{"id":24683,"date":"2026-05-29T18:51:34","date_gmt":"2026-05-29T18:51:34","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=24683"},"modified":"2026-05-29T18:51:44","modified_gmt":"2026-05-29T18:51:44","slug":"heineken-ativacoes-final-uefa-champions-league-greenbolim-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/29\/heineken-ativacoes-final-uefa-champions-league-greenbolim-2026\/","title":{"rendered":"Heineken\u00ae prepara ativa\u00e7\u00f5es especiais para celebrar a final da UEFA Champions League 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Marca promove experi\u00eancias interativas, brindes exclusivos e benef\u00edcios em bares parceiros para aproximar consumidores do clima da decis\u00e3o europeia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Patrocinadora global da\u00a0<strong>UEFA Champions League<\/strong>\u00a0h\u00e1 mais de tr\u00eas d\u00e9cadas, a Heineken\u00ae preparou uma s\u00e9rie de ativa\u00e7\u00f5es e experi\u00eancias para aproximar os consumidores brasileiros do clima da grande final do campeonato europeu, que acontece neste fim de semana. As iniciativas fazem parte da campanha criada pela LePub &#8220;<a href=\"https:\/\/youtu.be\/NjhGsUX8n2A?si=2YsWnq6BRR0z0HOg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>F\u00e3s t\u00eam mais amigos<\/u><\/strong><\/a><strong>&#8220;<\/strong>, nova plataforma global de patroc\u00ednio da marca e incluem experi\u00eancias interativas em bares, a\u00e7\u00f5es promocionais, brindes exclusivos e din\u00e2micas inspiradas em momentos ic\u00f4nicos da competi\u00e7\u00e3o. Confira as a\u00e7\u00f5es:<br><br><strong>Greenbolim<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/s2601.imxsnd82.com\/3==QNlpzY0EWOlFjOyJmLt92YuM3cvJGbldmbhBEbldmbh9Gdl5mO0MDO5gjMyYDM0ozZlBnauc3bsJDO2QWN3gjZ0YDOyYWNhBDZzUGOiF2MkZmZihDO3UDOGJTJ3UDOGJTJ2UDOyEjRyUSM2AzMx8VL1ETLf9VLwITLfpDO\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os destaques das ativa\u00e7\u00f5es est\u00e1 o Greenbolim, uma experi\u00eancia propriet\u00e1ria da Heineken\u00ae criada pela\u00a0<strong>SEA<\/strong>, ag\u00eancia de trade marketing do\u00a0<strong>Grupo 4ZERO4<\/strong>, inspirada na Pusk\u00e1s Arena, est\u00e1dio que recebe a final da UEFA Champions League 2026. A a\u00e7\u00e3o transforma o cl\u00e1ssico pebolim em uma experi\u00eancia digital imersiva, combinando gameplay customizado, efeitos sonoros de est\u00e1dio, anima\u00e7\u00f5es digitais e diferentes forma\u00e7\u00f5es t\u00e1ticas para ampliar a intera\u00e7\u00e3o do p\u00fablico durante as transmiss\u00f5es dos jogos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos bares participantes, que podem ser conferidos no Hei App, hub de experi\u00eancias da marca Heineken<strong>\u00ae<\/strong>,\u00a0os consumidores poder\u00e3o disputar partidas interativas, participar de torneios entre duplas e acompanhar ativa\u00e7\u00f5es especiais conectadas \u00e0s exibi\u00e7\u00f5es da competi\u00e7\u00e3o. No dia da grande final, em 30 de maio, os estabelecimentos receber\u00e3o campeonatos entre consumidores, com pr\u00eamios especiais para participantes e vencedores, refor\u00e7ando a atmosfera da UEFA Champions League durante as transmiss\u00f5es oficiais. A ativa\u00e7\u00e3o acontecer\u00e1 em S\u00e3o Paulo Capital, Rio de Janeiro, Belo Horizonte, Porto Alegre e Fortaleza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra iniciativa \u00e9 a promo\u00e7\u00e3o &#8220;A terceira por conta!&#8221;, tamb\u00e9m dispon\u00edvel no Hei App. At\u00e9 o dia 31 de julho de 2026, consumidores que comprarem duas Heineken\u00ae DraftBeer 250ml em bares participantes ganham a terceira DraftBeer 250ml. A promo\u00e7\u00e3o est\u00e1 dispon\u00edvel por meio do Hei App, que tamb\u00e9m re\u00fane sugest\u00f5es de bares para assistir \u00e0 final e informa\u00e7\u00f5es sobre as ativa\u00e7\u00f5es da marca ao longo do fim de semana. Os consumidores podem consultar os bares participantes e mais informa\u00e7\u00f5es&nbsp;nesse&nbsp;<a href=\"https:\/\/porconta.heinekenbrasil.com.br\/campanha\/heineken-ucl-draft-beer-2026\" target=\"_blank\" rel=\"noreferrer noopener\"><u>link<\/u><\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Road to UEFA<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/s2601.imxsnd82.com\/11UmO2EmM2cTO6InYu02bj5ycz9mYsV2ZuFGQsV2ZuF2b0Vmb6QzM4kDOyIjNwQjOn5GcuADNzEDOjZTMldDN2MjN3ADN4AjYxETNxcTNkFTNxYGMGJTJxYGMGJTJ2UDOyEjRyUSM2AzMx8VL1ETLf9VLwITLfpzM\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A