{"id":30543,"date":"2026-07-28T18:42:57","date_gmt":"2026-07-28T18:42:57","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=30543"},"modified":"2026-07-28T18:43:14","modified_gmt":"2026-07-28T18:43:14","slug":"sol-by-melia-renovacao-marca-hoteis-verao","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/07\/28\/sol-by-melia-renovacao-marca-hoteis-verao\/","title":{"rendered":"Marca da Meli\u00e1 se renova e foca em destinos de ver\u00e3o com bom custo-benef\u00edcio\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Os hot\u00e9is Sol by Meli\u00e1 inovam em servi\u00e7os, oferta gastron\u00f4mica e experi\u00eancias para f\u00e9rias em fam\u00edlia<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A revitaliza\u00e7\u00e3o da Sol by Meli\u00e1 coincide com o 70\u00ba anivers\u00e1rio da Meli\u00e1 Hotels International e abrange m\u00faltiplos aspectos do neg\u00f3cio: da remodela\u00e7\u00e3o de hot\u00e9is \u00e0 inova\u00e7\u00e3o em servi\u00e7os, passando pela melhoria da oferta gastron\u00f4mica e pela otimiza\u00e7\u00e3o da experi\u00eancia do h\u00f3spede. A marca se apresenta ao mercado com uma proposta renovada, mais fresca e contempor\u00e2nea, mas que resgata a ess\u00eancia e o esp\u00edrito de uma marca pioneira do turismo de f\u00e9rias.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A marca destaca sua trajet\u00f3ria na democratiza\u00e7\u00e3o do turismo de f\u00e9rias na Espanha: o primeiro hotel Sol foi inaugurado em 1956, um dos primeiros do grupo. O relan\u00e7amento da marca conecta essa trajet\u00f3ria hist\u00f3rica com a presen\u00e7a e a ambi\u00e7\u00e3o internacional que caracterizam a companhia. \u201cSol est\u00e1 na origem do que hoje \u00e9 a Meli\u00e1, sempre esteve presente, acompanhando gera\u00e7\u00f5es. Representa o ver\u00e3o de toda a vida\u201d, explica Teresa Jim\u00e9nez, Senior Brand Marketing Manager da Sol by Meli\u00e1.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Desde ent\u00e3o, o conceito evoluiu para receber desde fam\u00edlias multigeracionais, casais e grupos de amigos at\u00e9 viajantes seniores e esportistas que buscam aproveitar o destino ao m\u00e1ximo. A rede tamb\u00e9m se caracteriza por uma proposta all inclusive robusta e um amplo cat\u00e1logo de servi\u00e7os voltados ao lazer.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Para os pequenos, os hot\u00e9is oferecem o Kidsdom, clube infantil com espa\u00e7o personalizado que promove jogos e atividades para todas as idades, al\u00e9m de piscinas dedicadas com tobo\u00e1guas e brincadeiras aqu\u00e1ticas. Pais, grupos de amigos e o p\u00fablico s\u00eanior tamb\u00e9m t\u00eam divers\u00e3o garantida, com sess\u00f5es gastron\u00f4micas de cultura local, summer parties e uma sele\u00e7\u00e3o de hot\u00e9is com escolas de surfe.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A marca Sol by Meli\u00e1 conta atualmente com 46 hot\u00e9is em 7 pa\u00edses, oferecendo experi\u00eancias e diferenciais que encantam crian\u00e7as e adultos. Entre os destaques est\u00e3o o SOL Katmandu Park &amp; Resort, em Maiorca, o SOL Phu Quoc, no Vietn\u00e3, e o SOL Benoa Bali, na Indon\u00e9sia, al\u00e9m de novos projetos previstos na Europa e nas Am\u00e9ricas.<\/em>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/s2601.imxsnd40.com\/link.php?code=bDpfLTIwLV9fLTE1LV8zNDc0MjAxODEyJTJGMTY4MTklMkY5OTclMkY5OTdjOTE1NTZlNjMwOTg3MTM5YzA0YzI0MmJmMGNjYS5qcGVnOjIyNjY3MjM1Mzg6MTc4MjAyMzM0MDoyNjMxOjc4MjoyYTI5OmVl\" target=\"_blank\" rel=\"noopener\">Clique Para Download<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Nbu3LafrlHLvJW5txmxWubAWGs4jAVDXX2HnLALkinCZmkP19D0B03OwGso7fn0EhhwvHaP2zoivovIg_frj2dgDq44_uSkFMgSYD4_-JeA9e9SVELTMEzR5-B1gvWUzSbw6Ftm8Y6N2PbVEa3tvE07TjdGs1lpk7HZ7R0dju8SB8zyim35VpzkQxrsmKQuWUPCoTRapnS2g2n3g5ecJFhXltQUd_JQRn2TnBOfjkiLa1mZBgHO2C1VajmXkolF58GJXHsmR64amJSAQFur7sAlcCH6GjEJ67CRZ7zTFRo=s0-d-e1-ft#https:\/\/s2601.imxsnd40.com\/6lVmO5YGMiBzN6InYu02bj5ycz9mYsV2ZuFGQsV2ZuF2b0Vmb6gzM1MjM3YjNyIjOnVGcq5ydvxWYjNGMmJmM0IzY0AzY5MTM3gTOwMjNlZTN1ETOjdTO5YkMlcTO5YkMlkTM4YTMGJTJyEDOxAjM0cDNz8VL1ETLf9VLwITLfpDN\" width=\"800\">Vista