{"id":33600,"date":"2026-08-24T00:00:00","date_gmt":"2026-08-24T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/08\/24\/327309-gen-z-troca-energetico-comum-por-formula-natural-no-enem\/"},"modified":"2026-08-24T00:00:00","modified_gmt":"2026-08-24T00:00:00","slug":"327309-gen-z-troca-energetico-comum-por-formula-natural-no-enem","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/08\/24\/327309-gen-z-troca-energetico-comum-por-formula-natural-no-enem\/","title":{"rendered":"Gen Z troca energ\u00e9tico comum por f\u00f3rmula natural no Enem"},"content":{"rendered":"<p>A contagem regressiva para os principais vestibulares e para o Enem costuma transformar a rotina de milh\u00f5es de estudantes brasileiros. Al\u00e9m das horas de estudo, a alimenta\u00e7\u00e3o tamb\u00e9m passou a fazer parte da estrat\u00e9gia de prepara\u00e7\u00e3o para as provas, em meio a debates sobre como os padr\u00f5es alimentares com maior consumo de ultraprocessados e bebidas a\u00e7ucaradas podem estar associados a pior desempenho cognitivo, enquanto cresce a busca por alternativas mais saud\u00e1veis.<\/p>\n<p>De acordo com o estudo publicado no <a href=\"https:\/\/ojs.brazilianjournals.com.br\/ojs\/index.php\/BJHR\/article\/view\/39540\" rel=\"follow\">Brazilian Journal of Health Review<\/a>, o consumo exagerado de a\u00e7\u00facar se relaciona \u00e0 perda cognitiva, que pode causar dificuldades de aprendizagem e falhas de mem\u00f3ria. No caso dos ultraprocessados, uma pesquisa da <a href=\"https:\/\/alz-journals.onlinelibrary.wiley.com\/doi\/10.1002\/dad2.70335\" rel=\"follow\">Alzheimer\u2019s &amp; Dementia: Diagnosis, Assessment &amp; Disease Monitoring<\/a> associou o aumento do consumo de alimentos ultraprocessados a um pior desempenho em testes cognitivos e em tarefas que demandam aten\u00e7\u00e3o.<\/p>\n<p>Nesse contexto, bebidas com ingredientes naturais despontam como alternativa para quem busca mais disposi\u00e7\u00e3o para a maratona de estudos sem recorrer \u00e0s formula\u00e7\u00f5es tradicionais dos energ\u00e9ticos.<\/p>\n<p>O mercado brasileiro j\u00e1 oferece algumas alternativas naturais, entre elas, a Machu Picchu Energy. A receita \u00e9 pensada para quem busca energia para a rotina di\u00e1ria, sendo produzida com erva-mate, cafe\u00edna natural de origem vegetal e maca peruana.<\/p>\n<p>Para Cacau Bassili, diretora de marketing da Machu Picchu, a mudan\u00e7a no perfil do consumidor \u00e9 especialmente percept\u00edvel entre os jovens. &quot;Os estudantes de hoje pesquisam mais, leem os r\u00f3tulos e querem entender o que est\u00e3o consumindo. Eles precisam de energia para enfrentar uma rotina intensa de prepara\u00e7\u00e3o para vestibulares, mas tamb\u00e9m olham com cuidado para escolhas mais conscientes. Acreditamos que \u00e9 poss\u00edvel oferecer uma alternativa que une disposi\u00e7\u00e3o e ingredientes de origem natural, acompanhando essa transforma\u00e7\u00e3o do comportamento do consumidor&quot;, afirma Cacau.<\/p>\n<p>Al\u00e9m da \u00e9poca de vestibulares, o movimento acompanha uma tend\u00eancia mais ampla de h\u00e1bitos de consumo entre a gera\u00e7\u00e3o Z. De acordo com uma pesquisa da <a href=\"https:\/\/dashboard.askattest.com\/survey\/BF84FRVF425EAW3\/results\/overview\" rel=\"follow\">Attest<\/a>, 79% dos jovens entrevistados acreditam que a dieta interfere no bem-estar mental e 77% gostariam de ter mais op\u00e7\u00f5es saud\u00e1veis dispon\u00edveis.<\/p>\n<p>Para a executiva, esse novo momento representa uma oportunidade para que a categoria de bebidas energ\u00e9ticas evolua. &quot;A energia que as pessoas procuram n\u00e3o precisa estar associada apenas a f\u00f3rmulas tradicionais. Existe espa\u00e7o para inova\u00e7\u00e3o, transpar\u00eancia e ingredientes que conversem com um consumidor cada vez mais atento ao pr\u00f3prio bem-estar. Nosso objetivo \u00e9 fazer parte dessa mudan\u00e7a de h\u00e1bitos, especialmente em momentos de alta demanda f\u00edsica e mental, como a prepara\u00e7\u00e3o para os vestibulares&quot;, conclui.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/327309?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Longas jornadas de estudo e a busca por mais concentra\u00e7\u00e3o impulsionam um novo perfil de consumo entre jovens, que passam a priorizar bebidas com formula\u00e7\u00f5es sem a\u00e7\u00facar<\/p>","protected":false},"author":3,"featured_media":33601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"0","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_angie_page":false,"page_builder":"","footnotes":""},"categories":[315],"tags":[358,343,324,352,340],"class_list":["post-33600","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-educacao","tag-marketing","tag-negocios","tag-saude-e-bem-estar","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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