{"id":22228,"date":"2026-05-12T00:00:00","date_gmt":"2026-05-12T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/05\/12\/327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens\/"},"modified":"2026-05-12T00:00:00","modified_gmt":"2026-05-12T00:00:00","slug":"327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/12\/327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens\/","title":{"rendered":"Hackthepack lan\u00e7a QR Codes inteligentes para embalagens"},"content":{"rendered":"<p>A <a href=\"https:\/\/www.hackthepack.com\/\" rel=\"follow\">hackthepack<\/a> anuncia o lan\u00e7amento global de uma nova gera\u00e7\u00e3o de QR Codes para embalagens. A iniciativa consiste em transformar c\u00f3digos obrigat\u00f3rios em canais digitais ativos, program\u00e1veis e de propriedade da marca, permitindo a coleta de dados, a convers\u00e3o de consumidores e a oferta de experi\u00eancias digitais a partir do produto f\u00edsico.<\/p>\n<p>O an\u00fancio ocorre em prepara\u00e7\u00e3o ao projeto Sunrise 2027, liderado pela organiza\u00e7\u00e3o GS1, que tem como meta ampliar a ado\u00e7\u00e3o do padr\u00e3o GS1 Digital Link e integrar QR Codes 2D como elemento estrutural nas embalagens de varejo mundial.<\/p>\n<p>De acordo com Sal Zammataro, CEO e Chief Vision Officer da hackthepack, &quot;a plataforma reduz o custo de engajamento de aproximadamente US$ 12 para US$ 0,03 por consumidor, ao eliminar a depend\u00eancia de plataformas digitais de terceiros&quot;. O modelo permite que a embalagem, j\u00e1 distribu\u00edda ao consumidor, funcione como ponto de contato direto, sem necessidade de download ou login.<\/p>\n<p>A solu\u00e7\u00e3o, denominada Packaging as a Service (PaaS), opera por meio de um QR Code que, ao ser escaneado, abre uma experi\u00eancia completa no navegador do usu\u00e1rio. A partir da\u00ed, o consumidor pode acessar informa\u00e7\u00f5es t\u00e9cnicas, participar de mec\u00e2nicas de gamifica\u00e7\u00e3o, visualizar conte\u00fados personalizados ou interagir com agentes de intelig\u00eancia artificial. As tecnologias empregadas incluem WebGL e WebXR para realidade aumentada, al\u00e9m de uma arquitetura de IA multiagente que garante lat\u00eancia inferior a 200 milissegundos e funcionamento independente de plataformas externas.<\/p>\n<p>A hackthepack estrutura a aplica\u00e7\u00e3o em tr\u00eas momentos da jornada do consumidor. No p\u00f3s\u2011compra, as embalagens servem como ferramenta de relacionamento cont\u00ednuo, oferecendo transpar\u00eancia e fideliza\u00e7\u00e3o. No ponto de venda, o QR Code pode apresentar ofertas contextuais e informa\u00e7\u00f5es de prateleira. Em campanhas publicit\u00e1rias, a mesma camada permite a cria\u00e7\u00e3o de experi\u00eancias din\u00e2micas que evoluem com base em dados de comportamento.<\/p>\n<p>A empresa adota ainda um modelo de troca de dados que assegura ao consumidor controle total sobre suas informa\u00e7\u00f5es, em conformidade com a <a href=\"https:\/\/lgpd.ufcg.edu.br\/index.php\/o-que-e-a-lgpd-a\" rel=\"follow\">Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD)<\/a> e o <a href=\"https:\/\/gdpr-info.eu\/\" rel=\"follow\">Regulamento Geral de Prote\u00e7\u00e3o de Dados da Uni\u00e3o Europeia (GDPR)<\/a>.<\/p>\n<p>No n\u00facleo da plataforma est\u00e1 a arquitetura de IA multiagente. Cada produto pode ser associado a um agente especializado, treinado com dados de categoria e contexto de uso. Um exemplo citado pelos fundadores \u00e9 o agente &quot;hacKa&quot;, projetado para responder d\u00favidas, explicar caracter\u00edsticas e orientar o consumo, suportando intera\u00e7\u00f5es por texto e voz em tr\u00eas n\u00edveis de contexto: plataforma, categoria e produto.<\/p>\n<p>Luiz Panareli, cofundador e Chief Artificial Intelligence Officer da hackthepack, descreve o agente como &quot;uma Super Agente de IA constru\u00edda sobre oito camadas de rigor cient\u00edfico, treinada para explicar, n\u00e3o para vender. O objetivo \u00e9 criar uma camada de intelig\u00eancia que conecte o mundo f\u00edsico ao digital, transformando produtos em interfaces vivas&quot;, diz.