{"id":26259,"date":"2026-06-15T19:24:49","date_gmt":"2026-06-15T19:24:49","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=26259"},"modified":"2026-06-15T19:24:53","modified_gmt":"2026-06-15T19:24:53","slug":"natura-lideranca-market-share-refis-cosmeticos-brasil-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/06\/15\/natura-lideranca-market-share-refis-cosmeticos-brasil-2026\/","title":{"rendered":"\u00a0Dia do Refil: Natura \u00e9 l\u00edder em refis de cosm\u00e9ticos nos lares brasileiros e det\u00e9m mais da metade da participa\u00e7\u00e3o de mercado"},"content":{"rendered":"

Com 55% de market share,marca \u00e9 capaz de reduzir o uso de pl\u00e1stico em at\u00e9 85%,atendendo \u00e0 busca por consumo inteligente,economia e praticidade<\/em><\/p>\n\n\n\n

Desde que introduziu os primeiros produtos cosm\u00e9ticos refil\u00e1veis no Brasil,em 1983,a Natura vem ampliando o acesso e a cultura de reutiliza\u00e7\u00e3o de embalagens no pa\u00eds. Como reflexo de mais de quatro d\u00e9cadas de inova\u00e7\u00e3o,a companhia consolida sua posi\u00e7\u00e3o como a fabricante l\u00edder em refis nos lares brasileiros, segundo levantamento da Worldpanel by Numerator.<\/p>\n\n\n\n

O levantamento evidencia a lideran\u00e7a da marca e a solidez no setor: a Natura det\u00e9m 55% de\u00a0market share<\/em>\u00a0em valor na categoria de refis de higiene e beleza no Brasil. Na pr\u00e1tica, a cada R$2 gastos com refis de cosm\u00e9ticos no Pa\u00eds, pelo menos R$1 \u00e9 destinado a produtos da Natura.<\/p>\n\n\n\n

A expans\u00e3o do uso de refis no Brasil passa pela atua\u00e7\u00e3o das Consultoras de Beleza da Natura, que t\u00eam papel central na conscientiza\u00e7\u00e3o dos consumidores. Em 2025,o canal de venda direta respondeu por 76% das vendas de refis da marca. Durante o processo de recompra,elas incentivam os clientes a optarem pelos refis ao destacar benef\u00edcios econ\u00f4micos e ambientais.<\/p>\n\n\n\n

Esse desempenho mercadol\u00f3gico tamb\u00e9m est\u00e1 diretamente conectado \u00e0 compreens\u00e3o do que \u00e9 relevante para o cliente no atual cen\u00e1rio macroecon\u00f4mico nacional. Diante disso,linhas da Natura, como Ekos, Tododia e Chronos ganham cada vez mais espa\u00e7o nas casas dos brasileiros, com especial destaque para o volume de consumo nas categorias de Cuidados para o Corpo e Desodorantes.<\/p>\n\n\n

\n
\"\"
Cr\u00e9ditos:divulga\u00e7\u00e3o Natura<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Atualmente, 90% das embalagens da companhia s\u00e3o recicl\u00e1veis, refil\u00e1veis ou compost\u00e1veis, com a meta p\u00fablica de chegar a 100% at\u00e9 2030. As vers\u00f5es em refil da Natura s\u00e3o capazes de reduzir o uso de pl\u00e1stico em at\u00e9 85%.<\/p>\n\n\n\n

Relat\u00f3rio Integrado 2025<\/strong><\/p>\n\n\n\n

As informa\u00e7\u00f5es detalhadas sobre este e outros assuntos est\u00e3o reunidas no Relat\u00f3rio Integrado 2025 da Natura, lan\u00e7ado na \u00faltima quinta-feira (11), que consolida dados, metas e avan\u00e7os da companhia na agenda ESG, inova\u00e7\u00e3o e outras frentes de atua\u00e7\u00e3o. <\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Com 55% de market share,marca \u00e9 capaz de reduzir o uso de pl\u00e1stico em at\u00e9 85%,atendendo \u00e0 busca por consumo inteligente,economia e praticidade Desde que introduziu os primeiros produtos cosm\u00e9ticos refil\u00e1veis no Brasil,em 1983,a Natura vem ampliando o acesso e a cultura de reutiliza\u00e7\u00e3o de embalagens no pa\u00eds. Como reflexo de mais de quatro d\u00e9cadas<\/p>","protected":false},"author":2,"featured_media":26260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162,3050],"tags":[5304,563,5303],"class_list":["post-26259","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beleza-e-bem-estar","category-branding","tag-lidera-mercado","tag-natura","tag-share-refis-de-cosmeticos"],"yoast_head":"\nNatura Lidera Mercado com 55% de Share Refis de Cosm\u00e9ticos<\/title>\n<meta name=\"description\" content=\"Veja como a Natura consolidou 55% de market share na categoria de refis de higiene e beleza no Brasil. 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