{"id":24005,"date":"2026-05-25T19:06:25","date_gmt":"2026-05-25T19:06:25","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=24005"},"modified":"2026-05-25T19:06:32","modified_gmt":"2026-05-25T19:06:32","slug":"sephora-inauguracao-loja-bourbon-shopping-sao-paulo-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/25\/sephora-inauguracao-loja-bourbon-shopping-sao-paulo-2026\/","title":{"rendered":"Sephora inaugura nova loja no Bourbon Shopping, em S\u00e3o Paulo, com a presen\u00e7a de Felipe Theodoro\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Nova unidade refor\u00e7a estrat\u00e9gia de expans\u00e3o da marca em mercados estrat\u00e9gicos e leva experi\u00eancia completa de beleza a um dos centros comerciais mais tradicionais da regi\u00e3o oeste da capital paulista<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" width=\"458\" src=\"https:\/\/angelboss.com.br\/webmail\/program\/resources\/blocked.gif\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Sephora, maior rede de beleza de prest\u00edgio do mundo, segue com sua estrat\u00e9gia de expans\u00e3o robusta no Brasil e anuncia a segunda inaugura\u00e7\u00e3o de loja do ano, desta vez no Bourbon Shopping, em S\u00e3o Paulo. A abertura est\u00e1 marcada para 29 de maio, \u00e0s 12:30.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com \u00e1rea total de 301m\u00b2, a nova unidade vai reunir o portf\u00f3lio completo e j\u00e1 conhecido da Sephora Brasil, incluindo marcas exclusivas e desejadas como Fenty Beauty, Rare Beauty, Kylie Cosmetics, Glow Recipe, Sol de Janeiro, Anastasia Beverly Hills, Laneige, Sephora Collection, YSL Beauty, entre outras, de categorias de fragr\u00e2ncias, maquiagens, produtos de skincare e cuidados para o cabelo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;A abertura no Bourbon Shopping representa mais um passo importante na nossa estrat\u00e9gia de expans\u00e3o no Brasil. S\u00e3o Paulo \u00e9 um mercado-chave para a Sephora, com consumidores extremamente engajados e atentos \u00e0s novidades, e queremos estar cada vez mais presentes na rotina desses clientes, oferecendo n\u00e3o s\u00f3 acesso ao nosso portf\u00f3lio, mas uma experi\u00eancia que educa e conecta. Esta inaugura\u00e7\u00e3o ser\u00e1 a 13\u00aa na capital&#8221;, afirma D\u00e9cio Bueno, Diretor de Varejo da Sephora Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nova unidade chega a uma das regi\u00f5es mais valorizadas da zona oeste da capital, entre os bairros de Perdizes e Pompeia \u2014 \u00e1reas reconhecidas pelo alto \u00cdndice de Desenvolvimento Humano (IDH de at\u00e9 0,957) e renda acima da m\u00e9dia da cidade, consolidando-se como polos de consumo qualificado e servi\u00e7os premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inserido nesse ecossistema, o Shopping funciona como um hub consolidado de consumo e entretenimento da regi\u00e3o, com fluxo recorrente de consumidores locais e visitantes de bairros pr\u00f3ximos e igualmente valorizados, como Pinheiros, Vila Madalena e Higien\u00f3polis, potencializando o alcance da nova loja para um p\u00fablico diverso e qualificado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A escolha do Bourbon Shopping est\u00e1 alinhada, ent\u00e3o, \u00e0 estrat\u00e9gia da Sephora de expandir sua capilaridade em centros de alto potencial de consumo, conectando-se a p\u00fablicos que valorizam conveni\u00eancia, experi\u00eancia e acesso \u00e0s principais novidades do mercado global de beleza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O espa\u00e7o seguir\u00e1 o padr\u00e3o arquitet\u00f4nico global das lojas da marca, com design moderno, ilumina\u00e7\u00e3o inovadora, mobili\u00e1rio sofisticado e comunica\u00e7\u00e3o visual de \u00faltima gera\u00e7\u00e3o. Al\u00e9m disso, o projeto adota pr\u00e1ticas sustent\u00e1veis, como ilumina\u00e7\u00e3o 100% LED, tintas \u00e0 base de \u00e1gua e sistemas de economia de \u00e1gua.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para celebrar a abertura, a Sephora promover\u00e1 a\u00e7\u00f5es especiais no dia do lan\u00e7amento. As primeiras 150 pessoas que chegarem \u00e0 loja receber\u00e3o um voucher de R$150 para utilizar no mesmo dia, para que assim os f\u00e3s da marca vivam a experi\u00eancia Sephora de forma completa j\u00e1 no primeiro contato com a nova unidade. Al\u00e9m disso, o influenciador Felipe Theodoro estar\u00e1 presente no evento para celebrar a unidade e receber os consumidores na ocasi\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<em>\u00c9 uma grande satisfa\u00e7\u00e3o receber a Sephora em nosso portf\u00f3lio de opera\u00e7\u00f5es. A chegada da marca fortalece a curadoria do empreendimento e amplia as possibilidades para o p\u00fablico, que passa a contar com mais uma refer\u00eancia global em beleza dentro do shopping. \u00c9 tamb\u00e9m um convite para que nossos clientes descubram, experimentem e se conectem com esse universo, agora ainda mais pr\u00f3ximo do seu dia a dia<\/em>&#8220;, comenta Roberto Manuel Zaffari, Diretor da AIRAZ, gestora dos shopping centers e galerias comerciais do Grupo Zaffari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nova loja contar\u00e1 tamb\u00e9m com os servi\u00e7os exclusivos que s\u00e3o marca registrada da rede, como masterclasses, servi\u00e7os de maquiagem, beauty spa, al\u00e9m de ativa\u00e7\u00f5es e eventos ao longo do ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Nova unidade refor\u00e7a estrat\u00e9gia de expans\u00e3o da marca em mercados estrat\u00e9gicos e leva experi\u00eancia completa de beleza a um dos centros comerciais mais tradicionais da regi\u00e3o oeste da capital paulista A Sephora, maior rede de beleza de prest\u00edgio do mundo, segue com sua estrat\u00e9gia de expans\u00e3o robusta no Brasil e anuncia a segunda inaugura\u00e7\u00e3o de<\/p>","protected":false},"author":2,"featured_media":24006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,315],"tags":[4771,2314,565],"class_list":["post-24005","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eai-bora-nessa","category-noticias-corporativas-dino","tag-bourbon-shopping","tag-nova-loja","tag-sephora"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora Abre Nova Loja no Bourbon Shopping em SP<\/title>\n<meta name=\"description\" content=\"A Sephora inaugura sua 13\u00aa loja em S\u00e3o Paulo no Bourbon Shopping. 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