longo de 90 minutos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA CONMEBOL Libertadores \u00e9 um dos maiores palcos para a torcida mostrar sua paix\u00e3o, e a nossa ideia \u00e9 transformar essa emo\u00e7\u00e3o em algo que possa ser percebido, compartilhado e celebrado em tempo real. Com a Escala de Emo\u00e7\u00f5es, a Amstel coloca em n\u00fameros a energia que sempre esteve presente nas arquibancadas e cria uma conex\u00e3o entre quem est\u00e1 no est\u00e1dio e quem acompanha a partida de casa\u201d, afirma&nbsp;<strong>Jaqueline Codogno,&nbsp;<\/strong>gerente de marketing da&nbsp;<strong>Amstel<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNa CONMEBOL Libertadores, a emo\u00e7\u00e3o da torcida sempre fez parte do espet\u00e1culo. O nosso desafio era encontrar uma maneira de medir a emo\u00e7\u00e3o da torcida e transformar cada pico de paix\u00e3o em uma celebra\u00e7\u00e3o. Assim nasceu a Escala de Emo\u00e7\u00f5es Amstel: uma ideia que transforma o barulho em dado, dado em recompensa e a torcida em protagonista\u201d afirma Marcelo Porto, diretor de atendimento da AlmapBBDO.<\/p>","protected":false},"excerpt":{"rendered":"<p>Em tempo real, marca medir\u00e1 a intensidade das arquibancadas e transformar\u00e1 os sentimentos dos torcedores em diferentes comemora\u00e7\u00f5es; a\u00e7\u00e3o dar\u00e1 aos consumidores acessos a cupons via aplicativo de delivery \u00a0Na\u00a0CONMEBOL Libertadores, a for\u00e7a da torcida ganhar\u00e1 um novo indicador, a\u00a0Escala de Emo\u00e7\u00f5es Amstel. Nos dias 16 e 17 deste m\u00eas, em dois jogos das Quartas<\/p>","protected":false},"author":2,"featured_media":36543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"154","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[3050,154,315],"tags":[7485,7487,7486],"class_list":["post-36542","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-esportes","category-noticias-corporativas-dino","tag-amstel","tag-cupons-de-desconto","tag-torcida-na-libertadores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amstel mede emo\u00e7\u00e3o da torcida na Libertadores e d\u00e1 cupons via app<\/title>\n<meta name=\"description\" content=\"A Amstel lan\u00e7a a Escala de Emo\u00e7\u00f5es na CONMEBOL Libertadores. 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