{"id":30911,"date":"2026-07-31T18:22:04","date_gmt":"2026-07-31T18:22:04","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=30911"},"modified":"2026-07-31T18:22:06","modified_gmt":"2026-07-31T18:22:06","slug":"jk-iguatemi-dia-dos-pais-campanha-game-on","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/07\/31\/jk-iguatemi-dia-dos-pais-campanha-game-on\/","title":{"rendered":"JK Iguatemi celebra o Dia dos Pais com campanha que transforma jogos nost\u00e1lgicos em cen\u00e1rio de conex\u00e3o, moda e autenticidade"},"content":{"rendered":"

Nomeado “Game On”, o conceito explora o lifestyle masculino contempor\u00e2neo a partir da est\u00e9tica de boliches, sal\u00f5es de bilhar e mesas de ping-pong<\/em><\/p>\n\n\n\n

\u00a0<\/strong>Momentos espont\u00e2neos e boas hist\u00f3rias. \u00c9 a partir disso que o JK Iguatemi apresenta sua campanha de Dia dos Pais para este ano. Nomeado como “Game On”, o conceito traz um olhar para o estilo, a moda, a autenticidade masculina e os momentos de descontra\u00e7\u00e3o de uma forma contempor\u00e2nea, inspirada na est\u00e9tica de jogos cl\u00e1ssicos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Com fotos do artista Lufre e styling assinado por Pedro Sales com marcas internacionais presentes no JK Iguatemi, como Gucci, Saint Laurent, Prada, Moncler, Burberry, Comme Des Gar\u00e7ons, Ferragamo e Zegna, as composi\u00e7\u00f5es unem refer\u00eancias do sportswear a pe\u00e7as de alfaiataria, um di\u00e1logo que tem se destacado nas passarelas internacionais.<\/p>\n\n\n\n

\u201cO Dia dos Pais Iguatemi 2026 explora a moda masculina a partir de um olhar contempor\u00e2neo, conectando estilo, autenticidade e express\u00e3o. Em um universo marcado pela est\u00e9tica vintage e pela nostalgia, os jogos se tornam cen\u00e1rio para momentos espont\u00e2neos de encontro e celebra\u00e7\u00e3o, traduzindo conex\u00f5es genu\u00ednas e um lifestyle que valoriza experi\u00eancias compartilhadas.\u201d, destaca Renata Zitune, diretora executiva de Marketing e Patroc\u00ednios da Iguatemi S.A.<\/p>\n\n\n\n

Com um plano de comunica\u00e7\u00e3o 360\u00ba, composto por filme, divulga\u00e7\u00e3o no Mall, m\u00eddia digital, incluindo p\u00edlulas de conte\u00fado e desdobramentos exclusivos no Iguatemi Daily, a campanha conta com um casting formado por Gabriel Pitta, Gabriel Loureiro, Bruno Benetti e Caio Moreno. As pe\u00e7as ser\u00e3o veiculadas a partir de 25 de julho e se conectam com a assinatura institucional “Somos o que Vivemos” para refor\u00e7ar o posicionamento da Iguatemi de transformar seus empreendimentos em espa\u00e7os de conviv\u00eancia, descobertas e experi\u00eancias inesquec\u00edveis para diferentes perfis de p\u00fablico.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Nomeado “Game On”, o conceito explora o lifestyle masculino contempor\u00e2neo a partir da est\u00e9tica de boliches, sal\u00f5es de bilhar e mesas de ping-pong \u00a0Momentos espont\u00e2neos e boas hist\u00f3rias. \u00c9 a partir disso que o JK Iguatemi apresenta sua campanha de Dia dos Pais para este ano. Nomeado como “Game On”, o conceito traz um olhar<\/p>","protected":false},"author":2,"featured_media":30913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[6221,681],"class_list":["post-30911","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized","tag-i-dia-dos-pais","tag-jk-iguatemi"],"yoast_head":"\nJK Iguatemi Dia dos Pais: confira a campanha Game On<\/title>\n<meta name=\"description\" content=\"O JK Iguatemi lan\u00e7a a campanha Game On para o Dia dos Pais. 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