{"id":24357,"date":"2026-05-27T00:00:00","date_gmt":"2026-05-27T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/05\/27\/330155-avant-inicia-nova-etapa-de-gestao-e-marca\/"},"modified":"2026-05-27T00:00:00","modified_gmt":"2026-05-27T00:00:00","slug":"330155-avant-inicia-nova-etapa-de-gestao-e-marca","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/27\/330155-avant-inicia-nova-etapa-de-gestao-e-marca\/","title":{"rendered":"Avant inicia nova etapa de gest\u00e3o e marca"},"content":{"rendered":"<p>A <a rel=\"follow\" href=\"https:\/\/avantlux.com.br\/\">Avant<\/a>, empresa brasileira do setor de ilumina\u00e7\u00e3o, iniciou uma nova etapa de gest\u00e3o e posicionamento de marca. O movimento envolve a reorganiza\u00e7\u00e3o da \u00e1rea Comercial e Marketing, a integra\u00e7\u00e3o da comunica\u00e7\u00e3o institucional e a unifica\u00e7\u00e3o de nomenclaturas de linhas e selos, que passam a ser apresentados sob a marca Avant. Entre as mudan\u00e7as est\u00e1 a nomea\u00e7\u00e3o de Felipe Filgueiras como diretor comercial &amp; marketing da companhia. Felipe j\u00e1 fazia parte da empresa e passa a ocupar a nova posi\u00e7\u00e3o em uma fase voltada ao fortalecimento da marca, expans\u00e3o de mercado, evolu\u00e7\u00e3o dos canais comerciais e acelera\u00e7\u00e3o digital, conforme comunicado assinado por Rubens Moreira, CEO da Avant.<\/p>\n<p>A nova etapa est\u00e1 relacionada ao processo de reestrutura\u00e7\u00e3o interna conduzido pela companhia. &quot;A Avant concluiu recentemente um processo de reestrutura\u00e7\u00e3o que reflete nossa vis\u00e3o de longo prazo e nosso compromisso com sustentabilidade, inova\u00e7\u00e3o e crescimento. Esse movimento tamb\u00e9m est\u00e1 conectado ao fortalecimento da marca Avant e \u00e0 constru\u00e7\u00e3o de uma opera\u00e7\u00e3o mais integrada&quot;, afirma Rubens Moreira.<\/p>\n<p>A reorganiza\u00e7\u00e3o da marca inclui a ado\u00e7\u00e3o de uma identidade \u00fanica e exclusiva Avant, que ser\u00e1 apresentada ao mercado por meio da campanha &quot;Sempre foi Avant!&quot;. A iniciativa tem como objetivo explicar que diferentes frentes, linhas e selos desenvolvidos ao longo da trajet\u00f3ria da companhia sempre fizeram parte do portf\u00f3lio da empresa e passam a compor uma comunica\u00e7\u00e3o centralizada.<\/p>\n<p>Segundo o comunicado assinado por Rubens Moreira, a nova organiza\u00e7\u00e3o da \u00e1rea Comercial e Marketing tem como foco crescimento sustent\u00e1vel, fortalecimento da marca, expans\u00e3o de mercado, evolu\u00e7\u00e3o dos canais comerciais e acelera\u00e7\u00e3o digital. O documento tamb\u00e9m informa que o movimento est\u00e1 relacionado \u00e0 gera\u00e7\u00e3o de valor a longo prazo e \u00e0 prepara\u00e7\u00e3o da companhia para oportunidades de mercado.<\/p>\n<p>A mudan\u00e7a ocorre em um momento em que a Avant busca concentrar em uma \u00fanica marca as frentes de produto, relacionamento e comunica\u00e7\u00e3o. A empresa atua no mercado de ilumina\u00e7\u00e3o h\u00e1 quase 30 anos e possui distribui\u00e7\u00e3o nacional, com produtos voltados a aplica\u00e7\u00f5es residenciais, comerciais, corporativas e industriais.<\/p>\n<p>Com a unifica\u00e7\u00e3o, conte\u00fados relacionados a lan\u00e7amentos, arquitetura, ilumina\u00e7\u00e3o decorativa, aplica\u00e7\u00f5es t\u00e9cnicas, produtos profissionais e relacionamento com especificadores passam a fazer parte da comunica\u00e7\u00e3o principal da Avant. A empresa informa que a mudan\u00e7a n\u00e3o altera a continuidade do portf\u00f3lio, mas reorganiza a forma como suas frentes de atua\u00e7\u00e3o ser\u00e3o apresentadas ao mercado.<\/p>\n<p>A companhia projeta para este ano crescimento acima de 10% em rela\u00e7\u00e3o ao exerc\u00edcio anterior, sustentado pela expans\u00e3o de demanda nos diferentes canais e segmentos em que atua e pela base operacional e comercial da empresa.<\/p>\n<p>A Avant tamb\u00e9m prev\u00ea, ao longo do segundo semestre de 2026, investimento em refor\u00e7o de estoque com o objetivo de ampliar a disponibilidade de produtos, aumentar a capacidade de atendimento e atender oportunidades de mercado identificadas para o per\u00edodo.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/330155?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A Avant iniciou uma etapa de reorganiza\u00e7\u00e3o estrat\u00e9gica que envolve a \u00e1rea Comercial e Marketing, a integra\u00e7\u00e3o da comunica\u00e7\u00e3o institucional e a unifica\u00e7\u00e3o de nomenclaturas de linhas e selos sob a marca Avant. O movimento tamb\u00e9m inclui a nomea\u00e7\u00e3o de Felipe Filgueiras como diretor comercial &#038; marketing.<\/p>","protected":false},"author":3,"featured_media":24358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[336,341,347,343,324],"class_list":["post-24357","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-economia","tag-industrias","tag-marketing","tag-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avant inicia nova etapa de gest\u00e3o e marca - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/05\/27\/330155-avant-inicia-nova-etapa-de-gestao-e-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avant inicia nova etapa de gest\u00e3o e marca - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"og:description\" content=\"A Avant iniciou uma etapa de reorganiza\u00e7\u00e3o estrat\u00e9gica que envolve a \u00e1rea Comercial e Marketing, a integra\u00e7\u00e3o da comunica\u00e7\u00e3o institucional e a unifica\u00e7\u00e3o de nomenclaturas de linhas e selos sob a marca Avant. 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