{"id":24312,"date":"2026-05-27T17:23:42","date_gmt":"2026-05-27T17:23:42","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=24312"},"modified":"2026-05-27T17:23:44","modified_gmt":"2026-05-27T17:23:44","slug":"jim-beam-destilado-oficial-nba-house-sao-paulo-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/27\/jim-beam-destilado-oficial-nba-house-sao-paulo-2026\/","title":{"rendered":"Jim Beam estreia na NBA House como destilado oficial do evento em S\u00e3o Paulo"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Marca leva drinques exclusivos e ativa\u00e7\u00f5es que conectam o universo&nbsp;do&nbsp;bourbon \u00e0 paix\u00e3o pelo basquete no&nbsp;evento, que acontece&nbsp;em&nbsp;S\u00e3o&nbsp;Paulo, entre os dias 2 e 21 de junho<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pela primeira vez,&nbsp;<strong>Jim&nbsp;Beam, o Bourbon N\u00ba1&nbsp;do&nbsp;Mundo<\/strong>, participa da&nbsp;NBA&nbsp;House&nbsp;como&nbsp;destilado&nbsp;oficial&nbsp;do&nbsp;evento, refor\u00e7ando sua conex\u00e3o com experi\u00eancias de entretenimento, cultura americana e momentos de celebra\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A chegada \u00e0 principal experi\u00eancia imersiva da liga no Brasil acompanha um comportamento que faz parte tanto&nbsp;do&nbsp;universo&nbsp;do&nbsp;esporte quanto da marca: reunir pessoas para assistir, torcer e aproveitar o jogo juntos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os dias&nbsp;<strong>2 e 21 de junho de 2026<\/strong>, o Bourbon estar\u00e1 presente no Shopping Eldorado,&nbsp;em&nbsp;S\u00e3o&nbsp;Paulo, com uma opera\u00e7\u00e3o de bares, drinques exclusivos e ativa\u00e7\u00f5es propriet\u00e1rias para os f\u00e3s de basquete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realizada anualmente, a&nbsp;NBA&nbsp;House&nbsp;transforma S\u00e3o&nbsp;Paulo&nbsp;em&nbsp;um ponto de encontro para apaixonados pelo esporte, reunindo&nbsp;<strong>transmiss\u00f5es ao vivo&nbsp;dos jogos, atra\u00e7\u00f5es interativas, desafios, experi\u00eancias imersivas e a presen\u00e7a de jogadores, mascotes e l\u00edderes de torcida&nbsp;dos times.&nbsp;<\/strong>O&nbsp;evento&nbsp;re\u00fane f\u00e3s&nbsp;em&nbsp;torno das partidas e traduz a atmosfera que faz&nbsp;do&nbsp;basquete um programa vivido&nbsp;em&nbsp;grupo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A parceria aproxima&nbsp;dois universos fortemente ligados \u00e0 cultura norte-americana. De um lado, a&nbsp;NBA, um&nbsp;dos maiores s\u00edmbolos&nbsp;do&nbsp;entretenimento esportivo&nbsp;dos Estados Unidos e respons\u00e1vel por transformar os jogos&nbsp;em&nbsp;experi\u00eancias compartilhadas entre f\u00e3s.&nbsp;Do&nbsp;outro,&nbsp;Jim&nbsp;Beam, bourbon&nbsp;<strong>produzido h\u00e1 mais de 230 anos pela fam\u00edlia&nbsp;Beam<\/strong>, atualmente&nbsp;na&nbsp;oitava gera\u00e7\u00e3o, e parte da tradi\u00e7\u00e3o&nbsp;do&nbsp;whiskey Kentucky Straight Bourbon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como&nbsp;destilado&nbsp;oficial&nbsp;da casa, a marca estar\u00e1 presente&nbsp;em&nbsp;todos os bares da&nbsp;NBA&nbsp;House, tanto&nbsp;na&nbsp;pista quanto&nbsp;na&nbsp;\u00e1rea VIP, com drinques elaborados a partir de diferentes r\u00f3tulos&nbsp;do&nbsp;portf\u00f3lio. Al\u00e9m disso, contar\u00e1 com um carrinho exclusivo de ativa\u00e7\u00e3o, onde os visitantes poder\u00e3o experimentar coquet\u00e9is especiais desenvolvidos para o&nbsp;evento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 frente da carta estar\u00e1 o&nbsp;<strong>Jim&nbsp;Beam&nbsp;White<\/strong>, o Bourbon N\u00ba1&nbsp;do&nbsp;Mundo&nbsp;em&nbsp;vendas, amadurecido por quatro anos&nbsp;em&nbsp;barris novos de carvalho americano e reconhecido pelas notas de baunilha, caramelo e carvalho tostado. O r\u00f3tulo ser\u00e1 servido&nbsp;em&nbsp;coquet\u00e9is dispon\u00edveis&nbsp;em&nbsp;todo o&nbsp;evento,&nbsp;como&nbsp;o&nbsp;<strong>Jim&nbsp;Beam&nbsp;Mate<\/strong>, combina\u00e7\u00e3o de bourbon, ch\u00e1 mate e lim\u00e3o, e o cl\u00e1ssico&nbsp;<strong>Jim&nbsp;Beam&nbsp;Highball<\/strong>, preparado com ginger ale e toque c\u00edtrico de laranja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O p\u00fablico tamb\u00e9m poder\u00e1 conhecer outras vers\u00f5es&nbsp;do&nbsp;portf\u00f3lio. O&nbsp;<strong>Jim&nbsp;Beam&nbsp;Black