{"id":24607,"date":"2026-05-28T00:00:00","date_gmt":"2026-05-28T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/05\/28\/331842-a-lmr-by-iff-inaugura-novo-campo-experimental-em-grasse\/"},"modified":"2026-05-28T21:21:18","modified_gmt":"2026-05-28T21:21:18","slug":"331842-a-lmr-by-iff-inaugura-novo-campo-experimental-em-grasse","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/28\/331842-a-lmr-by-iff-inaugura-novo-campo-experimental-em-grasse\/","title":{"rendered":"A LMR by IFF inaugura novo campo experimental em Grasse"},"content":{"rendered":"

\nA LMR Naturals by IFF<\/a> \u2014 l\u00edder global em ingredientes naturais para perfumaria, cosm\u00e9ticos e aromas \u2014 inaugurou hoje seu novo campo experimental, o Domaine des Naturels LMR. O campo \u00e9 dedicado ao avan\u00e7o da pesquisa em ingredientes naturais, à preserva\u00e7\u00e3o do patrim\u00f4nio agr\u00edcola de Grasse e à expans\u00e3o da educa\u00e7\u00e3o em produtos naturais. A inaugura\u00e7\u00e3o, que contou com a presen\u00e7a do prefeito de Grasse, J\u00e9r\u00f4me Viaud, um antigo apoiador da ind\u00fastria de perfumes, refor\u00e7a o compromisso cont\u00ednuo da IFF e da LMR com a regi\u00e3o.<\/p>\n

Este comunicado de imprensa inclui multim\u00e9dia. Veja o comunicado completo aqui: https:\/\/www.businesswire.com\/news\/home\/20260527356830\/pt\/<\/a><\/p>\n

\"At<\/p>\n

At Domaine des Naturels LMR, R&D experts research new natural species, variety breeding, cultivation methods and production techniques.<\/p>\n<\/div>\n

\n\u201cEsta inaugura\u00e7\u00e3o reflete mais de duas d\u00e9cadas de investimento cont\u00ednuo em Grasse e em ingredientes naturais\u201d, disse Ana Paula Mendon\u00e7a, presidente da \u00e1rea de Fragr\u00e2ncias da IFF. \u201cCom o Domaine des Naturels LMR, estamos unindo inova\u00e7\u00e3o, preserva\u00e7\u00e3o e compartilhamento de conhecimento para moldar o pr\u00f3ximo cap\u00edtulo dos ingredientes naturais, impulsionado por profunda expertise cient\u00edfica e uma rede de inova\u00e7\u00e3o verdadeiramente global. O que mais importa \u00e9 o que isso proporciona aos nossos clientes: mais liberdade criativa, ingredientes mais distintos e, em \u00faltima an\u00e1lise, verdadeira diferencia\u00e7\u00e3o.\u201d<\/p>\n

Impulsionando a inova\u00e7\u00e3o sustent\u00e1vel em ingredientes naturais
\n
<\/b>O campo experimental de 1,8 hectare opera como uma plataforma integrada de pesquisa e desenvolvimento. Localizado pr\u00f3ximo à sede da LMR em Grasse e ao seu sofisticado ateli\u00ea de cria\u00e7\u00e3o, L\u2019Atelier du Parfumeur, o Domaine des Naturels LMR permite uma abordagem integrada da semente à fragr\u00e2ncia.<\/p>\n

\nSabrya Meflah, presidente da Divis\u00e3o de Fragr\u00e2ncias finas da IFF, afirmou: \u201cO Domaine des Naturels LMR \u00e9 um fant\u00e1stico campo de experimenta\u00e7\u00e3o criativa para que nossos artistas da perfumaria encontrem inspira\u00e7\u00e3o e criem as assinaturas do futuro, aproveitando nosso ecossistema de inova\u00e7\u00e3o \u00fanico em Grasse e no mundo todo.\u201d<\/p>\n

\nAdquirido pela IFF em 2025, o campo se baseia no legado do pioneiro agricultor Constant Viale, seu antigo propriet\u00e1rio. O Domaine des Naturels LMR mant\u00e9m uma cole\u00e7\u00e3o de esp\u00e9cies end\u00eamicas, incluindo rosas, jasmins, tuberosa, \u00edris, narcisos e oliveiras. Combinando m\u00e9todos de cultivo tradicionais com abordagens agron\u00f4micas avan\u00e7adas, o LMR continua a proteger e desenvolver o conhecimento singular de Grasse. O cultivo em terra\u00e7os, as pr\u00e1ticas org\u00e2nicas e as iniciativas de biodiversidade ajudam a preservar tanto a paisagem quanto seu equil\u00edbrio ecol\u00f3gico.<\/p>\n

\nO campo experimental permite que equipes locais explorem variedades de plantas, aprimorem t\u00e9cnicas de cultivo e avaliem insumos de base biol\u00f3gica em condi\u00e7\u00f5es reais. Ao integrar agronomia, extra\u00e7\u00e3o e perfumaria \u2014 com o apoio de uma equipe multidisciplinar de mais de 10 especialistas em bot\u00e2nica \u2014 a LMR aprimora sua capacidade de projetar, validar e ampliar mat\u00e9rias-primas naturais diferenciadas, ao mesmo tempo que apoia sistemas agr\u00edcolas mais resilientes. Com uma abordagem abrangente para a sustentabilidade, a \u00e1rea inclui o abastecimento diversificado de \u00e1gua, o apoio a polinizadores e o desenvolvimento de habitats para a fauna local, fortalecendo ainda mais o compromisso de longa data da LMR com a gest\u00e3o ambiental.<\/p>\n

