{"id":25752,"date":"2026-06-10T00:00:00","date_gmt":"2026-06-10T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/06\/10\/320184-adlocal-bate-recorde-de-leads-para-hospital-veterinario\/"},"modified":"2026-06-10T00:00:00","modified_gmt":"2026-06-10T00:00:00","slug":"320184-adlocal-bate-recorde-de-leads-para-hospital-veterinario","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/06\/10\/320184-adlocal-bate-recorde-de-leads-para-hospital-veterinario\/","title":{"rendered":"AdLocal bate recorde de leads para hospital veterin\u00e1rio"},"content":{"rendered":"<p>O mercado pet brasileiro mant\u00e9m trajet\u00f3ria de crescimento e amplia a participa\u00e7\u00e3o dos servi\u00e7os veterin\u00e1rios na economia do setor. Dados da <a href=\"https:\/\/abempet.org.br\/informacoes-gerais-do-setor\/\">Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Produtos para Animais de Estima\u00e7\u00e3o (Abinpet)<\/a> indicam que o mercado pet brasileiro faturou R$ 75,4 bilh\u00f5es em 2024. Na composi\u00e7\u00e3o desse total, os servi\u00e7os veterin\u00e1rios somaram R$ 7,7 bilh\u00f5es, equivalente a 10,2% do faturamento do setor. O Brasil tamb\u00e9m ocupa posi\u00e7\u00e3o de destaque em popula\u00e7\u00e3o pet, com cerca de 160 milh\u00f5es de animais de estima\u00e7\u00e3o, segundo <a href=\"https:\/\/www12.senado.leg.br\/noticias\/infomaterias\/2024\/12\/brasil-tem-terceira-maior-populacao-pet-do-mundo-veja-os-projetos-do-senado-sobre-o-assunto\">levantamento do Senado Federal<\/a> com base em dados da Abinpet.<\/p>\n<p>O avan\u00e7o do setor acompanha mudan\u00e7as na jornada de busca por atendimento veterin\u00e1rio. Relat\u00f3rio da <a href=\"https:\/\/americanpetproducts.org\/news\/u.s.-pet-industry-reaches-158-billion-in-2025-poised-for-continued-growth-in-2026\">American Pet Products Association (APPA)<\/a> estima gastos de US$ 158 bilh\u00f5es com pets nos Estados Unidos em 2025, com proje\u00e7\u00e3o de atingir US$ 165 bilh\u00f5es em 2026. J\u00e1 o mercado global de hospitais veterin\u00e1rios foi estimado em US$ 61,64 bilh\u00f5es em 2024 e pode alcan\u00e7ar US$ 120,13 bilh\u00f5es at\u00e9 2033, conforme proje\u00e7\u00e3o da <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/veterinary-hospitals-market-report\">Grand View Research<\/a>. O crescimento \u00e9 associado \u00e0 amplia\u00e7\u00e3o de servi\u00e7os especializados e ao uso crescente de canais digitais para localiza\u00e7\u00e3o de cl\u00ednicas, hospitais e servi\u00e7os emergenciais.<\/p>\n<p>Pesquisas relacionadas a atendimento veterin\u00e1rio passaram a ocorrer com maior frequ\u00eancia em buscadores digitais, especialmente em situa\u00e7\u00f5es de urg\u00eancia ou em buscas por proximidade geogr\u00e1fica. Nesse contexto, dados acompanhados pela <a href=\"https:\/\/reportei.com\/\">plataforma de relat\u00f3rios Reportei<\/a>, em uma opera\u00e7\u00e3o de Google Ads conduzida pela ag\u00eancia <a href=\"https:\/\/www.adlocal.com.br\/\">AdLocal<\/a> para um hospital veterin\u00e1rio regional, registraram taxa m\u00e9dia de cliques (CTR) de 11,59% ao longo de aproximadamente nove meses.<\/p>\n<p>Para fins comparativos, o <a href=\"https:\/\/vetmarketingreport.com\/ads-results\/\">VetMarketingReport<\/a>, relat\u00f3rio de benchmarks voltado ao setor veterin\u00e1rio, aponta m\u00e9dia de CTR de 7,39% para campanhas da ind\u00fastria. Considerando o per\u00edodo monitorado, a taxa observada na opera\u00e7\u00e3o ficou cerca de 57% acima do indicador agregado do segmento. No mesmo intervalo, foram contabilizadas 253 convers\u00f5es atribu\u00eddas \u00e0s campanhas, incluindo contatos realizados por WhatsApp, liga\u00e7\u00f5es originadas a partir dos an\u00fancios e preenchimento de formul\u00e1rios no site.<\/p>\n<p>A estrutura de m\u00eddia acompanhada considerou diferentes momentos da jornada do tutor. As campanhas de busca foram direcionadas a servi\u00e7os de urg\u00eancia veterin\u00e1ria, exames diagn\u00f3sticos e atendimentos especializados, enquanto an\u00fancios com foco geogr\u00e1fico refor\u00e7aram a presen\u00e7a do hospital em pesquisas por proximidade. Tamb\u00e9m foram utilizadas listas de palavras-chave negativas para reduzir acessos sem inten\u00e7\u00e3o de contrata\u00e7\u00e3o, incluindo buscas relacionadas a cursos e termos n\u00e3o associados ao atendimento cl\u00ednico.<\/p>\n<p>Estudos publicados no <a href=\"https:\/\/avmajournals.avma.org\/view\/journals\/javma\/263\/3\/javma.24.07.0438.xml\">Journal of the American Veterinary Medical Association (JAVMA)<\/a> e na revista <a href=\"https:\/\/veterinaryevidence.org\/index.php\/ve\/article\/view\/345\">Veterinary Evidence<\/a> indicam que tutores chegam ao atendimento cada vez mais informados ap\u00f3s pesquisas online sobre sintomas, especialidades e estrutura das cl\u00ednicas. Segundo Filipe Ruga, CEO da <a href=\"https:\/\/www.adlocal.com.br\/\">AdLocal<\/a>, a ader\u00eancia entre inten\u00e7\u00e3o de busca e informa\u00e7\u00e3o apresentada no an\u00fancio pode influenciar o primeiro contato entre tutor e servi\u00e7o veterin\u00e1rio. &quot;Quando a busca por servi\u00e7os veterin\u00e1rios acontece em momentos de urg\u00eancia, a relev\u00e2ncia do an\u00fancio influencia a decis\u00e3o do tutor&quot;, afirma.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/320184?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Em opera\u00e7\u00e3o de Google Ads conduzida pela AdLocal para hospital veterin\u00e1rio regional, campanhas registraram taxa de cliques (CTR) de 11,59%, cerca de 57% acima da m\u00e9dia de 7,39% apontada pelo VetMarketingReport, com 253 convers\u00f5es no per\u00edodo.<\/p>","protected":false},"author":3,"featured_media":25753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[342,343,344,324,351],"class_list":["post-25752","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-empreendedorismo","tag-marketing","tag-midia","tag-negocios","tag-sociedade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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