{"id":28713,"date":"2026-07-08T18:47:01","date_gmt":"2026-07-08T18:47:01","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=28713"},"modified":"2026-07-08T18:47:05","modified_gmt":"2026-07-08T18:47:05","slug":"milky-moo-dia-da-moo-milkshake-pintadinha-aplicativo-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/07\/08\/milky-moo-dia-da-moo-milkshake-pintadinha-aplicativo-2026\/","title":{"rendered":"Milky Moo promove nova edi\u00e7\u00e3o do Dia da Moo, campanha dedicada \u00e0 sua mascote\u00a0"},"content":{"rendered":"

Ap\u00f3s o sucesso da primeira edi\u00e7\u00e3o, realizada em 2025, a\u00e7\u00e3o retorna com o milkshake Pintadinha por R$ 14,90 exclusivamente no aplicativo da marca\u00a0<\/p>\n\n\n\n

O que come\u00e7ou em 2025 como uma forma de celebrar a personagem principal da Milky Moo est\u00e1 de volta. Em sua segunda edi\u00e7\u00e3o, o Dia da Moo<\/strong> homenageia novamente a mascote que d\u00e1 nome \u00e0 marca e convida os consumidores a participarem da comemora\u00e7\u00e3o com uma oferta especial.
 <\/p>\n\n\n

\n
\"\"
Divulga\u00e7\u00e3o\/Milky Moo<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

No dia 14 de julho, o milkshake Pintadinha ser\u00e1 vendido por R$ 14,90 na vers\u00e3o de 300 ml, exclusivamente pelo\u00a0aplicativo da Milky Moo.<\/u><\/a>\u00a0A a\u00e7\u00e3o ser\u00e1 v\u00e1lida em todas as unidades participantes que operam com o aplicativo e contempla pedidos para retirada no balc\u00e3o e delivery. Quem desejar tamb\u00e9m poder\u00e1 optar pelas vers\u00f5es de 500 ml e 700 ml, mediante acr\u00e9scimo de R$ 4,00 e R$ 8,00, respectivamente.<\/p>\n\n\n\n

A vaquinha Moo est\u00e1 presente desde a cria\u00e7\u00e3o da Milky Moo e se tornou um dos principais elementos da identidade da marca. Ela aparece no nome, na comunica\u00e7\u00e3o, nas lojas e at\u00e9 em um dos sabores mais tradicionais do card\u00e1pio. Por isso, o sabor Pintadinha voltou a protagonizar a campanha, traduzindo visualmente um dos principais s\u00edmbolos da empresa.<\/p>\n\n\n\n

Sobre a a\u00e7\u00e3o, Alice Urbanetto, CMO da rede, compartilha: “A Moo sempre ocupou um espa\u00e7o muito importante na constru\u00e7\u00e3o da nossa marca. Quando criamos o Dia da Moo, no ano passado, percebemos que havia uma oportunidade de celebrar essa personagem de uma forma que fizesse sentido para quem conhece a Milky Moo. A receptividade foi muito positiva e, por isso, decidimos trazer a iniciativa de volta neste ano. Pintadinha voltou a ser o escolhido porque faz parte da nossa hist\u00f3ria e representa muito bem a identidade da marca”<\/em>, afirma.<\/p>\n\n\n\n

A executiva explica que a iniciativa tamb\u00e9m busca consolidar um movimento que a marca vem construindo nos \u00faltimos anos: criar campanhas propriet\u00e1rias, conectadas ao seu universo e capazes de gerar identifica\u00e7\u00e3o com os consumidores, ao mesmo tempo em que incentiva o uso do aplicativo da rede como principal canal de compra.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Ap\u00f3s o sucesso da primeira edi\u00e7\u00e3o, realizada em 2025, a\u00e7\u00e3o retorna com o milkshake Pintadinha por R$ 14,90 exclusivamente no aplicativo da marca\u00a0 O que come\u00e7ou em 2025 como uma forma de celebrar a personagem principal da Milky Moo est\u00e1 de volta. Em sua segunda edi\u00e7\u00e3o, o Dia da Moo homenageia novamente a mascote que d\u00e1 nome<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3050,3470,315],"tags":[5792,4593],"class_list":["post-28713","post","type-post","status-publish","format-standard","category-branding","category-gastronomia","category-noticias-corporativas-dino","tag-dia-da-moo","tag-milky-moo"],"yoast_head":"\nMilky Moo Promove Nova Edi\u00e7\u00e3o do Dia da Moo no App<\/title>\n<meta name=\"description\" content=\"A Milky Moo apresenta a segunda edi\u00e7\u00e3o do Dia da Moo em 14 de julho de 2026, oferecendo o milkshake Pintadinha por R$ 14,90 exclusivamente no app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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