Associa\u00e7\u00e3o Brasileira das Empresas de Pagamento Autom\u00e1tico para Mobilidade (Abepam)<\/a> indicam que cerca de 15 milh\u00f5es de ve\u00edculos utilizam TAGs no pa\u00eds. A entidade projeta que esse n\u00famero poder\u00e1 chegar a 20 milh\u00f5es at\u00e9 2027, impulsionado pela amplia\u00e7\u00e3o das concess\u00f5es rodovi\u00e1rias e pela ado\u00e7\u00e3o do sistema free flow, modelo de cobran\u00e7a eletr\u00f4nica que elimina a necessidade de parada em pra\u00e7as de ped\u00e1gio.<\/p>\nO cen\u00e1rio impulsiona o mercado de TAGs, levando a Move Mais a ampliar sua oferta de solu\u00e7\u00f5es para o consumidor final e fortalecer sua atua\u00e7\u00e3o no segmento. "Existe um movimento crescente de integra\u00e7\u00e3o dos servi\u00e7os de mobilidade, impulsionado pela digitaliza\u00e7\u00e3o dos pagamentos por meio do Free Flow e pela busca por mais conveni\u00eancia no dia a dia. Esse cen\u00e1rio tamb\u00e9m reflete a necessidade de solu\u00e7\u00f5es que simplifiquem a experi\u00eancia dos usu\u00e1rios diante das d\u00favidas sobre as formas de pagamento e das penalidades aplic\u00e1veis", explica Petrus Moreira, diretor de Marketing e Comercial da empresa.<\/p>\n
Com foco no consumidor final, a estrat\u00e9gia de crescimento da empresa passa pela amplia\u00e7\u00e3o de parcerias com administradoras de estacionamentos e pela incorpora\u00e7\u00e3o de novos servi\u00e7os financeiros relacionados \u00e0 rotina dos ve\u00edculos por meio do aplicativo. Atualmente, a TAG da Move Mais \u00e9 aceita em mais de 500 estacionamentos parceiros de redes de abrang\u00eancia nacional, como PrimePark e MultiPark.<\/p>\n
O app tamb\u00e9m re\u00fane solu\u00e7\u00f5es para o pagamento de tributos e d\u00e9bitos veiculares, como Imposto sobre a Propriedade de Ve\u00edculos Automotores (IPVA), multas e taxas, al\u00e9m de oferecer servi\u00e7os financeiros, incluindo linhas de cr\u00e9dito e empr\u00e9stimos, incorporados por meio de uma parceria entre a Move Mais e a FitBank.<\/p>\n
Consolida\u00e7\u00e3o no transporte de cargas<\/strong><\/p>\nAntes da expans\u00e3o para o mercado B2C, a companhia j\u00e1 havia consolidado sua atua\u00e7\u00e3o no mercado B2B por meio da MoveCargo, solu\u00e7\u00e3o desenvolvida para automatizar a gest\u00e3o do vale-ped\u00e1gio em opera\u00e7\u00f5es log\u00edsticas. A solu\u00e7\u00e3o da empresa oferece cr\u00e9ditos de viagem aos motoristas no momento da contrata\u00e7\u00e3o do transporte por meio da TAG da empresa, contribuindo para a simplifica\u00e7\u00e3o de processos administrativos.<\/p>\n
A plataforma conta com recursos de intelig\u00eancia artificial voltados \u00e0 identifica\u00e7\u00e3o autom\u00e1tica de eixos suspensos em ve\u00edculos de carga, tecnologia utilizada para auxiliar na confer\u00eancia de cobran\u00e7as em pra\u00e7as de ped\u00e1gio. O sistema tamb\u00e9m oferece acompanhamento de saldos, passagens e rotas em tempo real, al\u00e9m de ferramentas de monitoramento operacional durante as viagens.<\/p>\n
Segundo o diretor-executivo Mauro Telles, a percep\u00e7\u00e3o dos usu\u00e1rios \u00e9 de que a automa\u00e7\u00e3o desses procedimentos contribui para a redu\u00e7\u00e3o dos custos relacionados \u00e0 gest\u00e3o do vale-ped\u00e1gio, especialmente em situa\u00e7\u00f5es que envolvem inconsist\u00eancias operacionais e cobran\u00e7as indevidas. "O que se observa \u00e9 que as empresas que conseguem automatizar processos e integrar informa\u00e7\u00f5es em uma \u00fanica plataforma ampliam o controle da opera\u00e7\u00e3o e criam condi\u00e7\u00f5es para decis\u00f5es mais r\u00e1pidas e assertivas", afirma.<\/p>\n
Com a expans\u00e3o do portf\u00f3lio, a Move Mais avan\u00e7a na estrat\u00e9gia de integrar mobilidade, pagamentos e controle em uma \u00fanica plataforma. A empresa busca ampliar sua atua\u00e7\u00e3o no setor por meio da incorpora\u00e7\u00e3o de novos servi\u00e7os e funcionalidades.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
A Move Mais, especializada em pagamentos eletr\u00f4nicos de ped\u00e1gio, amplia sua atua\u00e7\u00e3o no setor de mobilidade com novas funcionalidades voltadas a motoristas e propriet\u00e1rios de ve\u00edculos, acompanhando o crescimento do uso de TAGs no Brasil, que j\u00e1 somam cerca de 15 milh\u00f5es de ve\u00edculos. A empresa tem expandido sua plataforma com servi\u00e7os integrados, incluindo pagamentos de tributos, d\u00e9bitos veiculares e solu\u00e7\u00f5es financeiras.<\/p>","protected":false},"author":3,"featured_media":26942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[409,324,376,323,364],"class_list":["post-26941","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-mobilidade","tag-negocios","tag-quatro-rodas","tag-tecnologia","tag-transporte"],"yoast_head":"\n
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