{"id":30051,"date":"2026-07-22T19:04:27","date_gmt":"2026-07-22T19:04:27","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=30051"},"modified":"2026-07-22T19:04:40","modified_gmt":"2026-07-22T19:04:40","slug":"elgin-patrocina-espetaculo-sala-sao-paulo","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/07\/22\/elgin-patrocina-espetaculo-sala-sao-paulo\/","title":{"rendered":"Elgin apoia espet\u00e1culo na Sala S\u00e3o Paulo e amplia presen\u00e7a no cen\u00e1rio cultural\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>\u201cUm Lugar Para N\u00f3s \u2013 da Broadway ao Brasil\u201d celebra a cultura judaica e conecta a marca a projetos alinhados com sua hist\u00f3ria, reafirmando seu compromisso com a arte nacional<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> A Elgin, empresa com mais de 70 anos de hist\u00f3ria e uma das principais marcas 100% brasileiras nos setores de Climatiza\u00e7\u00e3o, Refrigera\u00e7\u00e3o e Eletrifica\u00e7\u00e3o, anuncia o patroc\u00ednio oficial ao espet\u00e1culo &#8220;Um Lugar Para N\u00f3s &#8211; da Broadway ao Brasil&#8221;. O concerto beneficente, apresentado pelo Minist\u00e9rio da Cultura do Brasil e pela Congrega\u00e7\u00e3o Israelita Paulista (CIP), como parte das celebra\u00e7\u00f5es do 90\u00ba anivers\u00e1rio da institui\u00e7\u00e3o, acontece no dia 16 de agosto, \u00e0s 19h, na Sala S\u00e3o Paulo.<br><br>Dirigida por Gustavo Barchilon, a produ\u00e7\u00e3o re\u00fane alguns dos nomes mais celebrados do teatro musical brasileiro para uma noite dedicada \u00e0 m\u00fasica, \u00e0 mem\u00f3ria e aos interc\u00e2mbios culturais que ajudaram a moldar as tradi\u00e7\u00f5es das artes c\u00eanicas tanto americanas quanto brasileiras.<br><br>A iniciativa tamb\u00e9m faz parte de um movimento de aproxima\u00e7\u00e3o da Elgin a projetos de entretenimento, utilizando plataformas de ativa\u00e7\u00e3o, m\u00eddia OOH (Out of Home) e leis de incentivo para estreitar seu relacionamento com a sociedade e o p\u00fablico final. No entanto, a escolha deste espet\u00e1culo vai al\u00e9m do posicionamento de marketing, refletindo a pr\u00f3pria trajet\u00f3ria e os valores da fam\u00edlia fundadora do grupo.<br><br>\u201cA Elgin sempre busca estar pr\u00f3xima de manifesta\u00e7\u00f5es culturais relevantes, mas o projeto \u2018Um Lugar Para N\u00f3s\u2019 possui um significado especial. Entramos como patrocinadores n\u00e3o apenas pela visibilidade institucional, mas pelo interesse que temos em apoiar uma causa que possui profunda conex\u00e3o com a hist\u00f3ria da nossa lideran\u00e7a e dos fundadores da companhia. O objetivo principal \u00e9 manifestar o respaldo \u00e0 comunidade e ao projeto\u201d, revela Gabriela Feder Gil, Diretora de Marketing da Elgin.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" width=\"575\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NY6DadBADe2Y4LeQDTAmXvrM0wVHEfdfWY6Lw_evGpd2IVCgzc1iMuKjIJl-59GJU4qFDJ550LCr1Tly_SuaETQBuyCiEagJRpoP8InRc4RAiR9Y7wBz62A5gfVQcfyyZzesoIhTeemYRsFyGbU5BGKwfHvsTMMhdWj7G_L8ASz8t1-5bkdqdwZ3BLZR9YyEA5JdwaX08cbeNBLWjU-e6Ms08fbFEqLJe9bdIvd4OvlVXRHRkHbyKt3uOxEGnARPXXQPK_xud21lsA4NMJjjJz6-_TQtJSCWtxz5g=s0-d-e1-ft#https:\/\/s2601.imxsnd41.com\/4=QWZ6UWZhVzN2ojci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTN3AjM5kzNyEzM6cmbw5CNyYTNjVDNjVGZiNjZilzNmNWZ4UjY5kjZ0YDOmJzY2YkMlIzY2YkMlADO0AzMGJTJzUTN1IDMzAjMz8VL1ETLf9VLwITLfpTN\">                                              <em>Foto: Divulga\u00e7\u00e3o<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O apoio ao espet\u00e1culo resgata as origens da empresa. A fam\u00edlia Feder, fundadora da Elgin, \u00e9 de origem judaica e estabeleceu a companhia no Brasil h\u00e1 74 anos, ap\u00f3s migrar para o pa\u00eds. \u201cPor essa raz\u00e3o, a preserva\u00e7\u00e3o e a celebra\u00e7\u00e3o da cultura e da mem\u00f3ria judaicas s\u00e3o considerados temas de grande relev\u00e2ncia para a nossa marca\u201d, complementa Gabriela<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A iniciativa tamb\u00e9m d\u00e1 continuidade a outras atividades institucionais promovidas recentemente em torno da mesma tem\u00e1tica. No in\u00edcio de 2026, a Elgin realizou uma a\u00e7\u00e3o em parceria com o S\u00e3o Paulo Futebol Clube (SPFC), na qual o time de futebol entrou em campo carregando uma bandeira com a hashtag #WeRemember, em mem\u00f3ria \u00e0s v\u00edtimas do Holocausto. Na sequ\u00eancia, a empresa organizou um tour guiado direcionado aos seus colaboradores do estado de S\u00e3o Paulo para visitarem o Museu do Holocausto, localizado na capital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O movimento sinaliza o crescente interesse do grupo em participar de forma ativa de grandes espet\u00e1culos, aliando o desenvolvimento do mercado art\u00edstico nacional com o resgate de narrativas hist\u00f3ricas que moldaram a identidade da organiza\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Servi\u00e7o<\/u><\/strong><br><strong>Espet\u00e1culo \u201cUm Lugar Para N\u00f3s \u2013 da Broadway ao Brasil\u201d<\/strong><br><strong>Data:<\/strong>\u00a016 de agosto de 2026<br><strong>Hor\u00e1rio:\u00a0<\/strong>19h<br><strong>Local:<\/strong>\u00a0Sala S\u00e3o Paulo<br><strong>Endere\u00e7o:<\/strong>\u00a0Pra\u00e7a J\u00falio Prestes, 16 \u2013 Campos El\u00edseos, S\u00e3o Paulo \u2013 SP<br><strong>Realiza\u00e7\u00e3o:\u00a0<\/strong>Minist\u00e9rio da Cultura e Congrega\u00e7\u00e3o Israelita Paulista (CIP)<br><strong>Patroc\u00ednio:<\/strong>\u00a0Elgin<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cUm Lugar Para N\u00f3s \u2013 da Broadway ao Brasil\u201d celebra a cultura judaica e conecta a marca a projetos alinhados com sua hist\u00f3ria, reafirmando seu compromisso com a arte nacional A Elgin, empresa com mais de 70 anos de hist\u00f3ria e uma das principais marcas 100% brasileiras nos setores de Climatiza\u00e7\u00e3o, Refrigera\u00e7\u00e3o e Eletrifica\u00e7\u00e3o, anuncia<\/p>","protected":false},"author":2,"featured_media":30052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3162,2402,168,308],"tags":[5608,6043],"class_list":["post-30051","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arte","category-cultura","category-eai-bora-nessa","category-noticias","tag-elgin","tag-sala-sao-paulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elgin patrocina espetaculo musical na Sala S\u00e3o Paulo<\/title>\n<meta name=\"description\" content=\"A Elgin anuncia patroc\u00ednio ao concerto beneficente Um Lugar Para N\u00f3s na Sala S\u00e3o Paulo. 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