{"id":23871,"date":"2026-05-25T19:34:51","date_gmt":"2026-05-25T19:34:51","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=23871"},"modified":"2026-05-25T19:34:54","modified_gmt":"2026-05-25T19:34:54","slug":"ballena-blitz-copa-do-mundo-fausto-menzinho-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/25\/ballena-blitz-copa-do-mundo-fausto-menzinho-2026\/","title":{"rendered":"Ballena aposta em blitz durante a Copa no Mundo e ativa a\u00e7\u00e3o com Fausto Menzinho\u00a0"},"content":{"rendered":"

Marca percorre cinco capitais brasileiras com experi\u00eancias presenciais e ativa\u00e7\u00f5es em pontos de consumo ao longo de maio e junho<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

De olho no potencial de engajamento da Copa do Mundo, a\u00a0<\/a>Ballena, marca de\u00a0licor cremoso com tequila que vem se consolidando como refer\u00eancia em lifestyle e experi\u00eancias, apresenta uma s\u00e9rie de ativa\u00e7\u00f5es propriet\u00e1rias para ampliar sua presen\u00e7a durante o per\u00edodo. A principal delas acontece no dia 31 de maio, em S\u00e3o Paulo, quando a marca realiza uma blitz especial ao lado do influenciador Fausto Menzinho, com uma rota passando por casas dos grupos Alife Nino e Saints. A a\u00e7\u00e3o reunir\u00e1 degusta\u00e7\u00f5es e experi\u00eancias de marca em pontos estrat\u00e9gicos da cidade.<\/p>\n\n\n\n

A iniciativa faz parte da campanha “Celebre com Ballena”, projeto itinerante criado para conectar a marca ao p\u00fablico durante a Copa do Mundo. Com uma van personalizada, a opera\u00e7\u00e3o ir\u00e1 circular por cerca de 150 pontos em diferentes regi\u00f5es do pa\u00eds ao longo do m\u00eas de maio, levando a distribui\u00e7\u00e3o de doses e ativa\u00e7\u00f5es presenciais voltadas ao universo de entretenimento e consumo.<\/p>\n\n\n\n

Al\u00e9m da capital paulista, a a\u00e7\u00e3o tamb\u00e9m passa por Rio de Janeiro, Belo Horizonte, Goi\u00e2nia, Bras\u00edlia, priorizando locais ligados \u00e0 gastronomia, nightlife e entretenimento. A estrat\u00e9gia refor\u00e7a o posicionamento da Ballena dentro do territ\u00f3rio de experi\u00eancias e ocasi\u00f5es de consumo compartilhadas.<\/p>\n\n\n\n

“A Copa do Mundo \u00e9 um momento que naturalmente conecta pessoas e \u00e9 exatamente isso que queremos potencializar com Ballena. Criamos uma a\u00e7\u00e3o pr\u00f3xima do p\u00fablico, que leva entretenimento e experimenta\u00e7\u00e3o para o Brasil, refor\u00e7ando o prop\u00f3sito da marca de transformar encontros em celebra\u00e7\u00f5es”, afirma Fernando Gorayeb, CEO da marca.<\/p>\n\n\n\n

Com a campanha, a Ballena busca ampliar awareness e presen\u00e7a cultural em um dos per\u00edodos de maior mobiliza\u00e7\u00e3o social do calend\u00e1rio, apostando em experi\u00eancias presenciais e circula\u00e7\u00e3o urbana para fortalecer a conex\u00e3o da marca com o consumidor.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Marca percorre cinco capitais brasileiras com experi\u00eancias presenciais e ativa\u00e7\u00f5es em pontos de consumo ao longo de maio e junho De olho no potencial de engajamento da Copa do Mundo, a\u00a0Ballena, marca de\u00a0licor cremoso com tequila que vem se consolidando como refer\u00eancia em lifestyle e experi\u00eancias, apresenta uma s\u00e9rie de ativa\u00e7\u00f5es propriet\u00e1rias para ampliar sua<\/p>","protected":false},"author":2,"featured_media":24034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3050,168,315],"tags":[4786,4787,4788],"class_list":["post-23871","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-eai-bora-nessa","category-noticias-corporativas-dino","tag-ballena","tag-blitz-de-copa-do-mundo","tag-fausto-menzinho"],"yoast_head":"\nBallena aposta em blitz durante a Copa no Mundo e ativa a\u00e7\u00e3o com Fausto Menzinho\u00a0 - 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