{"id":29037,"date":"2026-07-13T17:25:06","date_gmt":"2026-07-13T17:25:06","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=29037"},"modified":"2026-07-13T17:25:08","modified_gmt":"2026-07-13T17:25:08","slug":"boss-hugo-boss-colecao-athleisure-soho-grand-slam-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/07\/13\/boss-hugo-boss-colecao-athleisure-soho-grand-slam-2026\/","title":{"rendered":"Feita sob medida para o jogo: BOSS leva seus looks exclusivos das quadras para as ruas no Soho Grand Slam"},"content":{"rendered":"

Neste fim de semana, a BOSS levou sua alfaiataria e sua mentalidade voltada para o desempenho a um dos eventos de t\u00eanis mais cobi\u00e7ados da temporada, ressaltando a ambi\u00e7\u00e3o da marca de fundir os trajes modernos com o esporte, o estilo de vida e a cultura. Durante as finais do torneio de t\u00eanis de Londres, a marca fez uma parceria com a Soho House como principal parceira de moda e roupas esportivas do Soho Grand Slam, um fim de semana especial dedicado ao t\u00eanis na Soho Farmhouse que reuniu transmiss\u00f5es de partidas, torneios e shows musicais de destaque<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ao longo do fim de semana, os s\u00f3cios e convidados da Soho House desfrutaram de uma programa\u00e7\u00e3o que combinou esportes cheios de energia, momentos musicais marcantes e moda contempor\u00e2nea. A experi\u00eancia come\u00e7ou na sexta-feira com um evento gastron\u00f4mico exclusivo nas quadras de t\u00eanis transformadas para a ocasi\u00e3o, com um menu para compartilhar do Pen Yen, o t\u00e3o apreciado restaurante japon\u00eas no estilo izakaya da Soho Farmhouse.<\/p>\n\n\n\n

O s\u00e1bado come\u00e7ou com um grande destaque, j\u00e1 que Andre Agassi honrou o Soho Farmhouse com sua presen\u00e7a e compartilhou suas reflex\u00f5es sobre a cultura contempor\u00e2nea do t\u00eanis e o estilo de vida dos tenistas em um painel de discuss\u00e3o especial.<\/p>\n\n\n\n

Ao longo do s\u00e1bado e do domingo, os membros competiram em t\u00eanis e padel por meio de rod\u00edzios e fases eliminat\u00f3rias, culminando na final do Soho Grand Slam, com pr\u00eamios oferecidos pela BOSS. As transmiss\u00f5es ao vivo das finais feminina e masculina no Lazy Lawn permitiram que os convidados acompanhassem a a\u00e7\u00e3o do campeonato, enquanto DJs residentes e uma apresenta\u00e7\u00e3o especial de Katy B proporcionaram a trilha sonora perfeita para a atmosfera de ver\u00e3o. <\/p>\n\n\n\n

A BOSS apresentou sua proposta de estilo de vida dentro e fora das quadras: looks contempor\u00e2neos de alto desempenho para a pr\u00e1tica esportiva, alfaiataria sofisticada e trajes de noite elegantes para jantares \u00edntimos e encontros sociais, al\u00e9m de itens essenciais de ver\u00e3o descontra\u00eddos \u2014 desde roupas esportivas e trajes de banho at\u00e9 looks casuais despojados \u2014 acompanhando os convidados em todos os momentos do fim de semana. Os visitantes tamb\u00e9m conheceram a linha da BOSS voltada para o athleisure em uma loja pop-up exclusiva na academia, que apresentava produtos do Soho Grand Slam exclusivos para o evento e ofertas especiais.<\/p>\n\n\n\n

Um grupo de talentos, incluindo a embaixadora da marca BOSS, Noma Noha Akugue, Corey Mylchreest e Charithra Chandran, provenientes das \u00e1reas do t\u00eanis profissional, esporte, moda e estilo de vida, foi convidado a participar desse fim de semana especial: alguns entraram na quadra para competir, enquanto outros se juntaram \u00e0 atmosfera fora das partidas, celebrando a combina\u00e7\u00e3o \u00fanica da BOSS entre desempenho, estilo e o estilo de vida de ver\u00e3o. Na noite de s\u00e1bado, os convidados se reuniram no Glasshouse, vestindo looks noturnos refinados da BOSS para celebrar um momento marcante do fim de semana.<\/p>\n\n\n\n

Ao longo desta temporada de t\u00eanis, a BOSS tamb\u00e9m refor\u00e7ou sua presen\u00e7a no esporte por meio de momentos de estilo marcantes, incluindo a recente apari\u00e7\u00e3o de David Beckham com um look personalizado da BOSS no primeiro dia do torneio de t\u00eanis de Londres e um look sob medida para a entrada em quadra de Taylor Fritz.<\/p>\n\n\n\n

A colabora\u00e7\u00e3o com a Soho House no Soho Grand Slam fez parte de um ver\u00e3o repleto de t\u00eanis para a BOSS \u2013 uma celebra\u00e7\u00e3o global, orientada pelo estilo e que se estendeu por toda a temporada, do esporte e do papel cada vez mais importante da marca, tanto dentro quanto fora das quadras. Das quadras de grama de Londres at\u00e9 o pr\u00f3ximo grande cap\u00edtulo da marca no t\u00eanis, no Aberto da Austr\u00e1lia, a BOSS continua a unir a energia do t\u00eanis com a alfaiataria moderna, o desempenho e o estilo de vida contempor\u00e2neo. <\/p>","protected":false},"excerpt":{"rendered":"

Neste fim de semana, a BOSS levou sua alfaiataria e sua mentalidade voltada para o desempenho a um dos eventos de t\u00eanis mais cobi\u00e7ados da temporada, ressaltando a ambi\u00e7\u00e3o da marca de fundir os trajes modernos com o esporte, o estilo de vida e a cultura. Durante as finais do torneio de t\u00eanis de Londres,<\/p>","protected":false},"author":2,"featured_media":29038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3050,609,315],"tags":[3258,5863],"class_list":["post-29037","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-moda","category-noticias-corporativas-dino","tag-boss","tag-soho-grand-slam"],"yoast_head":"\nBOSS Apresenta Cole\u00e7\u00e3o Exclusiva no Soho Grand Slam 2026<\/title>\n<meta name=\"description\" content=\"A BOSS consolida sua uni\u00e3o entre alfaiataria moderna e esporte de alta performance em parceria com a Soho House no Soho Grand Slam em julho de 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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