{"id":21772,"date":"2026-05-07T18:11:17","date_gmt":"2026-05-07T18:11:17","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=21772"},"modified":"2026-05-07T18:11:23","modified_gmt":"2026-05-07T18:11:23","slug":"foxton-brahma-collab-moda-futebol-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/07\/foxton-brahma-collab-moda-futebol-2026\/","title":{"rendered":"Foxton e Brahma celebram encontro entre moda e universo cervejeiro com cole\u00e7\u00e3o exclusiva para a torcida"},"content":{"rendered":"

A uni\u00e3o marca a primeira collab entre as marcas, trazendo pe\u00e7as limitadas que unem o lifestyle carioca \u00e0 paix\u00e3o naciona<\/em>l.<\/p>\n\n\n\n

\"\"\/
Imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n

O encontro entre moda e cervejaria ganha vida na colabora\u00e7\u00e3o in\u00e9dita entre a Foxton, marca integrante do Azzas 2154 \u2014 o maior grupo de moda da Am\u00e9rica Latina \u2014 e a Brahma. A parceria nasce da afinidade entre seus territ\u00f3rios, traduzida no\u00a0lifestyle\u00a0<\/em>carioca que conecta naturalmente as duas marcas.<\/p>\n\n\n\n

Unidas por uma mesma paix\u00e3o nacional, Foxton e Brahma apresentam uma cole\u00e7\u00e3o limitada que celebra a emo\u00e7\u00e3o e a energia da torcida brasileira. Nesse cen\u00e1rio, bar, moda e esporte se encontram como express\u00f5es complementares de um estilo de vida leve, coletivo e vibrante \u2014 caracter\u00edsticas marcantes do esp\u00edrito carioca.<\/p>\n\n\n\n

Com o mote “T\u00e1 liberado acreditar”, a\u00a0collab\u00a0<\/em>parte de um insight central: o brasileiro n\u00e3o torce com l\u00f3gica, mas com emo\u00e7\u00e3o. A campanha explora a m\u00edstica do futebol nacional, que derruba qualquer probabilidade e transforma o improv\u00e1vel em poss\u00edvel, refor\u00e7ando a ideia de uma esperan\u00e7a compartilhada, capaz de unir pessoas em torno de uma mesma paix\u00e3o.<\/p>\n\n\n\n

A cole\u00e7\u00e3o c\u00e1psula \u00e9 composta por quatro pe\u00e7as exclusivas. Combinando design, conforto e identidade cultural, os itens apresentam uma leitura contempor\u00e2nea do vestir para torcer, equilibrando funcionalidade e informa\u00e7\u00e3o de moda.<\/p>\n\n\n\n

O destaque \u00e9 o Tricot da Foxton, que sintetiza a proposta da parceria ao equilibrar o simb\u00f3lico e o funcional, em uma est\u00e9tica que transita entre o esportivo e o\u00a0lifestyle\u00a0<\/em>carioca. Refer\u00eancias retr\u00f4 e\u00a0preppy\u00a0<\/em>refor\u00e7am o car\u00e1ter nost\u00e1lgico e afetivo da cole\u00e7\u00e3o, enquanto o manifesto, “Criadas no Rio de Janeiro conectando os brasileiros por meio de sua grande paix\u00e3o” , estampado nas pe\u00e7as, traduz a narrativa das marcas.<\/p>\n\n\n\n

A campanha ganha ainda mais dinamismo ao incorporar elementos ic\u00f4nicos do imagin\u00e1rio coletivo, como o gesto de cruzar os dedos.\u00a0S\u00edmbolo que atravessa gera\u00e7\u00f5es, ele representa a m\u00edstica do Brasileiro e conecta as marcas a rituais que fazem parte do universo do torcer. A narrativa se constr\u00f3i como um convite para acreditar, cultivar a expectativa e se deixar guiar pela paix\u00e3o pelo futebol.<\/p>\n\n\n

\n
\"\"
Imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>\n\n\n

“Explorar o poder da cren\u00e7a coletiva e a forma como o brasileiro transforma o futebol em um fen\u00f4meno emocional foi o ponto de partida da\u00a0collab<\/em>. Quer\u00edamos criar pe\u00e7as que n\u00e3o apenas vestem, mas traduzem essa energia por meio do design, da exclusividade e de uma conex\u00e3o cultural genu\u00edna”, afirma Igor de Barros, diretor criativo da Foxton.<\/p>\n\n\n\n

Com uma abordagem descomplicada e autenticamente brasileira, Foxton e Brahma prop\u00f5em um novo olhar sobre a moda esportiva, mais emocional, cultural e conectada ao cotidiano. A parceria refor\u00e7a a premissa de que, quando o assunto \u00e9 futebol, acreditar deixa de ser irracional para se tornar essencial.<\/p>\n\n\n\n

Os produtos da collab <\/em>estar\u00e3o dispon\u00edveis a partir de 30 de abril, em edi\u00e7\u00e3o limitada, nas lojas f\u00edsicas e no e-commerce da Foxton<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

A uni\u00e3o marca a primeira collab entre as marcas, trazendo pe\u00e7as limitadas que unem o lifestyle carioca \u00e0 paix\u00e3o nacional. O encontro entre moda e cervejaria ganha vida na colabora\u00e7\u00e3o in\u00e9dita entre a Foxton, marca integrante do Azzas 2154 \u2014 o maior grupo de moda da Am\u00e9rica Latina \u2014 e a Brahma. A parceria nasce<\/p>","protected":false},"author":2,"featured_media":21776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,609,315],"tags":[4180,4179,4181],"class_list":["post-21772","post","type-post","status-publish","format-standard","has-post-thumbnail","category-esportes","category-moda","category-noticias-corporativas-dino","tag-foxton-e-brahma","tag-lifestyle-carioca","tag-torcida-brasileira"],"yoast_head":"\nFoxton e Brahma: Cole\u00e7\u00e3o Exclusiva para a Torcida Brasileira<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a collab in\u00e9dita entre Foxton e Brahma. 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