{"id":28062,"date":"2026-06-30T21:19:32","date_gmt":"2026-06-30T21:19:32","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=28062"},"modified":"2026-06-30T21:19:35","modified_gmt":"2026-06-30T21:19:35","slug":"divertudo-cafe-biscoite-morumbishopping-ri-happy-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/06\/30\/divertudo-cafe-biscoite-morumbishopping-ri-happy-2026\/","title":{"rendered":"Divertudo amplia experi\u00eancia para fam\u00edlias e estreia opera\u00e7\u00e3o de caf\u00e9 no MorumbiShopping\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Marca de entretenimento da Ri Happy incorpora gastronomia \u00e0 jornada dos visitantes e refor\u00e7a estrat\u00e9gia de integrar lazer, conviv\u00eancia e servi\u00e7os em um mesmo ambiente<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> A Divertudo, marca de entretenimento para fam\u00edlias do ecossistema Ri Happy,\u00a0acaba de ser lan\u00e7ada oficialmente e\u00a0amplia sua proposta de experi\u00eancia,\u00a0incorporando\u00a0uma opera\u00e7\u00e3o de caf\u00e9 \u00e0 sua nova unidade no MorumbiShopping, em S\u00e3o Paulo. A novidade refor\u00e7a a estrat\u00e9gia da marca de transformar a visita em um programa completo para toda a fam\u00edlia, integrando entretenimento, conviv\u00eancia e servi\u00e7os em um mesmo ambiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Localizado dentro da opera\u00e7\u00e3o inaugurada na expans\u00e3o do shopping, o espa\u00e7o contar\u00e1 com 6 lugares distribu\u00eddos em 3 mesas e aproximadamente 25 itens no card\u00e1pio, entre eles Soft Cookies Biscoit\u00ea em sabores como Baunilha, Brigadeiro, Doce de Leite, (R$18,90), Empadas de Queijo com Cebola e Carne Suave (R$18,90) e Cappuccino 75ml (R$18,90).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A opera\u00e7\u00e3o ser\u00e1 conduzida pela pr\u00f3pria Ri Happy e contar\u00e1 com curadoria de produtos, qualidade e endosso da Biscoit\u00ea, marca reconhecida nacionalmente por sua atua\u00e7\u00e3o nos segmentos de presentes e gastronomia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A iniciativa marca um novo passo na evolu\u00e7\u00e3o da Divertudo e oferece novas formas de relacionamento com as fam\u00edlias al\u00e9m da compra de brinquedos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO entretenimento \u00e9 o ponto de partida da Divertudo, mas nossa vis\u00e3o sempre foi criar experi\u00eancias mais amplas para as fam\u00edlias. O caf\u00e9 surge como uma extens\u00e3o natural dessa proposta, criando novas possibilidades de conviv\u00eancia e tornando a visita ainda mais completa\u201d, afirma Sandra Haddad, Diretora Comercial da Ri Happy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A inclus\u00e3o da opera\u00e7\u00e3o gastron\u00f4mica acompanha uma transforma\u00e7\u00e3o observada em diferentes segmentos do varejo e do entretenimento, nos quais as marcas passam a integrar experi\u00eancias complementares para ampliar relev\u00e2ncia, recorr\u00eancia e engajamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na pr\u00e1tica, o espa\u00e7o foi concebido para atender diferentes momentos da jornada. Enquanto as crian\u00e7as aproveitam as atividades da brinquedoteca tem\u00e1tica e demais experi\u00eancias oferecidas pela Divertudo, pais, av\u00f3s e acompanhantes passam a contar com um ambiente pensado para perman\u00eancia, encontro e conviv\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO consumidor busca cada vez mais experi\u00eancias integradas. Quando unimos entretenimento, servi\u00e7o e conveni\u00eancia em uma mesma jornada, criamos novos motivos para visitar a opera\u00e7\u00e3o e fortalecemos a conex\u00e3o emocional das fam\u00edlias com a marca\u201d, completa Sandra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Biscoit\u00ea assina curadoria e endossa opera\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A parceria com a Biscoit\u00ea foi desenvolvida para garantir qualidade, curadoria e credibilidade \u00e0 nova frente gastron\u00f4mica da Divertudo. Embora a opera\u00e7\u00e3o seja conduzida pela Ri Happy, a marca contribui com sua expertise na sele\u00e7\u00e3o de produtos e constru\u00e7\u00e3o da experi\u00eancia de consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNa Biscoit\u00ea, acreditamos que as melhores lembran\u00e7as nascem de momentos compartilhados. Ao longo da nossa trajet\u00f3ria, aprendemos que gastronomia, presentes e experi\u00eancias t\u00eam o poder de aproximar pessoas, criar conex\u00f5es e transformar ocasi\u00f5es simples em mem\u00f3rias afetivas. \u00c9 exatamente isso que enxergamos nesta parceria com a Divertudo: a oportunidade de unir entretenimento, conviv\u00eancia e encantamento para proporcionar experi\u00eancias que permanecer\u00e3o na mem\u00f3ria das fam\u00edlia\u201d, afirma Raul Matos, Fundador da Biscoit\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em uma segunda etapa, o ambiente ganhar\u00e1 identidade visual inspirada em uma importante licen\u00e7a do universo infantil. A iniciativa faz parte da estrat\u00e9gia da companhia de criar experi\u00eancias propriet\u00e1rias e renovar continuamente os motivos de visita \u00e0s opera\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Marca de entretenimento da Ri Happy incorpora gastronomia \u00e0 jornada dos visitantes e refor\u00e7a estrat\u00e9gia de integrar lazer, conviv\u00eancia e servi\u00e7os em um mesmo ambiente A Divertudo, marca de entretenimento para fam\u00edlias do ecossistema Ri Happy,\u00a0acaba de ser lan\u00e7ada oficialmente e\u00a0amplia sua proposta de experi\u00eancia,\u00a0incorporando\u00a0uma opera\u00e7\u00e3o de caf\u00e9 \u00e0 sua nova unidade no MorumbiShopping, em<\/p>","protected":false},"author":2,"featured_media":28065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,315],"tags":[5649,1909,5648],"class_list":["post-28062","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eai-bora-nessa","category-noticias-corporativas-dino","tag-divertudo","tag-morumbishopping","tag-operacao-de-cafe-com-biscoite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Divertudo Abre Opera\u00e7\u00e3o de Caf\u00e9 com Biscoit\u00ea no MorumbiShopping<\/title>\n<meta name=\"description\" content=\"A Divertudo inaugura um espa\u00e7o de caf\u00e9 com curadoria Biscoit\u00ea no MorumbiShopping em junho de 2026, unindo entretenimento e gastronomia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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