{"id":21783,"date":"2026-05-07T18:25:04","date_gmt":"2026-05-07T18:25:04","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=21783"},"modified":"2026-05-07T18:25:30","modified_gmt":"2026-05-07T18:25:30","slug":"paulinho-da-costa-calcada-da-fama-collab-johnnie-walker-lab77","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/07\/paulinho-da-costa-calcada-da-fama-collab-johnnie-walker-lab77\/","title":{"rendered":"Johnnie Walker e LAB77 transformam legado de Paulinho da Costa em cole\u00e7\u00e3o que celebra sua estrela na Cal\u00e7ada da Fama"},"content":{"rendered":"

Collab limitada convida o p\u00fablico a vestir a hist\u00f3ria do percussionista brasileiro que, no pr\u00f3ximo dia 13, ser\u00e1 o primeiro nascido no pa\u00eds a ganhar uma estrela em Hollywood<\/em><\/p>\n\n\n\n

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\u00c0s v\u00e9speras de um marco hist\u00f3rico para a m\u00fasica brasileira, Johnnie Walker d\u00e1 um novo passo em seu movimento cultural dedicado a Paulinho da Costa. No dia 13 de maio, o artista se tornar\u00e1 a primeira pessoa nascida no Brasil a receber uma estrela na Cal\u00e7ada da Fama de Hollywood e, para celebrar esse momento, a marca se une \u00e0 LAB77 em uma cole\u00e7\u00e3o exclusiva que leva esse legado para as ruas.<\/p>\n\n\n\n

A collab integra a plataforma “Passos que Mudam o Ritmo do Mundo”, criada por Johnnie Walker para valorizar trajet\u00f3rias que transformaram a cultura e inspiram novas gera\u00e7\u00f5es a seguirem em frente. Desde o in\u00edcio do projeto, a marca vem ampliando o reconhecimento da hist\u00f3ria de Paulinho, com uma campanha dedicada \u00e0 sua trajet\u00f3ria e o patroc\u00ednio do document\u00e1rio “The Groove Under The Groove”, dispon\u00edvel na Netflix, que aprofunda seu impacto na m\u00fasica mundial.<\/p>\n\n\n\n

Agora, a proposta ganha uma nova express\u00e3o: vestir essa hist\u00f3ria.<\/p>\n\n\n\n

Desenvolvida em parceria com a LAB77, a cole\u00e7\u00e3o limitada traz camisetas com estampas criadas a partir de imagens do ensaio fotogr\u00e1fico da campanha de Johnnie Walker com Paulinho da Costa. As pe\u00e7as exploram elementos visuais marcantes da trajet\u00f3ria do artista, que dialogam com o momento de consagra\u00e7\u00e3o na Cal\u00e7ada da Fama e simbolizam reconhecimento, legado e perman\u00eancia.<\/p>\n\n\n\n

A est\u00e9tica da cole\u00e7\u00e3o reflete o encontro entre m\u00fasica, cultura e moda urbana, territ\u00f3rio em que a LAB77 construiu sua identidade. Marca brasileira conhecida por sua abordagem autoral, sustent\u00e1vel e conectada ao comportamento contempor\u00e2neo, a LAB77 traduz na cole\u00e7\u00e3o sua vis\u00e3o de brasilidade: vibrante, criativa e em constante movimento.<\/p>\n\n\n\n

“Essa collab nasce como uma forma de ampliar ainda mais esse movimento cultural. Depois de contar essa hist\u00f3ria, queremos v\u00ea-la circulando, sendo compartilhada e celebrada pelas pessoas”, afirma Isabela Zyad, <\/strong>Head de Marketing de Johnnie Walker no Brasil. “Paulinho ajudou a moldar o som da m\u00fasica mundial. Levar esse reconhecimento para as ruas \u00e9 uma forma de garantir que esse legado continue inspirando novas trajet\u00f3rias.”<\/p>\n\n\n\n

Com mais de cinco d\u00e9cadas de carreira, Paulinho da Costa participou de milhares de grava\u00e7\u00f5es e colaborou com alguns dos maiores nomes da m\u00fasica internacional, ajudando a construir o groove de cl\u00e1ssicos que atravessaram gera\u00e7\u00f5es. Ainda assim, sua trajet\u00f3ria permaneceu, por muito tempo, fora do radar do grande p\u00fablico brasileiro, ponto de partida para o movimento criado por Johnnie Walker.<\/p>\n\n\n\n

A cole\u00e7\u00e3o surge, portanto, como um convite: reconhecer, celebrar e compartilhar essa hist\u00f3ria. Mais do que uma collab, o projeto refor\u00e7a o posicionamento de Johnnie Walker como uma marca que atua no territ\u00f3rio cultural, conectando pessoas, hist\u00f3rias e experi\u00eancias que inspiram progresso.<\/p>\n\n\n\n

As pe\u00e7as limitadas j\u00e1 est\u00e3o dispon\u00edveis\u00a0aqui no site da marca.<\/a><\/p>\n\n\n\n

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R$ 149,00<\/figcaption><\/figure>\n<\/figure>\n\n\n
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Valores em ordem consecutiva: R$ 189,00 \/ R$ 149,00 \/ R$ 399,00<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Collab limitada convida o p\u00fablico a vestir a hist\u00f3ria do percussionista brasileiro que, no pr\u00f3ximo dia 13, ser\u00e1 o primeiro nascido no pa\u00eds a ganhar uma estrela em Hollywood \u00c0s v\u00e9speras de um marco hist\u00f3rico para a m\u00fasica brasileira, Johnnie Walker d\u00e1 um novo passo em seu movimento cultural dedicado a Paulinho da Costa. No<\/p>","protected":false},"author":2,"featured_media":21784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3050,151,609,2312,315],"tags":[4186,4184,4185],"class_list":["post-21783","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-man","category-moda","category-moda-masculina","category-noticias-corporativas-dino","tag-calcada-da-fama","tag-johnnie-walker-e-lab77","tag-paulinho-da-costa"],"yoast_head":"\nPaulinho da Costa na Cal\u00e7ada da Fama: Collab Johnnie Walker e LAB77<\/title>\n<meta name=\"description\" content=\"Celebre a estrela de Paulinho da Costa na Cal\u00e7ada da Fama com a cole\u00e7\u00e3o exclusiva Johnnie Walker + LAB77. 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