{"id":22692,"date":"2026-05-14T17:28:28","date_gmt":"2026-05-14T17:28:28","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=22692"},"modified":"2026-05-14T17:28:45","modified_gmt":"2026-05-14T17:28:45","slug":"new-balance-grey-anexo-sao-paulo-grey-days","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/14\/new-balance-grey-anexo-sao-paulo-grey-days\/","title":{"rendered":"New Balance apresenta o Grey Anexo, espa\u00e7o aberto ao p\u00fablico que conecta cultura, moda e comunidade em S\u00e3o Paulo"},"content":{"rendered":"

At\u00e9 o dia 29 de maio, o local receber\u00e1 talks, workshops e experi\u00eancias que conectam moda, m\u00fasica e esporte como destaque da celebra\u00e7\u00e3o do Grey Days da marca, no Brasil<\/em><\/p>\n\n\n\n

A\u00a0New Balance<\/strong>\u00a0amplia em 2026 a celebra\u00e7\u00e3o do\u00a0Grey Days<\/strong>, iniciativa global que homenageia o cinza, cor emblem\u00e1tica da marca e s\u00edmbolo de sua identidade original. Como grande destaque da campanha no Brasil, a marca inaugura o\u00a0Grey Anexo<\/strong>, plataforma cultural aberta ao p\u00fablico em S\u00e3o Paulo, com uma programa\u00e7\u00e3o especial de atividades ao longo do m\u00eas de maio. Entre os dias 13 e 29 de maio, o espa\u00e7o receber\u00e1\u00a0talks, workshops<\/em>\u00a0e experi\u00eancias culturais, conectando moda, esporte, m\u00fasica e\u00a0lifestyle<\/em>.<\/p>\n\n\n\n

O espa\u00e7o ficar\u00e1 aberto ao p\u00fablico geral para visita\u00e7\u00e3o de segunda-feira a s\u00e1bado, a partir de 13\/05, das 10h \u00e0s 18h, e aos domingos das 11h \u00e0s 16h, e parte da programa\u00e7\u00e3o \u00e9 exclusiva para convidados. A iniciativa faz parte do calend\u00e1rio de ativa\u00e7\u00f5es da marca relacionadas ao Grey Days, campanha global anual da New Balance\u2060 em celebra\u00e7\u00e3o \u00e0 cor cinza \u2014 o tom mais ic\u00f4nico da marca e parte central da sua identidade visual desde os anos 1980.<\/p>\n\n\n\n

\n
\"New<\/figure>\n\n\n\n
\"New<\/figure>\n<\/figure>\n\n\n\n
\"New
Grey\u00a0Anexo\u00a0em\u00a0S\u00e3o\u00a0Paulo\u00a0\/ Cr\u00e9dito: blumenbergph<\/em>
\u00a0<\/figcaption><\/figure>\n\n\n\n

O espa\u00e7o \u00e9 fruto de uma parceria entre a New Balance e a plataforma de m\u00eddia, cultura, moda e lifestyle urbano Notthesamo<\/strong>. Localizado na Rua Dr. Vila Nova, 57 – Vila Buarque, o local receber\u00e1 encontros casuais e intimistas, reunindo criativos e vozes relevantes que moldam a moda, a cultura e o esporte. O p\u00fablico geral ter\u00e1 o acesso gratuito ao local e poder\u00e1 conhecer mais sobre o Grey Days, al\u00e9m de ter acesso a uma exposi\u00e7\u00e3o dos produtos exclusivos Grey Days lan\u00e7ados pela marca.<\/p>\n\n\n\n

Parte da programa\u00e7\u00e3o do espa\u00e7o, incluindo os talks, tamb\u00e9m ser\u00e1 aberta ao p\u00fablico, com ingressos gratuitos disponibilizados pela plataforma Sympla, enquanto houver vagas dispon\u00edveis.<\/p>\n\n\n\n

A marca tamb\u00e9m contar\u00e1 com uma programa\u00e7\u00e3o exclusiva para convidados com talks, workshops e <\/em>pain\u00e9is culturais sobre m\u00fasica, lifestyle<\/em> e wellness.<\/em><\/p>\n\n\n\n

