{"id":35025,"date":"2026-09-02T20:37:53","date_gmt":"2026-09-02T20:37:53","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=35025"},"modified":"2026-09-02T20:37:55","modified_gmt":"2026-09-02T20:37:55","slug":"nubank-parque-fred-bruno-campanha-naming-rights","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/09\/02\/nubank-parque-fred-bruno-campanha-naming-rights\/","title":{"rendered":"Fred Bruno vira \u201cfiscal de naming rights\u201d em primeira campanha do Nubank Parque"},"content":{"rendered":"

Influenciador usa o bom humor para refor\u00e7ar a nova identidade da arena em diferentes situa\u00e7\u00f5es do cotidiano<\/em><\/p>\n\n\n\n

O Nubank lan\u00e7a hoje a primeira campanha do\u00a0Nubank Parque<\/a>\u00a0para refor\u00e7ar o novo nome da arena. Com o influenciador Fred Bruno como protagonista, os filmes transformam o processo de adapta\u00e7\u00e3o \u00e0 nova marca em uma brincadeira, criando um novo papel: o \u201cFiscal de Naming Rights\u201d.<\/p>\n\n\n\n

\"fred
fred pernil<\/figcaption><\/figure>\n\n\n\n

A campanha reconhece que as pessoas ainda podem levar algum tempo para se acostumar ao novo nome. Por isso, em vez de simplesmente corrigir quem ainda chama a arena pelo nome que ela tinha antes, a estrat\u00e9gia coloca o Fred para abordar o assunto com leveza, criando situa\u00e7\u00f5es que ajudam a apresentar o Nubank Parque.<\/p>\n\n\n\n

No papel de fiscal, Fred Bruno faz as corre\u00e7\u00f5es quando necess\u00e1rio, sem perder o bom humor. A brincadeira tamb\u00e9m faz refer\u00eancia \u00e0 pr\u00f3pria hist\u00f3ria do influenciador, que explica que, se j\u00e1 foi confuso passar de Bruno para Fred, ainda mais dif\u00edcil \u00e9 mudar a forma como uma arena querida por milhares de brasileiros \u00e9 chamada.<\/p>\n\n\n\n

\u201cSe j\u00e1 foi dif\u00edcil para mim deixar de ser Bruno e virar Fred, imagina um espa\u00e7o que faz parte da mem\u00f3ria de tanta gente h\u00e1 anos. Ent\u00e3o, se \u00e9 para ajudar nessa mudan\u00e7a, eu aceito o desafio. Vou ficar de olho para ningu\u00e9m esquecer que agora \u00e9 Nubank Parque\u201d, comenta o criador de conte\u00fado e rosto da campanha.<\/p>\n\n\n\n

O novo Nubank Parque<\/strong><\/p>\n\n\n\n

O filme principal da campanha acompanha Fred em diferentes situa\u00e7\u00f5es do cotidiano, como indo a uma barraca de comida em frente \u00e0 arena, e invadindo a transmiss\u00e3o de um jogo, sempre atuando para refor\u00e7ar a nova cara do est\u00e1dio. A narrativa termina com a assinatura \u201cNubank Parque, o novo nome do Nubank Parque\u201d.<\/p>\n\n\n\n

\"fred
fred arquibancada<\/figcaption><\/figure>\n\n\n\n

Al\u00e9m do filme principal, a a\u00e7\u00e3o conta com tr\u00eas filmes curtos, conte\u00fados com outros influenciadores e participa\u00e7\u00e3o de Fred em um branded content<\/em> no Globo Esporte. Nas redes sociais, a personalidade do futebol tamb\u00e9m assume o papel de fiscal, interagindo de forma humorada com usu\u00e1rios que confundem o nome da arena. A estrat\u00e9gia prev\u00ea ainda intera\u00e7\u00f5es nos coment\u00e1rios de posts sobre o espa\u00e7o nas redes sociais.<\/p>\n\n\n\n

O Nubank Parque est\u00e1 em sua fase final da transforma\u00e7\u00e3o visual, com a nova marca exposta em toda a arena e com a cor verde incorporada ao roxo da paleta do Nu. Nos pr\u00f3ximos meses ocorrer\u00e1 a inaugura\u00e7\u00e3o do Nubank Ultravioleta Lounge, espa\u00e7o exclusivo com vista privilegiada para a arena, e do Port\u00e3o Nubank Ultravioleta, que dar\u00e1 acesso aos camarotes e receber\u00e1 um novo design.<\/p>\n\n\n

\n
\"\"
Cr\u00e9ditos: Divulga\u00e7\u00e3o\/Nubank<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Influenciador usa o bom humor para refor\u00e7ar a nova identidade da arena em diferentes situa\u00e7\u00f5es do cotidiano O Nubank lan\u00e7a hoje a primeira campanha do\u00a0Nubank Parque\u00a0para refor\u00e7ar o novo nome da arena. Com o influenciador Fred Bruno como protagonista, os filmes transformam o processo de adapta\u00e7\u00e3o \u00e0 nova marca em uma brincadeira, criando um novo<\/p>","protected":false},"author":2,"featured_media":35028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[3050,168,154,315],"tags":[7095,7094,7093],"class_list":["post-35025","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-eai-bora-nessa","category-esportes","category-noticias-corporativas-dino","tag-fiscal-de-naming-rights","tag-fred-bruno","tag-nubank-parque"],"yoast_head":"\nFred Bruno vira \u201cfiscal de naming rights\u201d em primeira campanha do Nubank Parque - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/09\/02\/nubank-parque-fred-bruno-campanha-naming-rights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fred Bruno vira \u201cfiscal de naming rights\u201d em primeira campanha do Nubank Parque - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"og:description\" content=\"Influenciador usa o bom humor para refor\u00e7ar a nova identidade da arena em diferentes situa\u00e7\u00f5es do cotidiano O Nubank lan\u00e7a hoje a primeira campanha do\u00a0Nubank Parque\u00a0para refor\u00e7ar o novo nome da arena. 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