{"id":25180,"date":"2026-06-03T00:00:00","date_gmt":"2026-06-03T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/06\/03\/321158-wizard-by-pearson-consolida-ingles-no-esporte\/"},"modified":"2026-06-03T00:00:00","modified_gmt":"2026-06-03T00:00:00","slug":"321158-wizard-by-pearson-consolida-ingles-no-esporte","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/06\/03\/321158-wizard-by-pearson-consolida-ingles-no-esporte\/","title":{"rendered":"Wizard by Pearson consolida ingl\u00eas no esporte"},"content":{"rendered":"<p>A bandeirada final da Corrida Time Brasil, realizada em maio, no Rio de Janeiro, com a presen\u00e7a de atletas amadores e consagrados, como Vanderlei Cordeiro de Lima, deixou um legado que vai muito al\u00e9m das pistas. Para a &quot;Wizard by Pearson&quot;, o balan\u00e7o p\u00f3s-evento tangibiliza o prop\u00f3sito central que rege suas a\u00e7\u00f5es estrat\u00e9gicas no esporte, como a parceria com o Comit\u00ea Ol\u00edmpico do Brasil (COB): consolidar o ingl\u00eas como ferramenta pr\u00e1tica de expans\u00e3o de oportunidades profissionais, acad\u00eamicas e internacionais, especialmente para jovens talentos e profissionais conectados ao esporte.<\/p>\n<p>Em um ambiente esportivo cada vez mais globalizado, o aprendizado de idiomas se tornou uma ferramenta estrat\u00e9gica de acesso, mobilidade e proje\u00e7\u00e3o de carreiras. Ao capacitar atletas, comiss\u00f5es t\u00e9cnicas e o ecossistema esportivo, a marca mostra que a prepara\u00e7\u00e3o para ciclos esportivos internacionais cada vez mais exigentes, como os Jogos de Los Angeles 2028 \u2014 prop\u00f3sito por tr\u00e1s da parceria com o COB \u2014, tamb\u00e9m passa por comunica\u00e7\u00e3o, mobilidade e conex\u00e3o global.<\/p>\n<p>Entre 2025 e 2026, a Wizard by Pearson j\u00e1 impactou atletas e colaboradores de institui\u00e7\u00f5es como o Esporte Clube Bahia, Botafogo de Futebol e Regatas, Kings League e, mais recentemente, do COB, por meio de suas parcerias no segmento do esporte. Apenas com o COB, cerca de 400 pessoas (atletas e Time Brasil) j\u00e1 foram envolvidas com a parceria. &quot;Quando conectamos esporte e educa\u00e7\u00e3o, criamos possibilidades reais de transforma\u00e7\u00e3o. O aprendizado de idiomas vai al\u00e9m da sala de aula: ele abre portas, transcende barreiras globais e prepara talentos brasileiros para novos desafios&quot;, afirma Anderson Estev\u00e3o, diretor comercial da Pearson na Am\u00e9rica Latina.<\/p>\n<p><strong>Ativa\u00e7\u00f5es<\/strong><\/p>\n<p>A Wizard by Pearson, em parceria com a ag\u00eancia de live marketing VISTA, desenvolveu para a Corrida Brasil uma estrat\u00e9gia de <em>brand experience<\/em> que abrangeu toda a jornada do participante (pr\u00e9, durante e p\u00f3s-prova). A rede de ensino foi a \u00fanica marca a assinar itens dentro do kit oficial do corredor, com meias personalizadas, bandanas e ventiladores manuais, al\u00e9m da oferta de quatro aulas gratuitas de ingl\u00eas para os inscritos.<\/p>\n<p>Durante a corrida, o estande propriet\u00e1rio de 25 m\u00b2 funcionou como um ponto de intera\u00e7\u00e3o com o p\u00fablico, com roleta e desafios pr\u00e1ticos de ingl\u00eas, com aproximadamente 2.700 visitantes ao longo de todas as fases do evento. A estrutura chamou a aten\u00e7\u00e3o do p\u00fablico, atletas e personalidades do esporte, com a presen\u00e7a de profissionais como Dora Varella (skate) e Rosangela Cristina Oliveira Santos (atletismo).<\/p>\n<p>A Wizard tamb\u00e9m concedeu bolsas de estudo de um ano de ingl\u00eas da Wizard ON (plataforma de ensino de idiomas 100% online e ao vivo da rede de escolas Wizard) aos vencedores das provas de 5 km e 10 km. A relev\u00e2ncia do tema tamb\u00e9m aparece em pesquisas recentes: a pesquisa <a rel=\"follow\" href=\"https:\/\/www.pearson.com\/content\/dam\/one-dot-com\/one-dot-com\/pearson-languages\/en-gb\/pdfs\/Opinion-Box-Brazil.pdf\">Idiomas e Habilidades<\/a>, realizada em 2025 pela Pearson e Opinion Box, revela que oito em cada dez brasileiros concordam que dominar outra l\u00edngua abre portas para o desenvolvimento de compet\u00eancias profissionalmente valiosas.<\/p>\n<p><strong>Esporte como plataforma de desenvolvimento<\/strong><\/p>\n<p>A Corrida Time Brasil \u00e9 apenas um dos reflexos de um ecossistema esportivo muito mais amplo. Al\u00e9m do COB, a Wizard tem expandido o acesso \u00e0 educa\u00e7\u00e3o como parceira oficial da Kings League Brazil \u2014 dialogando com a Gera\u00e7\u00e3o Z e criadores de conte\u00fado \u2014, e por meio de parcerias com clubes de renome, como Esporte Clube Bahia e Botafogo.<\/p>\n<p>Em diferentes territ\u00f3rios esportivos \u2014 do alto rendimento ao entretenimento digital \u2014 a Wizard by Pearson refor\u00e7a como o aprendizado de idiomas vem se consolidando como parte estrat\u00e9gica da prepara\u00e7\u00e3o de atletas e jovens talentos para um cen\u00e1rio cada vez mais internacional, conectado e competitivo.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/321158?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Com ativa\u00e7\u00f5es na \u00faltima Corrida Time Brasil, em parceria com o COB, marca refor\u00e7a sua estrat\u00e9gia de unir educa\u00e7\u00e3o, esporte e desenvolvimento de jovens talentos por meio do aprendizado de idiomas<\/p>","protected":false},"author":3,"featured_media":25181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[358,365,330,343,344],"class_list":["post-25180","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-educacao","tag-esportes","tag-eventos","tag-marketing","tag-midia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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