{"id":35190,"date":"2026-09-04T00:00:00","date_gmt":"2026-09-04T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/09\/04\/336643-wellness-de-us125-bi-no-brasil-atrai-novos-investimentos\/"},"modified":"2026-09-04T00:00:00","modified_gmt":"2026-09-04T00:00:00","slug":"336643-wellness-de-us125-bi-no-brasil-atrai-novos-investimentos","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/09\/04\/336643-wellness-de-us125-bi-no-brasil-atrai-novos-investimentos\/","title":{"rendered":"Wellness de US$125 bi no Brasil atrai novos investimentos"},"content":{"rendered":"

A economia do bem-estar movimentou US$ 125,4 bilh\u00f5es no Brasil, segundo o levantamento mais recente do Global Wellness Institute (GWI)<\/a>, divulgado neste ano. O resultado coloca o pa\u00eds na 11\u00aa posi\u00e7\u00e3o entre 145 mercados analisados. O impacto abre espa\u00e7o para o avan\u00e7o de novos modelos de neg\u00f3cios imobili\u00e1rios e tur\u00edsticos, empreendimentos que trocam a hospitalidade tradicional por infraestruturas focadas em contato com a natureza e no consumo racional de recursos.<\/p>\n

A an\u00e1lise \u00e9 comprovada pelo comportamento do consumidor. Um levantamento da Booking.com aponta que 87% dos brasileiros encaram as viagens como um investimento direto em qualidade de vida. Globalmente, o GWI projeta que o turismo de bem-estar chegar\u00e1 a US$ 1,38 trilh\u00e3o at\u00e9 2029, o que deve acelerar a busca por empreendimentos que trocam o cimento por infraestruturas de regenera\u00e7\u00e3o ambiental \u2014 ou seja, projetos que de alguma forma recuperam o ecossistema local enquanto operam.<\/p>\n

No litoral norte de Santa Catarina, o munic\u00edpio de Penha \u00e9 reconhecido internacionalmente na lista Green Destinations Top 100 Stories (2024 e 2025) por sua gest\u00e3o tur\u00edstica comunit\u00e1ria. A cidade, sede do Beto Carrero World, atraiu nomes de peso focados em hospitalidade sustent\u00e1vel. O Amazon Parques & Resorts<\/a>, complexo com tem\u00e1tica amaz\u00f4nica em fase de constru\u00e7\u00e3o, trar\u00e1 benef\u00edcios como as vantagens da intercambiadora RCI, utilizando o modelo de multipropriedade como um dos aliados do turismo \u00e0 economia compartilhada.<\/p>\n

A l\u00f3gica estrutural do empreendimento vai contra o desperd\u00edcio imobili\u00e1rio cl\u00e1ssico das casas de veraneio. "Ao inv\u00e9s de erguer dezenas de propriedades que ficam ociosas a maior parte do ano, o modelo fracionado garante que diferentes fam\u00edlias utilizem a mesma pegada f\u00edsica e de carbono, otimizando o uso do solo e dos recursos naturais" pontua Roberto Kwon, presidente do Amazon Parques & Resorts.<\/p>\n

Para atender a esse turista cada vez mais focado no wellness<\/em> e no consumo racional, o projeto integra a arquitetura ao ambiente nativo. O complexo em constru\u00e7\u00e3o contar\u00e1 com mais de 9 mil m\u00b2 de \u00e1rea de lazer e paisagismo biof\u00edlico. A infraestrutura de engenharia prev\u00ea 230 placas fotovoltaicas, capta\u00e7\u00e3o de \u00e1gua da chuva, esta\u00e7\u00e3o pr\u00f3pria de tratamento de efluentes e uma a\u00e7\u00e3o regenerativa de plantio de mais de 2 mil mudas nativas. A localiza\u00e7\u00e3o do empreendimento tamb\u00e9m foi estrat\u00e9gica. Distante poucos minutos do Beto Carrero World, \u00e9 cercado por praias agrestes e natureza preservada, al\u00e9m de estar pr\u00f3ximo a rodovias, aeroportos e a outros destinos tur\u00edsticos como Balne\u00e1rio Cambori\u00fa e Itapema.<\/p>\n

"Hoje, a estrutura de lazer \u00e9 mais um requisito. A forma como o empreendimento utiliza energia e \u00e1gua, a sua localiza\u00e7\u00e3o focada em quem prioriza wellness e contato com a natureza, e que dialoga com a vegeta\u00e7\u00e3o do entorno definem a experi\u00eancia de bem-estar exigida pelo viajante contempor\u00e2neo", avalia Roberto Kwon.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Na 11\u00aa posi\u00e7\u00e3o global da economia do bem-estar, pa\u00eds avan\u00e7a no turismo com foco em qualidade de vida; em Santa Catarina, primeiro complexo tem\u00e1tico amaz\u00f4nico do mundo aposta em economia compartilhada, design biof\u00edlico e localiza\u00e7\u00e3o perto de natureza e praias agrestes para atender \u00e0 crescente demanda.<\/p>","protected":false},"author":3,"featured_media":35191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[348,341,324,370,378],"class_list":["post-35190","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-construcao-civil","tag-economia","tag-negocios","tag-sustentabilidade","tag-turismo-e-viagem"],"yoast_head":"\nWellness de US$125 bi no Brasil atrai novos investimentos - 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