{"id":23269,"date":"2026-05-19T00:00:00","date_gmt":"2026-05-19T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/05\/19\/314887-zapper-integra-programa-de-aceleracao-do-grupo-boticario\/"},"modified":"2026-05-19T18:21:06","modified_gmt":"2026-05-19T18:21:06","slug":"314887-zapper-integra-programa-de-aceleracao-do-grupo-boticario","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/19\/314887-zapper-integra-programa-de-aceleracao-do-grupo-boticario\/","title":{"rendered":"Zapper integra programa de acelera\u00e7\u00e3o do Grupo Botic\u00e1rio"},"content":{"rendered":"<p>O Grupo Botic\u00e1rio anunciou as startups selecionadas para a 6\u00aa edi\u00e7\u00e3o de seu <a rel=\"follow\" href=\"https:\/\/ventures.grupoboticario.com.br\/aceleracao\">Programa de Acelera\u00e7\u00e3o<\/a>, conduzido pela \u00e1rea de Corporate Venture, GB Ventures. A atual edi\u00e7\u00e3o registrou um recorde de 698 inscri\u00e7\u00f5es, englobando empresas de todos os estados brasileiros. Desse total, oito startups foram escolhidas para o programa, sendo a <a rel=\"follow\" href=\"https:\/\/zapper.to\/\">Zapper<\/a> uma das quatro representantes do segmento de tecnologia.<\/p>\n<p>A plataforma da Zapper atua transformando a comunica\u00e7\u00e3o via WhatsApp em intelig\u00eancia para as empresas. Por meio do uso de intelig\u00eancia artificial, a solu\u00e7\u00e3o captura intera\u00e7\u00f5es, revela padr\u00f5es e orienta decis\u00f5es estrat\u00e9gicas baseadas em dados. A aprova\u00e7\u00e3o da empresa ocorreu em um cen\u00e1rio competitivo, no qual mais de 70% das participantes inscritas j\u00e1 se encontravam em fase de tra\u00e7\u00e3o e escala.<\/p>\n<p>A jornada de acelera\u00e7\u00e3o ocorrer\u00e1 ao longo de cinco meses, entre maio e setembro. O processo inclui trilhas de conhecimento direcionadas, mentorias personalizadas com executivos do Grupo Botic\u00e1rio e acompanhamento gerencial cont\u00ednuo. O projeto busca levar as startups a um novo n\u00edvel de escala e explorar sinergias com as opera\u00e7\u00f5es do grupo.<\/p>\n<p>A diretoria da Zapper marcou presen\u00e7a no evento oficial de abertura do programa. Frederico Groth, CEO da Zapper, ressalta a relev\u00e2ncia da aprova\u00e7\u00e3o na sele\u00e7\u00e3o. &quot;Fazer parte de um processo t\u00e3o rigoroso valida o impacto da nossa solu\u00e7\u00e3o e abre portas para uma nova escala no varejo&quot;, afirma o executivo.<\/p>\n<p>A participa\u00e7\u00e3o no programa tem como um dos objetivos a aproxima\u00e7\u00e3o ainda maior entre a tecnologia desenvolvida e as demandas do varejo. Gabriel Almeida, CTO da startup, aborda o planejamento para o per\u00edodo. &quot;O objetivo \u00e9 entender as necessidades do setor varejista e desenvolver novas funcionalidades em sinergia com o segmento&quot;, pontua Almeida.<\/p>\n<p>Desde a cria\u00e7\u00e3o da iniciativa, das 49 empresas que j\u00e1 conclu\u00edram o processo de acelera\u00e7\u00e3o, mais de 50% j\u00e1 realizaram alguma parceria de neg\u00f3cio com a companhia, que hoje conta com mais de 14 marcas (Eudora, Quem disse, Berenice?, O Botic\u00e1rio, Truss, entre outras) e 60 submarcas. A participa\u00e7\u00e3o no programa visa estabelecer um acompanhamento de longo prazo focado em inova\u00e7\u00e3o para o futuro do varejo.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/314887?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Startup utiliza intelig\u00eancia artificial para otimizar a comunica\u00e7\u00e3o corporativa via WhatsApp e impulsionar o varejo.<\/p>","protected":false},"author":3,"featured_media":23272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[315],"tags":[336,350,342,340,323],"class_list":["post-23269","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-comunicacao","tag-empreendedorismo","tag-startups","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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