a\u00e9rea do hotel Sol Cala d\u2019Or by Meli\u00e1. Foto: Divulga\u00e7\u00e3o\/M\u00e9lia<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/s2601.imxsnd40.com\/link.php?code=bDpfLTIwLV9fLTE1LV8zNDc0MjAxODEyJTJGMTY4MTklMkYyNzYlMkYyNzZiNzA5YmE4ZWZhOWMyNzRmN2E0ODYxOGQwNWY4Mi5qcGVnOjIyNjY3MjM1Mzg6MTc4MjAyMzM0MDoyNjMxOjc4Mjo3MGE5OmVl\" target=\"_blank\" rel=\"noopener\">Clique Para Download<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Nakd1dYjVh-SEgPoevENRNGbPFSooixsVfpbDoV8E_gyTOrU4M-2_aL1tmFn7asAglW16dxNg0BGVfOqzHgK8yLb9iPZnolvJ2-de0OVwhqC3cwDcmBvJcLd4G0lBJlX93SRxnQBt4ylEWbIuFQGd4VmB-Jig_8pEg2YK912oXQJicY-AyD3T_0QvmuxWiaJxNEfs7IH49KxsW7kY44lhEJqKP-_HLmIfbs4y96fu1dzF63ti-3Wt8gzCUoVj2b36IPiSIZu6RjKGTwndG-WZz6blx8beQG4Ipd5X1285Q=s0-d-e1-ft#https:\/\/s2601.imxsnd40.com\/9lVmO0QWN1YjM6InYu02bj5ycz9mYsV2ZuFGQsV2ZuF2b0Vmb6gzM1MjM3YjNyIjOnVGcq5ydvxmM4YWNwQGOxYDO0E2NmRzNyMWOhZWZ4EmY5AzNiZzNyYkMlYzNyYkMlkTM4YTMGJTJyEDOxAjM0cDNz8VL1ETLf9VLwITLfpTN\" width=\"800\">Vista a\u00e9rea do entorno do hotel Sol Cala d\u2019Or by Meli\u00e1. Foto: Divulga\u00e7\u00e3o\/M\u00e9lia<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/s2601.imxsnd40.com\/link.php?code=bDpfLTIwLV9fLTE1LV8zNDc0MjAxODEyJTJGMTY4MTklMkZmMDklMkZmMDlhMjkyZmVhNjBlMTliNjliZjMzMzU5ZTliZjJlMC5qcGVnOjIyNjY3MjM1Mzg6MTc4MjAyMzM0MDoyNjMxOjc4MjozNmRkOmVl\" target=\"_blank\" rel=\"noopener\">Clique Para Download<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NarsLnUV4tohrCKwZHv-F5NEgdi3Rvmpo83YUtcGxdAFzdFJWvs211GgRQb7wcZMhNrmxrGY9Z00eQ6ZPzwnaNxOXI26fbMVHW1WOOrh-OclKBETn3Jdwiv9MZdTwWWp7Zmgtrat_r468oegIFXzv0QS-HTo8VvxhhW-7KINTEan-AFnVg3U489ZnHy_kMCphkR_OdVLUetaidixCC5I4C_GeIgBnoyS6Ju7gv5O7wmWzMC7uGs9S5LXHTvXIGNYC4qZ07XOg8mO8cO36i_2yyD38FaHZjl85wTfBRf4dk=s0-d-e1-ft#https:\/\/s2601.imxsnd40.com\/4lVmOmJjNwQ2M6InYu02bj5ycz9mYsV2ZuFGQsV2ZuF2b0Vmb6gzM1MjM3YjNyIjOnVGcq5ydvxGMlJjZilTZ5UzMzMjZiljNilTMlBjNhVmZykjMhlDMmZkMlkDMmZkMlkTM4YTMGJTJyEDOxAjM0cDNz8VL1ETLf9VLwITLfpDM\" width=\"800\">Vista da piscina do SOL Oasis Marrakech. Foto: Divulga\u00e7\u00e3o\/M\u00e9lia<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Os hot\u00e9is Sol by Meli\u00e1 inovam em servi\u00e7os, oferta gastron\u00f4mica e experi\u00eancias para f\u00e9rias em fam\u00edlia&nbsp; A revitaliza\u00e7\u00e3o da Sol by Meli\u00e1 coincide com o 70\u00ba anivers\u00e1rio da Meli\u00e1 Hotels International e abrange m\u00faltiplos aspectos do neg\u00f3cio: da remodela\u00e7\u00e3o de hot\u00e9is \u00e0 inova\u00e7\u00e3o em servi\u00e7os, passando pela melhoria da oferta gastron\u00f4mica e pela otimiza\u00e7\u00e3o da<\/p>","protected":false},"author":2,"featured_media":30544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Sol by Melia: marca renova hoteis e aposta em ferias de verao","_seopress_titles_desc":"A Sol by Meli\u00e1 anuncia revitaliza\u00e7\u00e3o global com foco em custo-benef\u00edcio, gastronomia e lazer para fam\u00edlias. Conhe\u00e7a as novidades da rede de hot\u00e9is.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"315","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"Sol by Melia","page_builder":"","footnotes":""},"categories":[162,272,315],"tags":[6125,6124],"class_list":["post-30543","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beleza-e-bem-estar","category-luxo","category-noticias-corporativas-dino","tag-rede-de-hoteis","tag-sol-by-melia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sol by Melia: marca renova hoteis e aposta em ferias de verao<\/title>\n<meta name=\"description\" content=\"A Sol by Meli\u00e1 anuncia revitaliza\u00e7\u00e3o global com foco em custo-benef\u00edcio, gastronomia e lazer para fam\u00edlias. 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