{"id":21341,"date":"2026-05-05T00:00:00","date_gmt":"2026-05-05T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/05\/05\/330528-fabio-santoro-reforca-expansao-da-prospera\/"},"modified":"2026-05-05T00:00:00","modified_gmt":"2026-05-05T00:00:00","slug":"330528-fabio-santoro-reforca-expansao-da-prospera","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/05\/05\/330528-fabio-santoro-reforca-expansao-da-prospera\/","title":{"rendered":"F\u00e1bio Santoro refor\u00e7a expans\u00e3o da Prospera"},"content":{"rendered":"

A Prospera nasceu com a proposta de resolver duas das maiores distor\u00e7\u00f5es do mercado brasileiro, o alto custo da energia, um gasto essencial e recorrente, e o baixo aproveitamento dos pontos de fidelidade, que frequentemente expiram sem uso.<\/p>\n

A partir dessa tese, a empresa desenvolveu uma solu\u00e7\u00e3o que transforma pontos em moeda de impacto socioambiental positivo, permitindo que sejam utilizados para gerar descontos e pagamento da conta de luz. O modelo conecta consumo, engajamento e sustentabilidade, incorporando o uso de energia limpa e a compensa\u00e7\u00e3o de carbono, e criando uma alternativa pr\u00e1tica para reduzir o custo de vida e ampliar o acesso \u00e0 energia.<\/p>\n

A ambi\u00e7\u00e3o da Prospera \u00e9, at\u00e9 2030, impactar positivamente 60 milh\u00f5es de fam\u00edlias, possibilitando o acesso a energia mais acess\u00edvel, n\u00e3o apenas como benef\u00edcio financeiro, mas como uma quest\u00e3o de dignidade, oportunidade e inclus\u00e3o.<\/p>\n

\u00c9 nesse contexto que a empresa anuncia a chegada de Fabio Santoro como novo s\u00f3cio e membro do Conselho Consultivo, respons\u00e1vel pelas frentes de loyalty e estrat\u00e9gias de go-to-market.<\/p>\n

Santoro possui trajet\u00f3ria consolidada no mercado brasileiro de fideliza\u00e7\u00e3o, com atua\u00e7\u00e3o relevante no desenvolvimento e expans\u00e3o de programas de relacionamento. Com mais de 30 anos de atua\u00e7\u00e3o, \u00e9 vice-presidente da Associa\u00e7\u00e3o Brasileira das Empresas do Mercado de Fideliza\u00e7\u00e3o (ABEMF) e foi um dos s\u00f3cios-fundadores da Dotz, listada na bolsa de valores brasileira<\/a>.<\/p>\n

Ao longo da carreira, participou da constru\u00e7\u00e3o do mercado moderno de loyalty no pa\u00eds, liderando iniciativas de campanhas de incentivo, coaliz\u00f5es de programas e estrat\u00e9gias de relacionamento com consumidores.<\/p>\n

Na Prospera, sua miss\u00e3o ser\u00e1 estruturar e acelerar a coaliz\u00e3o de programas de fidelidade, conectando grandes players do setor e ampliando a escala, a liquidez dos pontos e a confian\u00e7a no modelo.<\/p>\n

A empresa integra energia por assinatura, um programa de fidelidade pr\u00f3prio e uma comunidade digital, em que usu\u00e1rios acumulam pontos por meio de engajamento e parcerias e os convertem em benef\u00edcios reais na conta de luz.<\/p>\n

"O nosso objetivo \u00e9 transformar pontos em algo que fa\u00e7a diferen\u00e7a no dia a dia das pessoas. Quando conectamos fideliza\u00e7\u00e3o a um custo essencial como a energia, geramos impacto direto na vida de milh\u00f5es de brasileiros", afirma Marcelo Freitas, CEO da Prospera.<\/p>\n

"A fideliza\u00e7\u00e3o sempre teve enorme potencial, mas muitas vezes faltava utilidade pr\u00e1tica para os pontos. Ao conectar esse universo \u00e0 conta de energia, criamos um benef\u00edcio imediato, recorrente e escal\u00e1vel", destaca Santoro.<\/p>\n

Com a chegada do executivo, a Prospera pretende acelerar a forma\u00e7\u00e3o de sua coaliz\u00e3o de parceiros e ampliar a ado\u00e7\u00e3o do modelo no mercado.<\/p>\n

Antes de atuar no setor de fideliza\u00e7\u00e3o, Santoro trabalhou na PwC, participando de projetos de tecnologia e consultoria para empresas como Coca-Cola e AmBev. \u00c9 formado em Engenharia Civil pela Universidade Presbiteriana Mackenzie e possui MBAs pela BSP e pela University of Toronto.<\/p>\n

A Prospera opera ainda o Soul Business, hub que permite \u00e0s empresas engajar clientes, impulsionar vendas e ampliar a circula\u00e7\u00e3o de pontos, al\u00e9m da comunidade digital Soul Up, onde usu\u00e1rios acumulam benef\u00edcios e os utilizam no pagamento da conta de energia.<\/p>\n

Usu\u00e1rios interessados podem participar do ecossistema e come\u00e7ar a acumular pontos por meio do aplicativo Soul Up.<\/p>\n

Sobre a Prospera<\/strong><\/p>\n

A Prospera nasceu para tornar a sustentabilidade simples, acess\u00edvel e vantajosa, integrando energia, fideliza\u00e7\u00e3o e comunidade digital.<\/p>\n

Por meio do ecossistema Soul, usu\u00e1rios acumulam pontos a partir de engajamento e parcerias e os convertem em benef\u00edcios, como desconto na conta de luz. Ao mesmo tempo, empresas conseguem ampliar vendas, fidelizar clientes e gerar valor direto ao consumidor.<\/p>\n

Com um modelo que tamb\u00e9m incorpora energia limpa e incentiva o consumo mais eficiente, a Prospera busca conectar impacto socioambiental a vantagens financeiras de forma simples, pr\u00e1tica e acess\u00edvel.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

F\u00e1bio Santoro integra a Prospera para acelerar a constru\u00e7\u00e3o de uma coaliz\u00e3o de fidelidade e ampliar o acesso \u00e0 energia no Brasil<\/p>","protected":false},"author":3,"featured_media":21342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[341,339,324,340,323],"class_list":{"0":"post-21341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-corporativas-dino","8":"tag-economia","9":"tag-meio-ambiente","10":"tag-negocios","11":"tag-startups","12":"tag-tecnologia"},"yoast_head":"\nF\u00e1bio Santoro refor\u00e7a expans\u00e3o da Prospera - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/05\/05\/330528-fabio-santoro-reforca-expansao-da-prospera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00e1bio Santoro refor\u00e7a expans\u00e3o da Prospera - 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