Gest\u00e3o e educa\u00e7\u00e3o
\n
<\/b>O Domaine des Naturels LMR tamb\u00e9m funciona como um ambiente imersivo dedicado à educa\u00e7\u00e3o sobre ingredientes naturais, oferecendo a clientes, parceiros e perfumistas uma vis\u00e3o direta da realidade do fornecimento e cultivo de materiais naturais.<\/p>\n

\nO local abrigar\u00e1 gradualmente a LMR Naturals Academy, com programas de treinamento e experi\u00eancias pr\u00e1ticas para aprofundar a expertise e garantir a transmiss\u00e3o desse conhecimento especializado.<\/p>\n

\n\u201cAo unir inova\u00e7\u00e3o, tradi\u00e7\u00e3o e educa\u00e7\u00e3o, a LMR Naturals by IFF continua moldando o futuro dos ingredientes naturais\u201d, disse Bertrand de Pr\u00e9ville, gerente-geral da LMR Naturals by IFF. \u201cEstamos sediados em Grasse, conectados a uma rede global e guiados por uma vis\u00e3o de longo prazo.\u201d<\/p>\n

\nDesde a aquisi\u00e7\u00e3o da LMR Naturals em 2000, a IFF tem investido continuamente em Grasse. Baseando-se na vis\u00e3o pioneira da fundadora da LMR, Monique R\u00e9my, esse compromisso constante continua a elevar os padr\u00f5es em ingredientes naturais, combinando ci\u00eancia, agricultura e a arte da perfumaria. Isso tamb\u00e9m integra Grasse a uma rede global de pesquisa que abrange o Brasil, os Estados Unidos, a \u00c1sia e outros pa\u00edses, permitindo que o conhecimento gerado no Domaine des Naturels LMR se estenda \u00e0s 14 plataformas de inova\u00e7\u00e3o da IFF em todo o mundo.<\/p>\n

Sobre a LMR Naturals by IFF
\n
<\/b>Fundada em 1983 por Monique R\u00e9my e adquirida pela IFF no ano 2000, a LMR Naturals \u00e9 uma unidade de neg\u00f3cios registrada dentro da IFF dedicada ao desenvolvimento de ingredientes naturais inovadores, de alta qualidade e com origem sustent\u00e1vel. A LMR Naturals apoia perfumistas do mundo todo com um amplo portf\u00f3lio de ingredientes naturais para fragr\u00e2ncias finas, beleza, cuidados pessoais, cuidados com a casa e aromatizantes com aplica\u00e7\u00f5es gustativas. Para mais informa\u00e7\u00f5es, acesse https:\/\/www.iff.com\/scent\/lmr-naturals\/<\/a>.<\/p>\n

Bem-vindo à IFF
\n
<\/b>Na IFF (NYSE: IFF), criamos alegria por meio da ci\u00eancia, da criatividade e da paix\u00e3o. Como l\u00edder global em sabor, aroma, ingredientes alimentares, sa\u00fade e bioci\u00eancias, estamos inovando para o futuro. Todos os dias, oferecemos solu\u00e7\u00f5es inovadoras e sustent\u00e1veis \u200b\u200bque elevam os produtos que as pessoas adoram \u2014 promovendo o bem-estar, encantando os sentidos e aprimorando a experi\u00eancia humana. Saiba mais em iff.com<\/a>, LinkedIn<\/a>, Instagram<\/a> e Facebook<\/a>.<\/p>\n

\n\u00a9 2026 International Flavors & Fragrances Inc. IFF \u00e9 uma marca registrada. Todos os direitos reservados.<\/p>\n

\nO texto no idioma original deste an\u00fancio \u00e9 a vers\u00e3o oficial autorizada. As tradu\u00e7\u00f5es s\u00e3o fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que \u00e9 a \u00fanica vers\u00e3o do texto que tem efeito legal.<\/p>\n

\"\"<\/span><\/p>\n

Ver a vers\u00e3o original em businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260527356830\/pt\/<\/a><\/span><\/p>\n

Contato:<\/b><\/p>\n

\nJudith Gross, Vice-Presidente de Comunica\u00e7\u00e3o e Marca\n<\/p>\n

Departamento: Fragr\u00e2ncias\n<\/p>\n

E-mail: scentmediarequest@iff.com<\/a><\/p>\n

Fonte: <\/strong>BUSINESS WIRE<\/a>\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Refor\u00e7ando a lideran\u00e7a da IFF em ingredientes naturais para perfumaria.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[349,336,357,339,324],"class_list":["post-24607","post","type-post","status-publish","format-standard","category-noticias-corporativas-dino","tag-arte","tag-atacado-e-varejo","tag-estilo-de-vida","tag-meio-ambiente","tag-negocios"],"yoast_head":"\nA LMR by IFF inaugura novo campo experimental em Grasse - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/05\/28\/331842-a-lmr-by-iff-inaugura-novo-campo-experimental-em-grasse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A LMR by IFF inaugura novo campo experimental em Grasse - 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