{"id":28680,"date":"2026-07-08T00:00:00","date_gmt":"2026-07-08T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/07\/08\/333189-streaming-games-e-audio-ganham-espaco-nas-ferias\/"},"modified":"2026-07-08T00:00:00","modified_gmt":"2026-07-08T00:00:00","slug":"333189-streaming-games-e-audio-ganham-espaco-nas-ferias","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/07\/08\/333189-streaming-games-e-audio-ganham-espaco-nas-ferias\/","title":{"rendered":"Streaming, games e \u00e1udio ganham espa\u00e7o nas f\u00e9rias"},"content":{"rendered":"

Com a chegada do per\u00edodo de f\u00e9rias, a casa volta a ocupar um papel central na rotina de muitas fam\u00edlias brasileiras. Al\u00e9m dos passeios e viagens, cresce a busca por alternativas de entretenimento dentro do lar, impulsionando o consumo de conte\u00fados em streaming, jogos eletr\u00f4nicos, m\u00fasica e v\u00eddeos em diferentes dispositivos.<\/p>\n

O avan\u00e7o desse comportamento acompanha a expans\u00e3o do mercado de entretenimento e m\u00eddia no Brasil. Segundo a Pesquisa Global de Entretenimento e M\u00eddia 2025\u20132029, da PwC<\/a>, o setor registrou crescimento de 6,7% em 2024, acima da m\u00e9dia global, e deve manter um ritmo consistente de expans\u00e3o nos pr\u00f3ximos anos. O levantamento tamb\u00e9m aponta que a conectividade e os servi\u00e7os digitais seguem entre os principais motores desse crescimento, refletindo uma mudan\u00e7a cont\u00ednua na forma como as pessoas consomem conte\u00fado e lazer.<\/p>\n

Ao mesmo tempo, diferentes telas passaram a fazer parte da experi\u00eancia cotidiana dos consumidores. Dados da Kantar IBOPE Media<\/a> mostram que 99,5% da popula\u00e7\u00e3o brasileira \u00e9 impactada por conte\u00fados em v\u00eddeo ao longo do ano e que televisores e TVs conectadas lideram o tempo m\u00e9dio di\u00e1rio de consumo, com cerca de cinco horas e meia por pessoa. O estudo tamb\u00e9m revela que uma parcela crescente do p\u00fablico alterna entre diferentes plataformas para assistir aos seus conte\u00fados favoritos, evidenciando um consumo cada vez mais integrado entre TV e ambiente digital.<\/p>\n

Embora os servi\u00e7os de streaming ampliem sua presen\u00e7a entre os brasileiros, a televis\u00e3o aberta continua desempenhando um papel relevante na rotina da popula\u00e7\u00e3o, segundo um levantamento do Poder 360<\/a> que mostra como os diferentes formatos convivem de forma complementar, permitindo que consumidores alternem entre programa\u00e7\u00e3o tradicional, plataformas sob demanda e conte\u00fados digitais de acordo com seus interesses e momentos de lazer. Essa combina\u00e7\u00e3o amplia as possibilidades de entretenimento durante as f\u00e9rias, quando o tempo livre favorece o consumo de diferentes m\u00eddias.<\/p>\n

Nesse cen\u00e1rio, dispositivos como smart TVs, caixas de som, fones de ouvido, videogames e acess\u00f3rios eletr\u00f4nicos tornam-se importantes aliados para quem busca transformar a casa em um ambiente de divers\u00e3o para toda a fam\u00edlia. Mais do que acompanhar filmes, s\u00e9ries ou partidas de jogos, esses equipamentos ajudam a criar experi\u00eancias compartilhadas entre adultos e crian\u00e7as durante o per\u00edodo de recesso.<\/p>\n

O movimento tamb\u00e9m \u00e9 acompanhado pelo varejo. A Casa&Video<\/a> observa que datas relacionadas \u00e0s f\u00e9rias costumam ampliar o interesse dos consumidores por categorias ligadas ao entretenimento dom\u00e9stico, refletindo uma demanda por solu\u00e7\u00f5es que contribuam para momentos de lazer dentro de casa, sem que isso represente uma mudan\u00e7a no perfil de consumo, mas sim uma adapta\u00e7\u00e3o \u00e0s prefer\u00eancias do per\u00edodo.<\/p>\n

Para Rodrigo Spillere, CTO e Diretor de Ecomm da Casa&Video, o fortalecimento do entretenimento dom\u00e9stico acompanha mudan\u00e7as graduais no comportamento dos consumidores. "As f\u00e9rias costumam estimular momentos de conviv\u00eancia entre familiares e amigos, e percebemos que muitas pessoas procuram alternativas para aproveitar esse per\u00edodo dentro de casa. Produtos relacionados \u00e0 tecnologia e ao entretenimento acabam fazendo parte dessa experi\u00eancia porque contribuem para diferentes formas de lazer, desde assistir a um filme at\u00e9 reunir a fam\u00edlia para jogar ou ouvir m\u00fasica."<\/p>\n

A tend\u00eancia refor\u00e7a um movimento observado em todo o setor de entretenimento e m\u00eddia: o consumidor brasileiro est\u00e1 cada vez mais conectado e disposto a combinar diferentes plataformas, dispositivos e formatos de conte\u00fado para construir experi\u00eancias personalizadas de lazer. Durante as f\u00e9rias, essa diversidade de op\u00e7\u00f5es pode ganhar ainda mais espa\u00e7o, consolidando o ambiente dom\u00e9stico como um dos principais centros de entretenimento da rotina das fam\u00edlias.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

O per\u00edodo de f\u00e9rias refor\u00e7a o entretenimento dom\u00e9stico entre os brasileiros. Plataformas digitais, videogames e dispositivos eletr\u00f4nicos ganham protagonismo, acompanhando mudan\u00e7as nos h\u00e1bitos de consumo de m\u00eddia e lazer. Rodrigo Spillere, CTO e Diretor de Ecomm da Casa&Video, comenta o cen\u00e1rio.<\/p>","protected":false},"author":3,"featured_media":28681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[336,379,337,344,323],"class_list":["post-28680","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-casa-e-familia","tag-entretenimento","tag-midia","tag-tecnologia"],"yoast_head":"\nStreaming, games e \u00e1udio ganham espa\u00e7o nas f\u00e9rias - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/07\/08\/333189-streaming-games-e-audio-ganham-espaco-nas-ferias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Streaming, games e \u00e1udio ganham espa\u00e7o nas f\u00e9rias - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"og:description\" content=\"O per\u00edodo de f\u00e9rias refor\u00e7a o entretenimento dom\u00e9stico entre os brasileiros. 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