{"id":24112,"date":"2026-05-26T18:26:32","date_gmt":"2026-05-26T18:26:32","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=24112"},"modified":"2026-05-26T18:26:41","modified_gmt":"2026-05-26T18:26:41","slug":"campari-group-taste-festival-2026-parque-villa-lobos","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/26\/campari-group-taste-festival-2026-parque-villa-lobos\/","title":{"rendered":"Campari Group transforma cada encontro em experi\u00eancia durante o Taste Festival 2026"},"content":{"rendered":"

De experi\u00eancias a drinks exclusivos: Grupo global de bebidas premium ocupa o Parque Villa Lobos com ativa\u00e7\u00f5es imersivas, masterclasses e experi\u00eancias exclusivas para o p\u00fablico paulistano<\/em><\/p>\n\n\n\n

 O primeiro fim de semana do Taste Festival 2026<\/strong> ficou marcado pela presen\u00e7a do Campari Group<\/strong> \u2014 e o p\u00fablico paulistano notou a diferen\u00e7a. Com quatro marcas, quatro experi\u00eancias distintas e uma proposta em comum – criar conex\u00f5es genu\u00ednas entre os visitantes e o universo das bebidas premium -, o grupo ocupou o Parque Villa Lobos com ativa\u00e7\u00f5es que foram muito al\u00e9m do drink: foram convites ao encontro, ao conhecimento e \u00e0 celebra\u00e7\u00e3o. O evento segue nos dias 29, 30 e 31 de maio e 4, 5, 6 e 7 de junho, no Parque Villa Lobos, em S\u00e3o Paulo.<\/p>\n\n\n\n

Pelo terceiro ano consecutivo no Taste, o Campari Group chegou com espa\u00e7os e ativa\u00e7\u00f5es de identidades pr\u00f3prias para cada marca do portf\u00f3lio \u2014 do sofisticado ao r\u00fastico, do t\u00e9cnico ao celebrativo \u2014, garantindo que diferentes perfis de p\u00fablico encontrassem sua porta de entrada para o universo da marca.<\/p>\n\n\n\n

“Quando olhamos para o Taste Festival, enxergamos muito mais do que um evento de gastronomia: enxergamos um encontro de pessoas que compartilham o gosto pelo que \u00e9 bem feito. Trouxemos quatro marcas com personalidades muito distintas, mas com um fio condutor em comum \u2014 a ideia de que os melhores momentos da vida merecem ser vividos com intensidade e em boa companhia”, comenta Vinicius L\u00f6w, diretor de Marketing do Campari Group no Brasil.<\/p>\n\n\n\n

Campari: \u201cS\u00f3 quem vive Campari v\u00ea o mundo de uma forma diferente\u201d<\/strong><\/p>\n\n\n\n

A Campari<\/strong> montou um espa\u00e7o que \u00e9, antes de tudo, uma declara\u00e7\u00e3o de estilo. A heran\u00e7a italiana da marca se encontra com uma atitude contempor\u00e2nea, criando um ambiente intenso, marcante e cheio de personalidade. Por l\u00e1, o p\u00fablico pode conferir o Negroni perfeito e descobrir novas possibilidades com Campari, em um espa\u00e7o pensado para quem n\u00e3o se contenta com o comum. Para aprofundar o conhecimento sobre o drink, na compra de um Negroni, o consumidor recebe um voucher de 15% de desconto na garrafa do Campari Negroni – drink pronto para servir – e pode escolher entre uma carteira ou uma manta exclusiva da marca \u2014 brindes que refor\u00e7am a identidade bold e ic\u00f4nica que define a Campari.<\/p>\n\n\n\n

Aperol: \u201cUm convite ao encontro, \u00e0 leveza e \u00e0 celebra\u00e7\u00e3o\u201d<\/strong><\/p>\n\n\n\n

\"Campari<\/figure>\n\n\n\n

Solar, leve, social e celebrativo: \u00e9 assim que a Aperol <\/strong>se apresenta no Taste Festival. Em um espa\u00e7o aberto vibrante, acolhedor e instagram\u00e1vel \u2014, a marca refor\u00e7a seu posicionamento como o drink oficial da celebra\u00e7\u00e3o e dos bons momentos. A experi\u00eancia \u00e9 dividida em dois momentos. No Aperol Perfect Serve<\/em>, o p\u00fablico aprende a preparar o Aperol Spritz perfeito, transformando o consumo em um ritual descomplicado e prazeroso. J\u00e1 na Roleta de Brindes, na compra de dois drinks, os consumidores giram a roleta e concorrem a mimos exclusivos da marca \u2014 garantindo a leveza e a espontaneidade que s\u00f3 a Aperol proporciona.<\/p>\n\n\n\n

