{"id":25330,"date":"2026-06-05T19:58:04","date_gmt":"2026-06-05T19:58:04","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=25330"},"modified":"2026-06-05T19:58:22","modified_gmt":"2026-06-05T19:58:22","slug":"beleza-na-web-loreal-keratin-alpha-sleek-exclusivo-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/06\/05\/beleza-na-web-loreal-keratin-alpha-sleek-exclusivo-2026\/","title":{"rendered":"Beleza na Web traz com exclusividade ao Brasil a linha Keratin Alpha Sleek, novo lan\u00e7amento global de L’Or\u00e9al Professionnel"},"content":{"rendered":"

Consolidando seu papel como principal destino de curadoria e inova\u00e7\u00e3o em haircare, a maior plataforma digital de beleza do pa\u00eds lan\u00e7a em primeira m\u00e3o produtos que prolongam o efeito de sal\u00e3o em casa<\/em><\/p>\n\n\n\n

Como principal autoridade e o marketplace mais lembrado pelas consumidoras no Brasil*, a\u00a0Beleza na Web<\/strong>\u00a0foi escolhida pela L’Or\u00e9al Professionnel para lan\u00e7ar, com exclusividade no mercado nacional, a nova linha\u00a0Keratin Alpha Sleek<\/strong>. Desenvolvida especialmente para fios com frizz e\u00a0necessidade de alinhamento<\/strong>, a novidade re\u00fane shampoo, m\u00e1scaras, tratamento e kit completo, permitindo que o consumidor prolongue os resultados do sal\u00e3o diretamente na rotina em casa.<\/p>\n\n\n\n

A chegada antecipada da linha ao portf\u00f3lio de cabelos da Beleza na Web n\u00e3o apenas refor\u00e7a a s\u00f3lida expertise da plataforma na categoria onde iniciou sua trajet\u00f3ria de mercado, mas tamb\u00e9m valida sua relev\u00e2ncia como a parceira estrat\u00e9gica ideal para os maiores lan\u00e7amentos da ind\u00fastria de beleza global.<\/p>\n\n\n\n

Com tecnologia patenteada e resultado de 15 anos de pesquisa,\u00a0Keratin Alpha Sleek<\/strong>\u00a0atua de dentro para fora da fibra capilar e promete reduzir pela metade o tempo de finaliza\u00e7\u00e3o. A linha foi apresentada durante o\u00a0Transformation Day<\/strong>, evento global de L’Or\u00e9al Professionnel realizado em Paris, que reuniu cabeleireiros, especialistas, influenciadores e celebridades de diferentes pa\u00edses para celebrar a transforma\u00e7\u00e3o capilar profissional.<\/p>\n\n\n\n

O grande destaque da noite parisiense conectou diretamente o evento com o ecossistema de Beleza na Web: o renomado cabeleireiro\u00a0Washington Nunnes<\/strong>, que al\u00e9m de embaixador da marca francesa, \u00e9\u00a0expert de Beleza na Web<\/strong>, assinou a transforma\u00e7\u00e3o in\u00e9dita da cantora\u00a0Marina Sena<\/strong>. Em sua primeira mudan\u00e7a de cor na carreira, Marina adotou um\u00a0balayage<\/em>\u00a0caramelo criado por Nunnes. Para tratar,\u00a0promover o alinhamento dos fios<\/strong>\u00a0e garantir o acabamento polido, com brilho e movimento tridimensional p\u00f3s-qu\u00edmica, os fios da artista foram finalizados com a linha Keratin Alpha Sleek, chancelando a alta performance profissional que agora chega direto para as consumidoras da plataforma.<\/p>\n\n\n\n

Com este lan\u00e7amento exclusivo, a Beleza na Web expande sua curadoria premium em haircare profissional, oferecendo solu\u00e7\u00f5es completas de marcas de prest\u00edgio que cobrem desde o cuidado t\u00e9cnico nos sal\u00f5es parceiros at\u00e9 a manuten\u00e7\u00e3o di\u00e1ria de alta performance.<\/p>\n\n\n\n

L\u2019Or\u00e9al Professionnel Keratin Alpha Sleek Shampoo 500ml | Pre\u00e7o sugerido: R$ 335,26<\/strong>
Primeiro passo da rotina, o shampoo limpa os fios e prepara o cabelo para receber os pr\u00f3ximos produtos da linha. Indicado para quem busca uma rotina voltada ao alinhamento, controle do frizz, maciez e brilho.<\/p>\n\n\n\n

<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

L\u2019Or\u00e9al Professionnel Keratin Alpha Sleek Smooth de Tratamento 200ml | Pre\u00e7o sugerido: 188,96<\/strong>
Tratamento desenvolvido para ajudar a disciplinar os fios e prolongar o efeito de sal\u00e3o. A f\u00f3rmula contribui para um acabamento mais alinhado, com toque macio e brilho.<\/p>\n\n\n\n

<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

L\u2019Or\u00e9al Professionnel Keratin Alpha Sleek M\u00e1scara Capilar 250g<\/strong>
M\u00e1scara de tratamento para inserir a tecnologia da linha na rotina de cuidado em casa. Ajuda a controlar o frizz, melhorar a maciez e deixar os fios com apar\u00eancia mais alinhada.<\/p>\n\n\n\n

<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

L\u2019Or\u00e9al Professionnel Keratin Alpha Sleek M\u00e1scara Capilar 500g | Pre\u00e7o sugerido: R$ 289,66<\/strong>
Vers\u00e3o maior da m\u00e1scara capilar, indicada para quem mant\u00e9m uma rotina frequente de tratamento ou deseja prolongar os resultados da linha com mais praticidade.<\/p>\n\n\n\n

<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Kit L\u2019Or\u00e9al Professionnel Keratin Alpha Sleek Duo Super | Pre\u00e7o sugerido: R$ 743,66<\/strong>
Op\u00e7\u00e3o para quem busca uma rotina mais completa de cuidado, combinando produtos da linha para limpar, tratar e ajudar a manter os fios disciplinados por mais tempo.<\/p>\n\n\n\n

<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"

Consolidando seu papel como principal destino de curadoria e inova\u00e7\u00e3o em haircare, a maior plataforma digital de beleza do pa\u00eds lan\u00e7a em primeira m\u00e3o produtos que prolongam o efeito de sal\u00e3o em casa Como principal autoridade e o marketplace mais lembrado pelas consumidoras no Brasil*, a\u00a0Beleza na Web\u00a0foi escolhida pela L’Or\u00e9al Professionnel para lan\u00e7ar, com<\/p>","protected":false},"author":2,"featured_media":25331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[1980,5125],"class_list":["post-25330","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beleza-e-bem-estar","tag-beleza-na-web","tag-linha-keratin-alpha-sleek"],"yoast_head":"\nBeleza na Web Lan\u00e7a Linha Keratin Alpha Sleek no Brasil<\/title>\n<meta name=\"description\" content=\"Saiba tudo sobre a chegada exclusiva da linha Keratin Alpha Sleek da L'Or\u00e9al Professionnel na Beleza na Web. 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