Cherry<\/strong>, primeiro whiskey infusionado com licor da categoria e com sabor exclusivo no Brasil, ser\u00e1 servido no&nbsp;<strong>Black Cherry Cola<\/strong>, preparado com refrigerante de cola e lim\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 o&nbsp;<strong>Jim&nbsp;Beam&nbsp;Apple<\/strong>, infusionado com ma\u00e7\u00e3 verde, aparecer\u00e1 no refrescante&nbsp;<strong>Jim&nbsp;Beam&nbsp;Apple Fresh<\/strong>, combinado com refrigerante de lim\u00e3o. O&nbsp;<strong>Jim&nbsp;Beam&nbsp;Honey<\/strong>, infusionado com mel, completa a experi\u00eancia no&nbsp;<strong>Jim&nbsp;Beam&nbsp;Honey &amp; Tonic<\/strong>, mistura de bourbon, \u00e1gua t\u00f4nica e lim\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No carrinho propriet\u00e1rio da marca, a experi\u00eancia ganha receitas exclusivas inspiradas no universo das quadras: o&nbsp;<strong>Dunk West<\/strong>, que combina&nbsp;Jim&nbsp;Beam&nbsp;White, flor de sabugueiro, maracuj\u00e1 e lim\u00e3o siciliano, e o&nbsp;<strong>Swish East<\/strong>, preparado com bourbon, abacaxi, baunilha e c\u00edtricos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a&nbsp;estreia&nbsp;na&nbsp;NBA&nbsp;House,&nbsp;Jim&nbsp;Beam&nbsp;refor\u00e7a sua conex\u00e3o com ocasi\u00f5es de conv\u00edvio e celebra\u00e7\u00e3o, especialmente aquelas que surgem&nbsp;em&nbsp;torno&nbsp;do&nbsp;esporte e da paix\u00e3o compartilhada pelos jogos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Servi\u00e7o \u2013&nbsp;NBA&nbsp;House&nbsp;2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Local:<\/strong>&nbsp;Shopping Eldorado \u2013 Estacionamento<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Endere\u00e7o:<\/strong>&nbsp;Av. Rebou\u00e7as, 3970 \u2013 S\u00e3o&nbsp;Paulo&nbsp;(SP)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data:<\/strong>&nbsp;de&nbsp;<strong>02 a 21 de junho de 2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ingressos:<\/strong><a href=\"https:\/\/click.knewin360.com\/Click\/click\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJjYW1wYWlnbklkIjoiMjk1YzhjZTUtYzZmNC00NzZhLTlhYmUtMDhkZWJiM2ZhODZkIiwicGVyc29uSWQiOiJiYjVkNmE5Ni0zOTdlLTRkZGQtYWRhMi1lYmI0OTU5N2Y4MzUiLCJlbWFpbCI6ImFuZ2VsQGFuZ2VsYm9zcy5jb20uYnIiLCJ1cmwiOiJodHRwczovL3d3dy50aWNrZXRtYXN0ZXIuY29tLmJyL2V2ZW50L25iYWhvdXNlIiwiaXNTZWdtZW50YXRpb24iOiJUcnVlIiwibmJmIjoxNzc5ODkxNjYxLCJleHAiOjE3ODI0ODM2NjEsImlhdCI6MTc3OTg5MTY2MX0.ZYsZylO6RxsgA0mkAqoXqmhZYaPOFPjs3lvhOTNoOCk\">&nbsp;<\/a><a href=\"https:\/\/click.knewin360.com\/Click\/click\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJjYW1wYWlnbklkIjoiMjk1YzhjZTUtYzZmNC00NzZhLTlhYmUtMDhkZWJiM2ZhODZkIiwicGVyc29uSWQiOiJiYjVkNmE5Ni0zOTdlLTRkZGQtYWRhMi1lYmI0OTU5N2Y4MzUiLCJlbWFpbCI6ImFuZ2VsQGFuZ2VsYm9zcy5jb20uYnIiLCJ1cmwiOiJodHRwczovL3d3dy50aWNrZXRtYXN0ZXIuY29tLmJyL2V2ZW50L25iYWhvdXNlIiwiaXNTZWdtZW50YXRpb24iOiJUcnVlIiwibmJmIjoxNzc5ODkxNjYxLCJleHAiOjE3ODI0ODM2NjEsImlhdCI6MTc3OTg5MTY2MX0.ZYsZylO6RxsgA0mkAqoXqmhZYaPOFPjs3lvhOTNoOCk\">https:\/\/www.ticketmaster.com.br\/event\/nbahouse<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Marca leva drinques exclusivos e ativa\u00e7\u00f5es que conectam o universo&nbsp;do&nbsp;bourbon \u00e0 paix\u00e3o pelo basquete no&nbsp;evento, que acontece&nbsp;em&nbsp;S\u00e3o&nbsp;Paulo, entre os dias 2 e 21 de junho Pela primeira vez,&nbsp;Jim&nbsp;Beam, o Bourbon N\u00ba1&nbsp;do&nbsp;Mundo, participa da&nbsp;NBA&nbsp;House&nbsp;como&nbsp;destilado&nbsp;oficial&nbsp;do&nbsp;evento, refor\u00e7ando sua conex\u00e3o com experi\u00eancias de entretenimento, cultura americana e momentos de celebra\u00e7\u00e3o.&nbsp; A chegada \u00e0 principal experi\u00eancia imersiva da liga no<\/p>","protected":false},"author":2,"featured_media":24313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3470,315],"tags":[4917,1339,4916],"class_list":["post-24312","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gastronomia","category-noticias-corporativas-dino","tag-bourbon-do-kentucky","tag-jim-beam","tag-nba-house-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jim Beam Estreia na NBA House como Destilado Oficial em 2026<\/title>\n<meta name=\"description\" content=\"A Jim Beam estreia na NBA House 2026 como destilado oficial no Shopping Eldorado, em S\u00e3o Paulo. 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