{"id":35605,"date":"2026-09-09T18:44:15","date_gmt":"2026-09-09T18:44:15","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=35605"},"modified":"2026-09-09T18:44:17","modified_gmt":"2026-09-09T18:44:17","slug":"coca-cola-zero-cafeina-zero-acucar-lancamento-brasil","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/09\/09\/coca-cola-zero-cafeina-zero-acucar-lancamento-brasil\/","title":{"rendered":"Com nova embalagem premium em preto e dourado, Coca-Cola Zero Cafe\u00edna chega ao mercado nacional"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Lan\u00e7amento amplia as op\u00e7\u00f5es do portf\u00f3lio da marca e apresenta uma nova alternativa para os consumidores<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Coca-Cola Company anuncia oficialmente o lan\u00e7amento de Coca-Cola Zero Cafe\u00edna Zero A\u00e7\u00facar, que chega com uma nova identidade visual sofisticada e um posicionamento feito para melhorar as experi\u00eancias noturnas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A novidade parte de uma mudan\u00e7a nos h\u00e1bitos dos consumidores, que t\u00eam aproveitado cada vez mais as noites para relaxar, se conectar com a fam\u00edlia e os amigos ou simplesmente desfrutar de um momento de pausa ap\u00f3s um longo dia. Nesse contexto, cresce tamb\u00e9m a busca por op\u00e7\u00f5es de bebidas que acompanhem essas ocasi\u00f5es. Coca-Cola Zero Cafe\u00edna Zero A\u00e7\u00facar chega para permitir que os consumidores aproveitem a noite sem abrir m\u00e3o da experi\u00eancia com Coca-Cola.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, Coca-Cola Zero Cafe\u00edna Zero A\u00e7\u00facar chega com uma nova embalagem premium, em preto e dourado, com um design moderno e arrojado. O visual atualizado traduz a sofistica\u00e7\u00e3o das ocasi\u00f5es noturnas, ajudando a destacar o produto no ponto de venda e posicionando a bebida como uma op\u00e7\u00e3o ideal para acompanhar diferentes momentos da noite: do jantar e das sess\u00f5es de filmes e s\u00e9ries aos encontros com amigos e familiares, passando pelos momentos de relaxamento ao fim do dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Pr\u00e9-lan\u00e7amento oficial no Rio Gastronomia<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O lan\u00e7amento acontece em setembro de 2026, mas durante o evento Rio Gastronomia, o p\u00fablico j\u00e1 poder\u00e1 experimentar a novidade por meio de a\u00e7\u00f5es de sampling no espa\u00e7o da marca. No mesmo m\u00eas, Coca-Cola Zero Cafe\u00edna Zero A\u00e7\u00facar tamb\u00e9m chega a todas as regi\u00f5es do Brasil, inicialmente em embalagens individuais, com latas de at\u00e9 350 ml. Para apoiar o lan\u00e7amento, a marca prepara, para outubro, uma nova campanha assinada pela WPP, al\u00e9m de uma estrat\u00e9gia de comunica\u00e7\u00e3o que contar\u00e1 com diferentes frentes, como m\u00eddia OOH e ativa\u00e7\u00f5es com creators, entre outras iniciativas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com zero cafe\u00edna, zero a\u00e7\u00facar e zero calorias, o novo produto amplia as op\u00e7\u00f5es do portf\u00f3lio e oferece ainda mais liberdade de escolha aos consumidores, que poder\u00e3o desfrutar da bebida a qualquer hora do dia, inclusive \u00e0 noite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;N\u00f3s entendemos que as pessoas valorizam as suas noites e est\u00e3o sempre em busca de algo que complemente o seu estilo de vida. A Coca-Cola Zero Cafe\u00edna Zero A\u00e7\u00facar foi desenhada especificamente para atender a esta necessidade, oferecendo uma bebida deliciosa sem cafe\u00edna que se encaixa perfeitamente em diversas ocasi\u00f5es noturnas\u201d,&nbsp;<\/em>comenta Raquel Ribeiro, diretora de Marketing da marca Coca-Cola Brasil.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Este lan\u00e7amento \u00e9 mais do que um novo visual; \u00e9 um convite para viver as noites de um jeito totalmente novo. E poder contar com o Rio Gastronomia como espa\u00e7o inaugural dessa hist\u00f3ria torna esse momento ainda mais especial.<\/em>\u201d complementa Raquel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>SERVI\u00c7O<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rio Gastronomia 2026<\/strong><br><strong>Datas:&nbsp;<\/strong>17 a 20 de setembro<br>24 a 27 de setembro<br>1 a 4 de outubro<br><strong>Local<\/strong>: Jockey Clube Brasileiro<br><strong>Endere\u00e7o<\/strong>:&nbsp;<a href=\"https:\/\/www.google.com\/maps\/search\/Pra%C3%A7a+Santos+Dumont,+31+-+G%C3%A1vea,+Rio+de+Janeiro+-+RJ,%0D%0A++++++++++++++++++22470-060?entry=gmail&amp;source=g\">Pra\u00e7a Santos Dumont, 31 &#8211; G\u00e1vea, Rio de Janeiro &#8211; RJ, 22470-060<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Lan\u00e7amento amplia as op\u00e7\u00f5es do portf\u00f3lio da marca e apresenta uma nova alternativa para os consumidores A Coca-Cola Company anuncia oficialmente o lan\u00e7amento de Coca-Cola Zero Cafe\u00edna Zero A\u00e7\u00facar, que chega com uma nova identidade visual sofisticada e um posicionamento feito para melhorar as experi\u00eancias noturnas. A novidade parte de uma mudan\u00e7a nos h\u00e1bitos dos<\/p>","protected":false},"author":2,"featured_media":35607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"3050","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[3050,315],"tags":[7252,7253],"class_list":["post-35605","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-noticias-corporativas-dino","tag-coca-cola-zero","tag-nova-embalagem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola Zero Cafe\u00edna Zero A\u00e7\u00facar chega ao mercado brasileiro<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a Coca-Cola Zero Cafe\u00edna Zero A\u00e7\u00facar. 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