{"id":25272,"date":"2026-06-05T18:53:18","date_gmt":"2026-06-05T18:53:18","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=25272"},"modified":"2026-06-05T18:53:21","modified_gmt":"2026-06-05T18:53:21","slug":"nescau-colecao-capsula-drop-da-jogo-sportswear-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/06\/05\/nescau-colecao-capsula-drop-da-jogo-sportswear-2026\/","title":{"rendered":"NESCAU\u00ae lan\u00e7a cole\u00e7\u00e3o de roupas inspirada no sportswearpara se conectar com a nova gera\u00e7\u00e3o\u00a0\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Como parte da estrat\u00e9gia da marca de refor\u00e7ar relev\u00e2ncia cultural com os jovens<strong>,&nbsp;<\/strong>a marca amplia sua conex\u00e3o ao entrar no universo da moda com uma cole\u00e7\u00e3o que combina esporte e atitude<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Presente h\u00e1 d\u00e9cadas na rotina dos brasileiros e conectada a diferentes gera\u00e7\u00f5es por meio da energia, do esporte e do movimento, NESCAU\u00ae<strong>\u00a0<\/strong>d\u00e1 um novo passo em sua trajet\u00f3ria e entra, pela primeira vez, no territ\u00f3rio da moda com o lan\u00e7amento da cole\u00e7\u00e3o c\u00e1psula &#8220;Drop D\u00e1 Jogo&#8221;, inspirada no lifestyle do esporte contempor\u00e2neo e nos c\u00f3digos culturais da nova gera\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto nasce com a proposta de ampliar a conex\u00e3o de NESCAU\u00ae com o p\u00fablico jovem para al\u00e9m do consumo tradicional, aproximando a marca do universo da moda, do sportswear e das express\u00f5es de estilo que fazem parte do cotidiano dessa gera\u00e7\u00e3o. O lan\u00e7amento tamb\u00e9m acompanha o atual momento de comunica\u00e7\u00e3o da marca, que recentemente apresentou sua nova campanha, desenvolvida pela Ogilvy, trazendo o esporte e a m\u00fasica como pontes para a conex\u00e3o com a cultura jovem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com cerca de 15 pe\u00e7as, a cole\u00e7\u00e3o aposta em modelagens amplas, elementos gr\u00e1ficos modernos e itens vers\u00e1teis pensados para diferentes ocasi\u00f5es da rotina \u2014 da rua ao conforto de casa. Inspirada no universo esportivo contempor\u00e2neo e em looks criados para o videoclipe da nova campanha da marca, a linha traduz visualmente a energia de NESCAU\u00ae por meio de cores, estampas e texturas que reinterpretam de forma sutil elementos ic\u00f4nicos da marca, como o raio, sem trazer diretamente os c\u00f3digos tradicionais da identidade visual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que pe\u00e7as esportivas, a cole\u00e7\u00e3o prop\u00f5e uma conex\u00e3o entre moda, comportamento e express\u00e3o individual, acompanhando uma gera\u00e7\u00e3o que enxerga o vestir como extens\u00e3o de identidade e pertencimento cultural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;NESCAU\u00ae sempre acompanhou diferentes gera\u00e7\u00f5es por meio do esporte e da energia. Entrar no universo da moda \u00e9 uma forma de ampliar essa conversa com o p\u00fablico jovem, nos conectando ainda mais com temas que fazem parte da rotina e da cultura dessa gera\u00e7\u00e3o. A cole\u00e7\u00e3o foi pensada justamente para traduzir essa energia em pe\u00e7as vers\u00e1teis, atuais e que tenham espa\u00e7o no dia a dia das pessoas&#8221;<\/em>, afirma Lara\u202fNaccache\u202fMiranda, diretora de Marketing de Bebidas e Cereais Fam\u00edlia da Nestl\u00e9\u00ae no Brasil.\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dire\u00e7\u00e3o criativa da cole\u00e7\u00e3o leva assinatura do designer Rafael Nascimento, da Another Place, respons\u00e1vel por transformar os c\u00f3digos da marca em uma leitura contempor\u00e2nea e conectada \u00e0s principais refer\u00eancias atuais da moda urbana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O processo criativo partiu justamente da ideia de transformar a energia de NESCAU\ufe0f em algo visual, moderno e desej\u00e1vel dentro da moda. Buscamos refer\u00eancias do universo esportivo e streetwear para criar pe\u00e7as vers\u00e1teis, com personalidade e que as pessoas realmente queiram usar no dia a dia&#8221;, explica Rafael Nascimento, diretor criativo da Another Place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cole\u00e7\u00e3o ser\u00e1 limitada e estar\u00e1 dispon\u00edvel a partir de 27 de maio exclusivamente no site:&nbsp;<a href=\"https:\/\/dropdajogo.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Drop d\u00e1 Jogo<\/u><\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Como parte da estrat\u00e9gia da marca de refor\u00e7ar relev\u00e2ncia cultural com os jovens,&nbsp;a marca amplia sua conex\u00e3o ao entrar no universo da moda com uma cole\u00e7\u00e3o que combina esporte e atitude&nbsp; Presente h\u00e1 d\u00e9cadas na rotina dos brasileiros e conectada a diferentes gera\u00e7\u00f5es por meio da energia, do esporte e do movimento, NESCAU\u00ae\u00a0d\u00e1 um novo<\/p>","protected":false},"author":2,"featured_media":25276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3050,609,315],"tags":[5098,5096,5097],"class_list":["post-25272","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-moda","category-noticias-corporativas-dino","tag-colecao-drop-da-jogo","tag-nescau-2","tag-sportswear"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NESCAU\u00ae Lan\u00e7a Cole\u00e7\u00e3o Drop D\u00e1 Jogo Inspirada no Sportswear<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a nova cole\u00e7\u00e3o c\u00e1psula NESCAU\u00ae Drop D\u00e1 Jogo em parceria com a Another Place. 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