“O Grey Days \u00e9 uma celebra\u00e7\u00e3o de um dos elementos mais importantes da identidade da New Balance e, ao mesmo tempo, uma oportunidade de traduzir o posicionamento da marca de forma relevante para o p\u00fablico brasileiro. Neste ano, ampliamos a iniciativa com uma agenda de experi\u00eancias que v\u00e3o al\u00e9m do produto e refor\u00e7am nossa conex\u00e3o com a cultura e com as comunidades locais. O Grey Anexo materializa esse movimento ao criar um espa\u00e7o aberto ao p\u00fablico, pensado para promover encontros, conversas e experi\u00eancias que refletem os territ\u00f3rios em que a New Balance est\u00e1 inserida.” destaca Leandro Moraes, diretor de marca da New Balance Brasil.<\/p>\n\n\n\n

Grey Days tamb\u00e9m chega a outras capitais ao longo do m\u00eas<\/strong><\/p>\n\n\n\n

Al\u00e9m de S\u00e3o Paulo, a marca ativar\u00e1 duas outras cidades ao longo do m\u00eas: Rio de Janeiro e Belo Horizonte. No Rio de Janeiro<\/strong>, a New Balance aposta na conex\u00e3o cultural em conjunto com a comunidade criativa e da moda, sendo a plataforma respons\u00e1vel por levar o Grey Days para a capital carioca.<\/p>\n\n\n\n

A ideia \u00e9 ter uma ativa\u00e7\u00e3o com forte apelo cultural e criativo. J\u00e1 em Belo Horizonte<\/strong>, a estrat\u00e9gia foca na constru\u00e7\u00e3o de uma presen\u00e7a aut\u00eantica em um territ\u00f3rio em expans\u00e3o cultural. As a\u00e7\u00f5es de marca v\u00e3o girar em torno de experi\u00eancias que valorizam a economia criativa local, a gastronomia e a conex\u00e3o com comunidades e coletivos da regi\u00e3o.<\/p>\n\n\n\n

Reunindo hist\u00f3ria, produtos e experi\u00eancias culturais, o Grey Days 2026 refor\u00e7a o posicionamento da New Balance como uma marca que segue com um trabalho forte no equil\u00edbrio entre legado e inova\u00e7\u00e3o, conectando diferentes gera\u00e7\u00f5es por meio de sua identidade original.<\/p>\n\n\n\n

Servi\u00e7o<\/strong><\/p>\n\n\n\n

Programa\u00e7\u00e3o do Grey Anexo em S\u00e3o Paulo:<\/strong><\/p>\n\n\n\n

    \n
  • 12 de maio – Abertura oficial do espa\u00e7o<\/li>\n\n\n\n
  • 13 de maio – Talk M\u00fasica –\u00a0aberto ao p\u00fablico com vagas limitadas<\/li>\n\n\n\n
  • 14 de maio – Workshop de arranjos – evento exclusivo para convidados<\/li>\n\n\n\n
  • 20 de maio – Talk Lifestyle –\u00a0aberto ao p\u00fablico com vagas limitadas<\/li>\n\n\n\n
  • 22 de maio – Workshop especial – evento exclusivo para convidados<\/li>\n\n\n\n
  • 25 de maio – Talk Arte –\u00a0aberto ao p\u00fablico com vagas limitadas<\/li>\n\n\n\n
  • 26 de maio – Talk Wellness – evento exclusivo para convidados<\/li>\n\n\n\n
  • 31 de maio – Encerramento no Grey Anexo –\u00a0\u00faltimo dia para visita\u00e7\u00e3o, aberto ao p\u00fablico<\/li>\n<\/ul>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    At\u00e9 o dia 29 de maio, o local receber\u00e1 talks, workshops e experi\u00eancias que conectam moda, m\u00fasica e esporte como destaque da celebra\u00e7\u00e3o do Grey Days da marca, no Brasil A\u00a0New Balance\u00a0amplia em 2026 a celebra\u00e7\u00e3o do\u00a0Grey Days, iniciativa global que homenageia o cinza, cor emblem\u00e1tica da marca e s\u00edmbolo de sua identidade original. Como<\/p>","protected":false},"author":2,"featured_media":22694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"New Balance Grey Anexo S\u00e3o Paulo: Programa\u00e7\u00e3o Grey Days","_seopress_titles_desc":"Conhe\u00e7a o Grey Anexo da New Balance em S\u00e3o Paulo. Programa\u00e7\u00e3o gratuita de talks e moda celebra o Grey Days 2026. 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