{"id":26380,"date":"2026-06-16T18:33:14","date_gmt":"2026-06-16T18:33:14","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=26380"},"modified":"2026-06-16T18:33:19","modified_gmt":"2026-06-16T18:33:19","slug":"lost-and-found-festival-entretenimento-musica-esporte-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/06\/16\/lost-and-found-festival-entretenimento-musica-esporte-2026\/","title":{"rendered":"Lost &amp; Found nasce com DNA de quem construiu os festivais no Brasil e aposta em um novo formato de entretenimento"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Criado por Luiz Eurico e pela Zion Sports Hub, festival in\u00e9dito prop\u00f5e integrar m\u00fasica, esporte e bem-estar em uma experi\u00eancia imersiva \u2014 e chega com ambi\u00e7\u00e3o de redefinir o calend\u00e1rio brasileiro<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0O Brasil est\u00e1 prestes a ganhar um novo tipo de festival \u2014 e ele n\u00e3o vem de um laborat\u00f3rio de tend\u00eancias, mas da viv\u00eancia real de quem ajudou a moldar o entretenimento e o esporte no pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O&nbsp;<strong>Lost &amp; Found nasce da uni\u00e3o entre Luiz Eurico, um dos principais nomes da hist\u00f3ria dos festivais no Brasil, e a Zion Sports Hub, liderada por Marcos Rizzardi e Nat\u00e1lia Unger.&nbsp;<\/strong>A execu\u00e7\u00e3o do projeto fica a cargo da ICONS Agency, fundada por&nbsp;<strong>Peu Guimar\u00e3es<\/strong>. Juntos, criam o primeiro festival brasileiro que conecta m\u00fasica, esporte e bem-estar em uma experi\u00eancia cont\u00ednua. N\u00e3o \u00e9 sobre um dia. \u00c9 sobre uma jornada inteira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que lan\u00e7ar um evento,&nbsp;<strong>o grupo apresenta uma leitura contempor\u00e2nea do que o p\u00fablico busca hoje: experi\u00eancias que combinam cultura, movimento, sa\u00fade e conex\u00e3o \u2014 em um mesmo espa\u00e7o e no mesmo tempo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De quem criou os festivais que marcaram gera\u00e7\u00f5es &#8211;<\/strong>&nbsp;Com mais de tr\u00eas d\u00e9cadas de atua\u00e7\u00e3o,&nbsp;<strong>Luiz Eurico \u00e9 um dos nomes por tr\u00e1s da constru\u00e7\u00e3o da cultura de festivais no Brasil.&nbsp;<\/strong>Sua trajet\u00f3ria inclui projetos que se tornaram refer\u00eancia no pa\u00eds \u2014 como Skol Beats, Creamfields Brasil, Nokia Trends, Tomorrowland Brasil e Electric Zoo \u2014 al\u00e9m de espa\u00e7os ic\u00f4nicos como o Club BASE e o U-Turn, em S\u00e3o Paulo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NYKgaJTyAgdykceQam1dLkPd3wJVcR0YBiLqtacGLW4NGejPyvNVN-kWqbWwhMmr_y2jtl4F7SBufKi1ebMvDi4zki6bm-qvyU0su9knDJLIjmTbRyzV9de5iopkEXuFfggERs_WS-bX1YZet-YRxat8vT49i0vS0tpnRhknuMtvBY4OkdWWzTAPhT6kCN-KhfeQYD5q2D_hN9M9YtyvQym4yibvtYQ0QOSJ8TATOxU=s0-d-e1-ft#https:\/\/s3.us-east-1.wasabisys.com\/wasabi.cse360.com.br\/email-editor-files\/408fe492-42dc-4409-13b5-08da9b0afd9e\/d7d6b918-56fe-4afa-b082-ec5702cdc4f6.jpeg\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo dos anos, Eurico esteve no centro da transforma\u00e7\u00e3o do entretenimento, conectando curadoria art\u00edstica, conceito e marcas de forma pioneira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora,&nbsp;<strong>com o Lost &amp; Found, ele leva esse repert\u00f3rio para um novo territ\u00f3rio: um festival onde a m\u00fasica deixa de ser o \u00fanico protagonista para dividir espa\u00e7o com o bem-estar, o movimento e a conex\u00e3o com a natureza.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A proposta \u00e9 clara: menos sobre assistir e mais sobre viver.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando o esporte deixa de ser performance e vira experi\u00eancia &#8211; Se a m\u00fasica vem com o peso de quem construiu o mercado, o esporte chega com a autenticidade de quem vive essa rotina todos os dias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Zion Sports Hub \u2014 formada por Marcos Rizzardi e Nat\u00e1lia Unger \u2014 atua h\u00e1 anos criando projetos que conectam marcas, atletas e comunidades, ao lado da ICONS Agency, de Peu Guimar\u00e3es, respons\u00e1vel pela execu\u00e7\u00e3o dos eventos. Mais do que especialistas, s\u00e3o praticantes: vivem treinos, provas e o lifestyle ativo que hoje se consolida como comportamento cultural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com cases como Olympikus, DUX Nutrition Lab, Under Armour, Adidas, ON, Garmin, Bar\u00e7a Legends, Evoke, Japan House, entre outros, o grupo construiu uma abordagem pr\u00f3pria: transformar esporte em narrativa, experi\u00eancia e pertencimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>No Lost &amp; Found, esse olhar se traduz em um convite ao movimento sem press\u00e3o \u2014 onde correr, treinar ou simplesmente se mover faz parte da experi\u00eancia, e n\u00e3o de uma meta.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Um festival criado por quem vive o que entrega &#8211;<\/strong>&nbsp;O grande diferencial do Lost &amp; Found est\u00e1 na origem: ele \u00e9 concebido por quem j\u00e1 levou milh\u00f5es de pessoas para festivais \u2014 e tamb\u00e9m por quem acorda cedo para treinar, participa de provas e constr\u00f3i comunidade no dia a dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa combina\u00e7\u00e3o d\u00e1 ao projeto uma camada rara de autenticidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por isso, quando o festival prop\u00f5e \u201cacalmar a mente, sentir a m\u00fasica e manter o corpo em movimento\u201d, n\u00e3o se trata de discurso \u2014 mas de pr\u00e1tica.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Lost &amp; Found nasce como reflexo de um novo comportamento: o de um p\u00fablico que n\u00e3o quer mais escolher entre entretenimento e bem-estar, mas viver ambos de forma integrada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Criado por Luiz Eurico e pela Zion Sports Hub, festival in\u00e9dito prop\u00f5e integrar m\u00fasica, esporte e bem-estar em uma experi\u00eancia imersiva \u2014 e chega com ambi\u00e7\u00e3o de redefinir o calend\u00e1rio brasileiro \u00a0O Brasil est\u00e1 prestes a ganhar um novo tipo de festival \u2014 e ele n\u00e3o vem de um laborat\u00f3rio de tend\u00eancias, mas da viv\u00eancia<\/p>","protected":false},"author":2,"featured_media":26381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,166,308],"tags":[5330,5331],"class_list":["post-26380","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eai-bora-nessa","category-musica","category-noticias","tag-lost-e-found","tag-novo-formato-de-festival"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lost e Found Lan\u00e7a Novo Formato de Festival no Brasil<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o festival in\u00e9dito Lost &amp; Found em 2026. 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