<\/p>\n<p>Com essa proposta, a hackthepack se posiciona como a camada de intelig\u00eancia que conecta o mundo f\u00edsico ao digital, ativando produtos e estabelecendo uma nova infraestrutura para o varejo. &quot;hackthepack \u00e9 uma daquelas raras oportunidades em que vis\u00e3o, timing e time se encontram no mesmo lugar. O mundo f\u00edsico precisa de uma camada inteligente. Essa empresa \u00e9 essa camada&quot;, conta Pyr Marcondes, primeiro investidor e membro do board.<\/p>\n<p>A hackthepack iniciou suas opera\u00e7\u00f5es com presen\u00e7a no Brasil e em Portugal, e planeja expandir a oferta para outros mercados globais nos pr\u00f3ximos trimestres.<\/p>\n<p><strong>Disponibilidade<\/strong><\/p>\n<p>J\u00e1 \u00e9 poss\u00edvel testar a plataforma. Basta acessar a <a href=\"https:\/\/www.hackthepack.com\/#calc\" rel=\"follow\">Calculadora de Audi\u00eancia no site<\/a>, informar marca e categoria, e receber um prot\u00f3tipo em 24 horas. A experi\u00eancia est\u00e1 no ar em 72 horas.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/327494?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Hackthepack disponibiliza plataforma que converte QR Codes de embalagens em canais digitais propriet\u00e1rios, permitindo comunica\u00e7\u00e3o direta entre marcas e consumidores. A solu\u00e7\u00e3o, alinhada ao padr\u00e3o GS1 Digital Link previsto para 2027, tem como objetivo reduzir o custo de engajamento de US$ 12 para cerca de US$ 0,03 por usu\u00e1rio, ao integrar realidade aumentada, IA conversacional e interatividade em tempo real.<\/p>","protected":false},"author":3,"featured_media":22229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[315],"tags":[336,347,343,340,323],"class_list":["post-22228","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-industrias","tag-marketing","tag-startups","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hackthepack lan\u00e7a QR Codes inteligentes para embalagens - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/05\/12\/327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hackthepack lan\u00e7a QR Codes inteligentes para embalagens - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"og:description\" content=\"Hackthepack disponibiliza plataforma que converte QR Codes de embalagens em canais digitais propriet\u00e1rios, permitindo comunica\u00e7\u00e3o direta entre marcas e consumidores. A solu\u00e7\u00e3o, alinhada ao padr\u00e3o GS1 Digital Link previsto para 2027, tem como objetivo reduzir o custo de engajamento de US$ 12 para cerca de US$ 0,03 por usu\u00e1rio, ao integrar realidade aumentada, IA conversacional e interatividade em tempo real.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/angelboss.com.br\/en\/2026\/05\/12\/327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/05\/772a3b9d-1efe-4d08-acb6-1526d8319614.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DINO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DINO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/05\\\/12\\\/327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/05\\\/12\\\/327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens\\\/\"},\"author\":{\"name\":\"DINO\",\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/en\\\/#\\\/schema\\\/person\\\/b6676b8d991f97199ef2d5b8e5c2d8a5\"},\"headline\":\"Hackthepack lan\u00e7a QR Codes inteligentes para embalagens\",\"datePublished\":\"2026-05-12T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/05\\\/12\\\/327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens\\\/\"},\"wordCount\":643,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/05\\\/12\\\/327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/angelboss.com.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/772a3b9d-1efe-4d08-acb6-1526d8319614.jpg\",\"keywords\":[\"ATACADO E VAREJO\",\"IND\u00daSTRIAS\",\"MARKETING\",\"STARTUPS\",\"TECNOLOGIA\"],\"articleSection\":[\"Not\u00edcias Corporativas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/05\\\/12\\\/327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/05\\\/12\\\/327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens\\\/\",\"url\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/05\\\/12\\\/327494-hackthepack-lanca-qr-codes-inteligentes-para-embalagens\\\/\",\"name\":\"Hackthepack lan\u00e7a QR Codes inteligentes para embalagens - 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