a\u00e7\u00e3o &#8220;Road to UEFA Champions League&#8221;, trata-se de uma blitz nacional que leva experi\u00eancias interativas para bares participantes em diferentes cidades do pa\u00eds. Durante a din\u00e2mica, promotoras convidam consumidores que estiverem consumindo Heineken\u00ae a participarem de desafios em tablets interativos, nos quais precisam acertar, em tr\u00eas etapas, a sequ\u00eancia de lances hist\u00f3ricos da UEFA Champions League \u2014 desde decis\u00f5es dos jogadores at\u00e9 a dire\u00e7\u00e3o final da bola. Ao final da experi\u00eancia, os participantes descobrem o desfecho real da jogada e podem ganhar brindes exclusivos da marca. A iniciativa acontece em S\u00e3o Paulo Capital, Rio de Janeiro, Belo Horizonte, Porto Alegre, Curitiba, Goi\u00e2nia, Bras\u00edlia, Fortaleza, Recife e Salvador, e tamb\u00e9m chega aos espa\u00e7os Living HNK nos aeroportos de Guarulhos e Viracopos, ampliando a atmosfera da competi\u00e7\u00e3o para importantes hubs de circula\u00e7\u00e3o do pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Clube Heineken<\/strong><br><br>A marca tamb\u00e9m refor\u00e7a as ativa\u00e7\u00f5es do Clube Heineken, plataforma de relacionamento da marca que permite aos consumidores acumularem pontos por meio do cadastro de notas fiscais de compras de produtos Heineken\u00ae em supermercados, e-commerces, bares e restaurantes. A cada R$1 gasto, o consumidor recebe 3 pontos \u2014 com estabelecimentos aceleradores oferecendo pontua\u00e7\u00e3o adicional. Para a UEFA Champions League, o Clube Heineken disponibiliza brindes exclusivos inspirados no torneio, incluindo bon\u00e9, pochete, copo e um kit especial com os tr\u00eas itens. Os produtos poder\u00e3o ser resgatados enquanto durarem os estoques. Mais informa\u00e7\u00f5es est\u00e3o dispon\u00edveis no<a href=\"https:\/\/clube.heineken.com.br\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0<u>Clube Heineken<\/u><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/s2601.imxsnd82.com\/7==QNlpjNhJjN3MmOyJmLt92YuM3cvJGbldmbhBEbldmbh9Gdl5mO0MDO5gjMyYDM0ozZlBnauc3bsNmZzIjN3EjZmJ2N1YDZ3gDZxQDOlFjN3ADNxE2YxITMGJTJxITMGJTJ2UDOyEjRyUSM2AzMx8VL1ETLf9VLwITLfpzN\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Foto: Al\u00ea Virgilio.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte das comemora\u00e7\u00f5es, a marca tamb\u00e9m realizou a&nbsp;<strong>UEFA Champions League Trophy Tour<\/strong>, que passou pelas cidades de S\u00e3o Paulo, Porto Alegre e Rio de Janeiro com experi\u00eancias propriet\u00e1rias que conectaram futebol, cultura e socializa\u00e7\u00e3o \u2014 levando a ta\u00e7a para contextos inesperados e expandindo o territ\u00f3rio do esporte para al\u00e9m do universo tradicional. Mais informa\u00e7\u00f5es ser\u00e3o reveladas em breve. Com mais de 30 anos de patroc\u00ednio da UEFA Champions League, a marca tem sido protagonista na constru\u00e7\u00e3o de experi\u00eancias que aproximam f\u00e3s do campeonato, consolidando o evento esportivo como uma plataforma estrat\u00e9gica de conex\u00e3o, entretenimento e cultura<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Marca promove experi\u00eancias interativas, brindes exclusivos e benef\u00edcios em bares parceiros para aproximar consumidores do clima da decis\u00e3o europeia Patrocinadora global da\u00a0UEFA Champions League\u00a0h\u00e1 mais de tr\u00eas d\u00e9cadas, a Heineken\u00ae preparou uma s\u00e9rie de ativa\u00e7\u00f5es e experi\u00eancias para aproximar os consumidores brasileiros do clima da grande final do campeonato europeu, que acontece neste fim de<\/p>","protected":false},"author":2,"featured_media":24684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,315],"tags":[4973,4974,1032],"class_list":["post-24683","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eai-bora-nessa","category-noticias-corporativas-dino","tag-champions-league","tag-greenbolim","tag-heineken"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken Ativa Bares e App para Final da Champions League<\/title>\n<meta name=\"description\" content=\"A Heineken\u00ae lan\u00e7a o pebolim digital Greenbolim, promo\u00e7\u00f5es no Hei App e a\u00e7\u00f5es em bares para a final da UEFA Champions League 2026. 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