{"id":27179,"date":"2026-06-23T19:34:31","date_gmt":"2026-06-23T19:34:31","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=27179"},"modified":"2026-06-23T19:34:33","modified_gmt":"2026-06-23T19:34:33","slug":"cimed-palmeiras-rua-caraibas-perdizes-marketing-esportivo-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/06\/23\/cimed-palmeiras-rua-caraibas-perdizes-marketing-esportivo-2026\/","title":{"rendered":"Cimed e Palmeiras levam tradi\u00e7\u00e3o da torcida brasileira \u00e0s ruas de Perdizes durante o maior campeonato de futebol do mundo"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>A iniciativa transforma a Rua Cara\u00edbas em um ponto de encontro de torcedores e refor\u00e7a a conex\u00e3o entre a marca e a cultura do futebo<\/em>l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em parceria com a torcida do Palmeiras, a Cimed transforma as ruas do bairro de Perdizes, em S\u00e3o Paulo, em um verdadeiro ponto de encontro da torcida durante os jogos da sele\u00e7\u00e3o brasileira no maior campeonato de futebol do mundo, refor\u00e7ando a tradi\u00e7\u00e3o brasileira de viver o futebol tamb\u00e9m fora dos est\u00e1dios. Em frente ao Nubank Parque, na ic\u00f4nica Rua Cara\u00edbas, a a\u00e7\u00e3o leva identidade e paix\u00e3o para o espa\u00e7o urbano, conectando o clima do campeonato mundial com a energia do torcedor alviverde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a mensagem \u201cOnde tem Palmeiras tem Cimed\u201d, a iniciativa traduz o v\u00ednculo entre a marca e o clube, estampando elementos que fazem parte da hist\u00f3ria do futebol brasileiro. Entre eles, a homenagem ao goleiro Marcos, \u00eddolo do Palmeiras e campe\u00e3o mundial com a Sele\u00e7\u00e3o em 2002, al\u00e9m da fus\u00e3o simb\u00f3lica entre os mascotes canarinho usando o \u00f3culos da collab da Cimed com NJR Eyewear e o tradicional porco, criando um visual que une a Sele\u00e7\u00e3o e o clube em uma mesma narrativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA gente n\u00e3o poderia deixar de levar esse clima para o nosso torcedor alviverde. Mesmo com o calend\u00e1rio do futebol brasileiro em pausa, o amor pelo esporte s\u00f3 cresce. A Rua Cara\u00edbas \u00e9 um ponto hist\u00f3rico de encontro da torcida, ent\u00e3o faz todo sentido transformar esse espa\u00e7o e manter viva essa tradi\u00e7\u00e3o\u201d, afirma Jo\u00e3o Adibe, CEO da Cimed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A a\u00e7\u00e3o faz parte da estrat\u00e9gia da companhia para o torneio de sele\u00e7\u00f5es, que busca fortalecer ainda mais sua conex\u00e3o com o p\u00fablico por meio de experi\u00eancias que v\u00e3o al\u00e9m do produto, criando comunidade, engajamento e presen\u00e7a cultural em torno do futebol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A iniciativa transforma a Rua Cara\u00edbas em um ponto de encontro de torcedores e refor\u00e7a a conex\u00e3o entre a marca e a cultura do futebol. Em parceria com a torcida do Palmeiras, a Cimed transforma as ruas do bairro de Perdizes, em S\u00e3o Paulo, em um verdadeiro ponto de encontro da torcida durante os jogos<\/p>","protected":false},"author":2,"featured_media":27180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162,3050,308],"tags":[5509,2990],"class_list":["post-27179","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beleza-e-bem-estar","category-branding","category-noticias","tag-cimed","tag-cimed-e-palmeiras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cimed e Palmeiras Ativam Rua em Perdizes Durante o Torneio<\/title>\n<meta name=\"description\" content=\"Veja como a Cimed e a torcida do Palmeiras transformaram as ruas de Perdizes em S\u00e3o Paulo durante o maior torneio de futebol de 2026. 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