Wild Turkey: \u201cAut\u00eantico, intenso e inconfund\u00edvel. This is Bourbon.\u201d<\/strong><\/p>\n\n\n\n

\"Campari<\/figure>\n\n\n\n

No espa\u00e7o Wild Turkey<\/strong>, o consumidor vai al\u00e9m da degusta\u00e7\u00e3o: mergulha na ess\u00eancia de um bourbon aut\u00eantico. Explorando os aromas, a hist\u00f3ria e os processos que fazem de Wild Turkey uma refer\u00eancia. Sess\u00f5es guiadas pelo especialista da marca no Brasil revelam os segredos da produ\u00e7\u00e3o e do sabor \u2014 enquanto o bar convida os visitantes a conhecer desde o cl\u00e1ssico Bourbon puro at\u00e9 cria\u00e7\u00f5es exclusivas em drinks. Al\u00e9m disso, acontecem tamb\u00e9m ativa\u00e7\u00f5es como promo\u00e7\u00f5es e brindes exclusivos na compra de drinks e garrafas no espa\u00e7o Wild Turkey.<\/p>\n\n\n\n

Campari Academy: \u201cOnde o conhecimento encontra a paix\u00e3o pela coquetelaria\u201d<\/strong><\/p>\n\n\n\n

\"Campari<\/figure>\n\n\n\n

A Campari Academy<\/strong> \u2014 plataforma global de educa\u00e7\u00e3o e inspira\u00e7\u00e3o do Campari Group voltada a profissionais e entusiastas da coquetelaria \u2014 chegou ao Taste Festival com um espa\u00e7o dedicado \u00e0 experi\u00eancia educacional e premium de mixologia.<\/p>\n\n\n\n

Em um ambiente aberto, com capacidade para at\u00e9 30 pessoas por sess\u00e3o, a Academy prop\u00f5e um formato de masterclass acess\u00edvel, t\u00e9cnico e envolvente. Durante as atividades, os participantes executam receitas cl\u00e1ssicas, experimentam ingredientes de alta qualidade e vivem o preparo perfeito de drinks que fazem parte da hist\u00f3ria da coquetelaria. Mais do que aprender t\u00e9cnicas, o p\u00fablico \u00e9 convidado a se sentir parte de algo maior: um universo de tradi\u00e7\u00e3o italiana, excel\u00eancia e autenticidade. <\/p>\n\n\n\n

Para incentivar a continuidade dessa jornada, ao participar de qualquer masterclass, o consumidor recebe um voucher de 20% de desconto no primeiro acesso ao aplicativo Aperityf, uma plataforma completa e inteligente voltada para a contrata\u00e7\u00e3o de servi\u00e7os de bebidas para eventos. O aplicativo funciona como um facilitador para quem deseja organizar desde pequenos encontros particulares at\u00e9 grandes eventos corporativos, garantindo praticidade e transpar\u00eancia no or\u00e7amento. Basta acessar: \u200eApp Aperityf \u2013 App Store<\/a> ou Aperityf \u2013 Apps no Google Play<\/a> .<\/p>\n\n\n\n

O Taste Festival \u00e9 um dos maiores eventos de gastronomia e cultura do Brasil, reunindo marcas, chefs, bartenders e um p\u00fablico apaixonado por experi\u00eancias de alto n\u00edvel. A edi\u00e7\u00e3o de 2026 acontece no Parque Villa Lobos, em S\u00e3o Paulo, ao longo de dez dias distribu\u00eddos entre maio e junho.<\/p>\n\n\n\n

Taste S\u00e3o Paulo Festival 2026<\/strong><\/p>\n\n\n\n

\ud83d\uddd3\ufe0f Quando: 22, 23, 24, 29, 30 e 31\/MAIO + 04, 05, 06 e 07\/JUNHO<\/p>\n\n\n\n

\ud83d\udccd Onde: Parque Villa Lobos (SP)<\/p>","protected":false},"excerpt":{"rendered":"

De experi\u00eancias a drinks exclusivos: Grupo global de bebidas premium ocupa o Parque Villa Lobos com ativa\u00e7\u00f5es imersivas, masterclasses e experi\u00eancias exclusivas para o p\u00fablico paulistano  O primeiro fim de semana do Taste Festival 2026 ficou marcado pela presen\u00e7a do Campari Group \u2014 e o p\u00fablico paulistano notou a diferen\u00e7a. Com quatro marcas, quatro experi\u00eancias distintas e uma proposta em comum – criar conex\u00f5es genu\u00ednas entre os visitantes e o universo das bebidas premium -, o grupo ocupou o Parque<\/p>","protected":false},"author":2,"featured_media":24113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Campari Group Ativa Marcas Premium no Taste Festival 2026","_seopress_titles_desc":"O Campari Group transforma o Taste Festival 2026 com quatro espa\u00e7os exclusivos. 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